Fundamentals of Online Travel Marketing

Today, travelers don’t purchase packages like they once did. We search online, base our decision-making on reviews made from strangers, share experiences – good and bad – on social media, and even buy our airline tickets or make hotel reservations on our smartphone. When it comes to travel marketing, and more specifically online marketing, travel brands often struggle with the endless possibilities, new technologies and emerging social networks. Whether you are a destination, a hotel or B&B, a transportation company, a restaurant, an attraction or perhaps a travel agency or tour operator, it’s certainly a challenge to keep up with the changes and prioritize among the meaningful tactics that will generate the best bang for your buck.
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Spotlight

OTHER ON-DEMAND WEBINARS

Discover Peru’s Chachapoyas Culture

Adventure Travel Trade Association

Over the course of ATTA’s next two destination showcase webinars, we invite you to learn about the variety of experiences in the Amazonas and Ancash regions of Peru, both explored in depth during AdventureWeek Peru in April.Beyond Peru’s most popular attractions lies a country bursting with unexplored regions waiting to be revealed. The first of two webinars will take you to an untouched region that was hiding one of the greatest cultures before of the Incas: The Chachapoyas. Join us to understand the wisdom of these great ancestors and why they chose this nature lover’s dream as a place to settle. Discover a land of cloud forests surrounded by imposing waterfalls and vast wildlife. Accessible to families and well suited for soft adventure, this region of northern Peru offers a balance of outdoor activity, cultural immersion, and historical admiration.
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What Happens Next? Travel and Tourism Marketing after Lockdown

Siteimprove

As lockdowns begin to lift across several regions and provinces in Canada, what will the return to tourism look like? In this webinar, we discuss strategic marketing and what happens next for the travel and tourism industry.
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How to attract Chinese travellers to your hotel

SiteMinder

More people are travelling now than ever before, because it’s easier and less expensive. Think about budget airlines, accessibility to accommodation and package deals.In just six decades, travel has seen a dramatic rise from a mere 25 million people travelling in 1980 to 2016, where international tourist arrivals reached almost 1.3 billion – and of that, Asian tourism led the growth in international tourist arrivals, proving demand is very strong.
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Three Travel Management Trends Driving Change in 2023

Hear from industry experts as they explore three key areas where business travel can be used to drive positive change in the year ahead by: Supporting travelers and employees through changing economic times. Embracing a distributed workforce. Leading your organization on environmental, social, and governance initiatives with an emphasis on sustainability.
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