Intellectual Property: Tourism and Cultural Heritage

Yes, managing travel at entertainment, production and media companies is often unique. Teams responsible for significant volumes, more than typical premium-class bookings and lots of last-minute travel quickly identify ways to leap over any obstacle and build strong supplier partnerships to deliver stellar services to their A-listers, crews and other travelers.

Today more and more tourism sales and marketing are done online and a handful of global Online Travel Agencies (OTAs) appear to dominate the tourism sector. Offline and other channels still hold good market shares; however, they are mostly small and medium size enterprises (SMEs) operating locally or regionally and facing increasing threats from those technology-based global giants. In this competitive sector, European SMEs need to design new products meeting traveller’s new needs and promote with new marketing tools. This webinar will review market trends to pinpoint a niche market for EU SMEs; will reveal travellers’ new characteristics and needs; and will identify Japan as a desirable destination and propose new products for European leisure and business travellers. The webinar will conclude with recommendations as to how successfully European SMEs design and promote tourism experiences in Japan as a redefined product to European outbound travellers.

Did you know Google is the #1 provider of bookings for most lodging providers? As Google marketing continues to evolve, successful lodging property owners understand how to adapt to these changes. Today, traditional, organic placement and resulting bookings continue to diminish as Local Google Travel bookings continue to increase. What’s more, traditional SEO has little to do with top visibility in Google Travel. We invite you to attend this session so you can understand the difference and learn strategies to increase your visibility in Google Travel.

How you can improve the sustainability of your travel program Best practices you can easily introduce in your program’s strategy How to engage your travelers to make sustainable choices