Tapping into the power of authentic travel experiences for hotel marketing

Travel Tripper

Today’s travelers are bombarded with choice—according to Google, travelers will conduct hundreds of searches, visit hundreds of websites, and view thousands of images and videos just in the course of deciding where to go and what to book.In this ultra-competitive market, how can you ensure that your hotel gets out ahead of the competition? The answer: don’t just sell rooms, sell the travel experience.In this webinar, learn about how travel experience influences the customer booking journey, and discover useful tips on how to better integrate the right visuals, locality, and storytelling into your online hotel marketing efforts to win over guests.
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Spotlight

From quick getaways to bucket-list travel experiences, consumers are spending more time and money on travel than ever before. The vast array of online booking sites offering premium travel deals at affordable prices have made it easy for consumers to choose destinations with the tap of a finger. But, it has also forced airlines and hotels to work harder to get - and keep - consumers’ attention.While the majority of travel consumers are brand-conscious, only 9% begin their journey with a specific travel brand in mind. However, when they have a relationship with a travel brand, they’re 22% more likely than average to select that brand over another. Here, we look at the travel consumer and how experiential and social amplification strategies develop relationships that build loyalty.

OTHER ON-DEMAND WEBINARS

Owning What You Can Control in Today's Fluid Travel Environment

Direct Travel

As new variants emerge and travel restrictions continue to evolve, how are top travel managers handling the constant change and preparing their travelers to do the same? 2022 presents an opportunity for travel managers to shift focus from a reactive mode to an informed approach that prioritizes taking ownership of the factors they can control. From negotiations with suppliers and communications with travelers to putting the right technologies in place and retraining road warriors, travel managers have more tools at their disposal now for shaping the future of their travel programs
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Yas Island : A Holiday Destination Like No Other

Online Experiences

Surrounded by crystal-clear waters of the Arabian Gulf and dotted with some of the capital’s most iconic landmarks, Yas Island is home to one-of-a-kind experiences that are guaranteed to revitalize your senses and create memories that will last a lifetime. Whether you’re looking for a dose of adrenaline or a peaceful sanctuary to unwind, Yas Island caters to all tastes and ages, providing a world of opportunities that is sure to delight, inspire and keep you entertained.
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There’s Nothing Like Australia — Free ATTA Destination Showcase Webinar

Adventure Travel Trade Association

In the first of the ATTA 2019 destination showcase webinar series about adventures in Australia, get a high level overview of experiences available across the spectrum of this continent nation. Learn about the world’s oldest living culture, find out about unforgettable wildlife experiences in unique natural environments, aquatic and coastal gems including beaches, reefs, islands and outback waterways, and whet your appetite with seasonal and local cuisine enjoyed in stunning locations with world-class wines.
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Webinar The Modern CFO's Approach To T&E Management

Travel expenses often account for at least 10% of a company’s budget, and yet many organizations still don’t have optimal visibility or control over that spend. In the face of this glaring disconnect, what’s a modern CFO to do? In this webinar, TripActions’ VP of Finance, Francis Moran, and Expensify’s Director of Sales, Garrett
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Spotlight

From quick getaways to bucket-list travel experiences, consumers are spending more time and money on travel than ever before. The vast array of online booking sites offering premium travel deals at affordable prices have made it easy for consumers to choose destinations with the tap of a finger. But, it has also forced airlines and hotels to work harder to get - and keep - consumers’ attention.While the majority of travel consumers are brand-conscious, only 9% begin their journey with a specific travel brand in mind. However, when they have a relationship with a travel brand, they’re 22% more likely than average to select that brand over another. Here, we look at the travel consumer and how experiential and social amplification strategies develop relationships that build loyalty.

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