Today more and more tourism sales and marketing are done online and a handful of global Online Travel Agencies (OTAs) appear to dominate the tourism sector. Offline and other channels still hold good market shares; however, they are mostly small and medium size enterprises (SMEs) operating locally or regionally and facing increasing threats from those technology-based global giants. In this competitive sector, European SMEs need to design new products meeting traveller’s new needs and promote with new marketing tools. This webinar will review market trends to pinpoint a niche market for EU SMEs; will reveal travellers’ new characteristics and needs; and will identify Japan as a desirable destination and propose new products for European leisure and business travellers. The webinar will conclude with recommendations as to how successfully European SMEs design and promote tourism experiences in Japan as a redefined product to European outbound travellers.
The Travelweek Learning Center
A necklace of 32 islands and cays in the secluded Southern Caribbean, St. Vincent and the Grenadines boasts a verdant topography, pristine beaches, and turquoise waters that are ideal for sailing enthusiasts. Get more detailed information on their nine inhabited islands and key niche markets.
Millennials are increasingly comfortable with last-minute or unexpected bookings, are eager to travel in style and have responded positively to elite (and affordable) travel and lifestyle benefits offered through an online travel club subscription. According to MMGY’s 2016 Portrait of American Travelers, Millennial families went on 36.9 million vacations, spending $50.4 billion. U.S. travelers in general intended to travel 6% more in 2017, but Millennial families intended to travel a whopping 35% more and spend 19% more on vacations. Millennial families represent 16% of all active travelers and account for around 9.5 million households in the U.S.
United States Tour Operators Association
Join Central & Western USA's PGM, Carolyn Okon, to talk about Intrepid Groups new and top trips for 18-29's, including Urban Adventures and Short Breaks!