Going Global: Trends in Travel Management

Travel blogging is no longer as simple as opening a free website and writing down some funny words. Travel bloggers and content creators are expected to be wordsmiths, marketing wizards, community managers and savvy business folk. And that's just the start of the skills that you need to be a successful blogger.

Between the pandemic and economic turbulence, the past two years have caused a seismic shift in the classic types of business travelers. Pre-pandemic road warriors may be traveling less, while remote workers gathering for team meetings have created an entirely new category of travelers. These and other shifts require travel managers to take a more nuanced look at who’s traveling and how they’re spending, then adjust policy to fit these new or changed traveler types.

Today’s travelers are bombarded with choice—according to Google, travelers will conduct hundreds of searches, visit hundreds of websites, and view thousands of images and videos just in the course of deciding where to go and what to book.In this ultra-competitive market, how can you ensure that your hotel gets out ahead of the competition? The answer: don’t just sell rooms, sell the travel experience.In this webinar, learn about how travel experience influences the customer booking journey, and discover useful tips on how to better integrate the right visuals, locality, and storytelling into your online hotel marketing efforts to win over guests.

With new industry developments such as Next Generation Storefront (NGS) and New Distribution Capability (NDC), business travelers are finally getting the booking experience in corporate travel programs that they see directly on airline and other e-commerce websites. Corporate travel is now transforming to reflect the innovation, diverse choice and flexibility that airlines offer and travelers expect.