Packaged Trips for the Millennial Traveler

Millennials are increasingly comfortable with last-minute or unexpected bookings, are eager to travel in style and have responded positively to elite (and affordable) travel and lifestyle benefits offered through an online travel club subscription. According to MMGY’s 2016 Portrait of American Travelers, Millennial families went on 36.9 million vacations, spending $50.4 billion. U.S. travelers in general intended to travel 6% more in 2017, but Millennial families intended to travel a whopping 35% more and spend 19% more on vacations. Millennial families represent 16% of all active travelers and account for around 9.5 million households in the U.S.
Watch Now

Spotlight

OTHER ON-DEMAND WEBINARS

Bouncing Back: Consumer Views on Traveling Again

Flywire

Few industries have been hurt by COVID-19 as much as travel, and the industry’s ability to bounce back depends largely on one thing: consumer willingness to travel again.Flywire has released a new research report detailing the results of an independent survey of travelers across the globe. The interactive report looks at how leisure travelers have responded to the recent crisis and their future plans to travel again.Watch this webinar to see some of the key findings and hear a discuss of the results with a panel of travel industry professionals.
Watch Now

5 Key Trends in Tourism and Destination Marketing

Zoom

Marketing destinations and tourism attractions require a unique combination of content marketing, digital advertising, social media, and email marketing. In this webinar, JB Media Institute co-founders and lead instructors Justin Belleme and Sarah Benoit will share five key trends to better market your business or organization, including growth and expansion of Instagram advertising, the increased importance of diversifying your video production strategy, and the power of Google grants to drive free traffic for organizations like museums and historic attractions. Register for our webinar to learn more about these three trends and to uncover the final two.
Watch Now

Egyptian Experiences

Enchanting, engaging, elegant Egypt! The gods, the Pharaohs, the land and the people have all had a hand in forming Egypt, and they become a part of your stories as well. The only official wonder of the Ancient World still standing – The Great Pyramid of Giza – is only one of our highlights of the ancient wonders of Egypt. We will explore more than six thousand years of history as we uncover the culture and culinary talents that created this lasting world along the Nile. Come visit and get a feel for the allure of the Nile, and exciting Cairo with all of its mysteries and discoveries. Unearth new and old things, tastes and treasures. Enjoy 5-star service aboard a Nile cruise and touch ancient temples and stones. Be enchanted by the history, culture and food of this great place and you may find yourself longing to return. Experience, explore and enjoy in Egypt!
Watch Now

Intellectual Property: Tourism and Cultural Heritage

European IPR Helpdesk

This webinar, carried out in collaboration with the World Intellectual Property Organization (WIPO) and “EUROPETOUR–Vocational Training in Cultural Tourism for European Heritage” focusses on the importance that the use of certain Intellectual Property tools and strategies may play when it comes to development of tourism industries. Specifically, this might be an important issue for the cultural tourism sector. How can producers and service providers benefit from the correct management of IP rights, and what advantages do the very same rights grant to consumers, or tourists?
Watch Now

Spotlight

resources