How Travelers Are Booking Experiences in Destinations

NEXTFactor

NEXTFactor presented a webinar yesterday with Steve Paganelli, Head of Destination Marketing in the Americas for TripAdvisor, focusing on the technologies and market drivers shifting how consumers are searching destinations and booking travel experiences online.
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Spotlight

From quick getaways to bucket-list travel experiences, consumers are spending more time and money on travel than ever before. The vast array of online booking sites offering premium travel deals at affordable prices have made it easy for consumers to choose destinations with the tap of a finger. But, it has also forced airlines and hotels to work harder to get - and keep - consumers’ attention.While the majority of travel consumers are brand-conscious, only 9% begin their journey with a specific travel brand in mind. However, when they have a relationship with a travel brand, they’re 22% more likely than average to select that brand over another. Here, we look at the travel consumer and how experiential and social amplification strategies develop relationships that build loyalty.

OTHER ON-DEMAND WEBINARS

Going Mobile: The Future of Travel Itineraries

Open Destinations

During the webinar listeners will learn about the potential of mobile technology to enhance customers’ travel experiences and drive business growth at the same time. The webinar will focus on the following topics: Change of traveller demographics, Growth and popularity of mobile technology. Issues faced by tour operators.
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TOURISM INSIGHTS DRIVEN BY BIG DATA

Caribbean Hotel & Tourism Association

Global competition is rising as tourism shifts toward emerging economies – whose share of the tourism market is growing from just 30% in 1980 to 57% by 2030. At the same time, consumers behaviors are changing: tourists today visit 38 travel sites to plan their trips in the 5 weeks before the journey, as well as dozens of search sites and social media.
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Accelerate Direct: Powerful strategies to drive and convert more bookings

SiteMinder

Direct bookings are on the rise, but how can hoteliers capitalise on them? SiteMinder and our plug-in app partners discussed strategies to accelerate direct bookings, the importance of a strong online presence, and examples of creative ways hoteliers are maximising their direct channel. See how plug-in apps can boost direct revenue and increase conversions.
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Well-being in the Workplace, As We Travel and When We Meet Again

BCD Travel

As we start to reopen our offices and move from virtual to hybrid to in person events, it is more important than ever to consider the well-being of both our employees as well as our meeting attendees and travelers. BCD is emphasizing employee care and well-being with an approach that translates to all. Let's help one another focus on what matters most and build confidence in the workplace, as we travel, and when we meet again.This session is hosted in partnership with BCD Travel.
Watch Now

Spotlight

From quick getaways to bucket-list travel experiences, consumers are spending more time and money on travel than ever before. The vast array of online booking sites offering premium travel deals at affordable prices have made it easy for consumers to choose destinations with the tap of a finger. But, it has also forced airlines and hotels to work harder to get - and keep - consumers’ attention.While the majority of travel consumers are brand-conscious, only 9% begin their journey with a specific travel brand in mind. However, when they have a relationship with a travel brand, they’re 22% more likely than average to select that brand over another. Here, we look at the travel consumer and how experiential and social amplification strategies develop relationships that build loyalty.

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