Intellectual Property: Tourism and Cultural Heritage

This webinar, carried out in collaboration with the World Intellectual Property Organization (WIPO) and “EUROPETOUR–Vocational Training in Cultural Tourism for European Heritage” focusses on the importance that the use of certain Intellectual Property tools and strategies may play when it comes to development of tourism industries. Specifically, this might be an important issue for the cultural tourism sector. How can producers and service providers benefit from the correct management of IP rights, and what advantages do the very same rights grant to consumers, or tourists?
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Spotlight

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Understanding the traveler of now

PhocusWire

Historically, air shopping has always been about providing the lowest fare in any given market. However, traveler demands are changing.While competing on price is still important, today’s travelers now expect choice as well as value they want to personalize their flight with the options that are important to them.That’s why it’s important for airlines to merchandise ancillaries and branded fares across all channels, making it easy for travelers and their travel agents to access the options they desire most.
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Discover Egypt in 2019 with Insight Vacations

Travel Weekly

Learn about the Great Pyramids of Giza and ancient temples, tombs and treasures that line the vast River Nile and have been attracting visitors to Egypt for over 4,000 years. Although the pyramids have come to symbolize this exotic destination, they’re just a small portion of what this timeless land has to offer. Watch the sun rise on Mount Sinai, spend time in the colorful capital of Cairo, visit the Valley of the Kings where Tutankhamun’s tomb was found, explore the beaches of the Red Sea Coast, and get to know Egypt’s friendly people. When you travel with Insight Vacations, we show you the insights, not just the sights.
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Learn from our travel industry global expert on understanding your customers and investing your ad spend wisely

dunnhumby

With many consumers browsing different sites on the hunt to craft their perfect accommodation, it is essential to understand what drives their decisions - personalized display advertising can help bring consumers back to your site and/or booking platform. This webinar took place on 17th December 2018, hosted by dunnhumby's Media Managing Director, Teeradet Dumrongbhalasitr (Lek) and Media Director, Miguel Ochoa.
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Everything you need to know about booking luxury Switzerland

Travel Weekly

Experience the magic of Switzerland - from the majestic Matterhorn, to wine tasting along the Rhine River, to riding along the iconic Grand Train Tour. The experts at Switzerland Tourism and Cox & Kings will provide the inside scoop, including the latest hotel openings, new things to do, and how best to sell Switzerland to your luxury clients.
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