The market for online booking tools may be more confusing than ever—the lines between a traditional travel management company and the online booking tool have blurred, with more TMCs taking a tech-first approach. The concept of a front-facing portal behind which several booking tools can sit has captured attention. And, of course, you still have the option to pick a booking tool relationship separate from your TMC—but should you? And which booking tool is right for your program—an emerging, consumer-looking tool or an established global choice with limited user-appeal?
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Sojern
Join Sojern and eTourism for the "Changing Digital Landscape of Travel and How Co-Ops Can Keep Up" webinar to find out what DMOs should look like in the future. Sojern's State of the Industry is the most comprehensive research done on travel marketers to date. This webinar will dive into how the findings impact those of us in tourism.
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Emerging technologies are bringing game-changing capabilities to reinvent the travel & tourism industry and build more resilience to ensure business continuity in the industry. Meanwhile, leaders need to understand and embrace the changes needed for the adoption of such technologies and focus on sustainability in their organisations.
Speakers from Expedia, Euromonitor, Visa, Hotelbeds and other organisations will present and discuss the latest innovations in travel technology across the travel journey:
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ACTA
Tips and Tools for Marketing Your Travel Business.
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