Did you know Google is the #1 provider of bookings for most lodging providers? As Google marketing continues to evolve, successful lodging property owners understand how to adapt to these changes. Today, traditional, organic placement and resulting bookings continue to diminish as Local Google Travel bookings continue to increase. What’s more, traditional SEO has little to do with top visibility in Google Travel. We invite you to attend this session so you can understand the difference and learn strategies to increase your visibility in Google Travel.
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Egencia LLC
What isn’t working well in business travel? According the business travelers we surveyed globally, only 38% say their company’s travel policy meets their needs well. Travel managers should consider looking beyond procurement best practices to offer travel policies that meet travelers’ needs, encourage compliance, and help employees continue to be productive.
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Tourism Australia
This on-demand webinar has been published to assist Australian industry with key points on a draft report developed by the Beyond Tourism 2020 Steering Committee.
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Phocuswright
Phocuswright and innovation experts led a thought-provoking conversation about the state of European travel innovation on April 19, 2018. Download this presentation deck and recording to learn about the current state of investments and the funding environment, how industry venture funds are financing startups to advance strategic initiatives. conichi, the 2017 European Travel Innovator of the Year, also shared insights on the challenges of founding and scaling a startup in Europe.
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