Discover Northern Ireland 2017

Over the course of ATTA’s next two destination showcase webinars, we invite you to learn about the variety of experiences in the Amazonas and Ancash regions of Peru, both explored in depth during AdventureWeek Peru in April.Beyond Peru’s most popular attractions lies a country bursting with unexplored regions waiting to be revealed. The first of two webinars will take you to an untouched region that was hiding one of the greatest cultures before of the Incas: The Chachapoyas. Join us to understand the wisdom of these great ancestors and why they chose this nature lover’s dream as a place to settle. Discover a land of cloud forests surrounded by imposing waterfalls and vast wildlife. Accessible to families and well suited for soft adventure, this region of northern Peru offers a balance of outdoor activity, cultural immersion, and historical admiration.

In our second webinar shining the spotlight on adventure travel in Australia, join us to learn more about activities, wildlife and cultural experiences throughout Australia. Participants will learn where to spot Australia's iconic wildlife in natural environments, where to enjoy multi-day hikes and walks in stunningly beautiful locations, where to experience and interact with the world's oldest continuous culture, and where to go fly fishing or deep-sea fishing to catch (and release) the 'Dreamtime Dozen'.

In this session, you’ll learn marketing best practices for breaking through the noise and communicating with employees effectively as well as the importance of personalization, convenience, and rewards when it comes to creating an effective travel program.Join PhocusWire and Lyft Business as we discuss the marketing trends that are shaping the future of corporate travel.

Today, travelers don’t purchase packages like they once did. We search online, base our decision-making on reviews made from strangers, share experiences – good and bad – on social media, and even buy our airline tickets or make hotel reservations on our smartphone. When it comes to travel marketing, and more specifically online marketing, travel brands often struggle with the endless possibilities, new technologies and emerging social networks. Whether you are a destination, a hotel or B&B, a transportation company, a restaurant, an attraction or perhaps a travel agency or tour operator, it’s certainly a challenge to keep up with the changes and prioritize among the meaningful tactics that will generate the best bang for your buck.