Fundamentals of Online Travel Marketing

Today, travelers don’t purchase packages like they once did. We search online, base our decision-making on reviews made from strangers, share experiences – good and bad – on social media, and even buy our airline tickets or make hotel reservations on our smartphone. When it comes to travel marketing, and more specifically online marketing, travel brands often struggle with the endless possibilities, new technologies and emerging social networks. Whether you are a destination, a hotel or B&B, a transportation company, a restaurant, an attraction or perhaps a travel agency or tour operator, it’s certainly a challenge to keep up with the changes and prioritize among the meaningful tactics that will generate the best bang for your buck.