Effective Use of Travel and Entertainment Expenses

Marketing destinations and tourism attractions require a unique combination of content marketing, digital advertising, social media, and email marketing. In this webinar, JB Media Institute co-founders and lead instructors Justin Belleme and Sarah Benoit will share five key trends to better market your business or organization, including growth and expansion of Instagram advertising, the increased importance of diversifying your video production strategy, and the power of Google grants to drive free traffic for organizations like museums and historic attractions. Register for our webinar to learn more about these three trends and to uncover the final two.

Demand for corporate travel is continually rising, but so too are prices. Companies are finding a great need to be on the road, often for new purposes, but finance departments are sounding alarms, or even clamping down on budgets. Although inflation is pushing up rates and causing travel spend to balloon, there are several things companies can do to tamp down on unnecessarily high expenditure, and ensure they are getting the most out of work trips.

The hospitality industry is transforming at a record pace, offering new opportunities and experiences for travelers and forward-thinking companies alike to capitalize on and thrive for decades to come.To further understand the drivers of change in hospitality, we partnered with Cornell University and InterContinental Hotels Group to conduct an exclusive study.

Join us for a complimentary webinar to hear highlights from our latest wave of the Ipsos Affluent Survey examining social media trends and key opportunities in Affluent travel.