Intellectual Property: Tourism and Cultural Heritage

The earth’s atmosphere now holds enough carbon dioxide in stock, that even if we stopped emitting completely tomorrow, we still have a serious challenge to solve in dealing with the carbon dioxide already out there. Tourism businesses rely on planes, ships, and heavy road vehicles not only to transport guests, but also to serve them once they reach a destination. At this time, tourism-related emissions are thought to account for 8 percent of global greenhouse gas emissions. As tourism continues to grow in step with global economic development, these emissions are expected to also grow. The tourism industry must do its part now to help bring about a solution.

Today more and more tourism sales and marketing are done online and a handful of global Online Travel Agencies (OTAs) appear to dominate the tourism sector. Offline and other channels still hold good market shares; however, they are mostly small and medium size enterprises (SMEs) operating locally or regionally and facing increasing threats from those technology-based global giants. In this competitive sector, European SMEs need to design new products meeting traveller’s new needs and promote with new marketing tools. This webinar will review market trends to pinpoint a niche market for EU SMEs; will reveal travellers’ new characteristics and needs; and will identify Japan as a desirable destination and propose new products for European leisure and business travellers. The webinar will conclude with recommendations as to how successfully European SMEs design and promote tourism experiences in Japan as a redefined product to European outbound travellers.

The Germany Specialist Program is designed to help sell destination Germany more effectively to their customers, understand the varied regions and touristic offerings in Germany and offer different products based on the needs of different customers. Explore Germany through four informative modules and learn about the incredible array of things to do, vibrant hidden gems and diversity of the destination itself.

Instead of scrambling to react to the latest disruption in travel--flight cancellations, new variants or lockdowns--some are planning for such events. From initial communications to rebookings, what must be in your disruption recovery toolkit to quickly ease the pain for travelers, alleviating stress and wasted time? Register now for this 60-minute BTN Group thought-leadership webinar, sponsored by TripActions, to learn the pros and cons of planning for disruptions.