Fundamentals of Online Travel Marketing

Today, travelers don’t purchase packages like they once did. We search online, base our decision-making on reviews made from strangers, share experiences – good and bad – on social media, and even buy our airline tickets or make hotel reservations on our smartphone. When it comes to travel marketing, and more specifically online marketing, travel brands often struggle with the endless possibilities, new technologies and emerging social networks. Whether you are a destination, a hotel or B&B, a transportation company, a restaurant, an attraction or perhaps a travel agency or tour operator, it’s certainly a challenge to keep up with the changes and prioritize among the meaningful tactics that will generate the best bang for your buck.
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OTHER ON-DEMAND WEBINARS

Marketplace 2019 Webinar Series: Sales Trends in Tour & Travel

American Bus Association

Back by popular demand, John takes one hour of power and delivers the top trends that we should be embracing in 2019 and beyond. John also encourages audience engagement to become a "swap shop" of innovative ideas to drive a fantastic customer experience in tour and travel.
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Intellectual Property: Tourism and Cultural Heritage

European IPR Helpdesk

This webinar, carried out in collaboration with the World Intellectual Property Organization (WIPO) and “EUROPETOUR–Vocational Training in Cultural Tourism for European Heritage” focusses on the importance that the use of certain Intellectual Property tools and strategies may play when it comes to development of tourism industries. Specifically, this might be an important issue for the cultural tourism sector. How can producers and service providers benefit from the correct management of IP rights, and what advantages do the very same rights grant to consumers, or tourists?
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Accelerate Direct: Powerful strategies to drive and convert more bookings

SiteMinder

Direct bookings are on the rise, but how can hoteliers capitalise on them? SiteMinder and our plug-in app partners discussed strategies to accelerate direct bookings, the importance of a strong online presence, and examples of creative ways hoteliers are maximising their direct channel. See how plug-in apps can boost direct revenue and increase conversions.
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The Role of Social Media Content Across the Travel Buyer Journey

PhocusWire

Your visitors love sharing their experiences on social media. And lucky for you, the visuals they share are the most powerful marketing tools at your disposal. They’re more abundant, authentic, and trusted by future visitors, and can influence travelers throughout their planning and purchasing process.
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