Fundamentals of Online Travel Marketing

fredericgonzalo

Today, travelers don’t purchase packages like they once did. We search online, base our decision-making on reviews made from strangers, share experiences – good and bad – on social media, and even buy our airline tickets or make hotel reservations on our smartphone. When it comes to travel marketing, and more specifically online marketing, travel brands often struggle with the endless possibilities, new technologies and emerging social networks. Whether you are a destination, a hotel or B&B, a transportation company, a restaurant, an attraction or perhaps a travel agency or tour operator, it’s certainly a challenge to keep up with the changes and prioritize among the meaningful tactics that will generate the best bang for your buck.
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Most industries today use a variety of maintenance strategies. Studies show that the average facility spends over half its maintenance budget on highly expensive reactive, “run-to-failure” maintenance strategies where maintenance only occurs after a piece of equipment fails. Alternative proactive maintenance strategies include p

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Carbon Removal 101 for the Tourism Industry

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The earth’s atmosphere now holds enough carbon dioxide in stock, that even if we stopped emitting completely tomorrow, we still have a serious challenge to solve in dealing with the carbon dioxide already out there. Tourism businesses rely on planes, ships, and heavy road vehicles not only to transport guests, but also to serve them once they reach a destination. At this time, tourism-related emissions are thought to account for 8 percent of global greenhouse gas emissions. As tourism continues to grow in step with global economic development, these emissions are expected to also grow. The tourism industry must do its part now to help bring about a solution.
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How will PSD2 SCA impact the travel industry?

Worldpay

Worldpay is thinking beyond the conventional to drive your business forward and navigate the complexity of the constantly changing payments industry!
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Jump on Board: Trends and Opportunities for Boosting Tourism

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Are you looking to boost tourism in your community? Increasing tourism to your community can have an incredible impact on your community's economy. Mark Sonder, MM, CSEP, FSO-CS will enter into discussions on tips to outreach and engage your perspective tourists. You will learn how to increase your return on investment and be able to recognize the long-term impact of increasing tourism in your community. You will understand how to leverage the unique cultural asset and natural resources you may be overlooking. Learn tips to help secure tourism funding and the commencement of your market research plan. You will be able to create a sample plan for developing productive and competitive businesses.
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The future of consumer travel booking

TrekkSoft

In our popular 2019 Travel Trends Report, we found that while consumer preferences continue to evolve, so do their travel booking habits for tours & activities. With data gathered from bookings processed via TrekkSoft, as well as qualitative survey responses gathered from tour companies around the world, we'll show you when and where your customers are booking their next trip.
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Spotlight

Most industries today use a variety of maintenance strategies. Studies show that the average facility spends over half its maintenance budget on highly expensive reactive, “run-to-failure” maintenance strategies where maintenance only occurs after a piece of equipment fails. Alternative proactive maintenance strategies include p

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