The Service Evolution – Keeping Ahead of Changing Travel Needs

Martin Anderson of Tourism Research Technology presents Gulliver, the real time tourist tracking platform that is set to change the way you think gathering and analysing data on tourist behaviour. This webinar covers: - How real-time tracking stacks up against paper-based surveys - What influences tourist behaviour while they are in your region - A sneak peek at a some very new data from a recent project

Known for its thousands of lakes and vast wildernesses, Finland is a year-round adventure travel destination. Due to Finland's launch of the Sustainable Travel Finland program (STF), it's also quickly becoming a sustainable destination choice for travelers from all over the world. The STF program provides companies and destinations with a sustainable development path; a concrete toolkit for sustainable tourism that makes it easier to adopt sustainable practices and choices in everyday business. STF relies on existing sustainability standards already in use, rather than creating another standard. Finnish companies and destinations that undergo the entire program are recognized with the STF label and have access to a continuous development model, the latest information on sustainable tourism development, and marketing support.

Join Ashish Sanghrajka, president of Big Five, as he shows you how to go beyond planning family tolerant trips to creating family focused adventures. Discover our unique Kid’s Kouncil™, how it evolved and the basic concept that launched it. Learn how it has progressed with Kid’s Kouncil™ board members creating the first Kid’s Kouncil™ Approved journey – India by City and Country. Explore what your clients are really looking for in a family vacation. We have so little time with our children – just a handful of summer vacations for the most part. We don’t want to waste one of them.

As lockdowns begin to lift across several regions and provinces in Canada, what will the return to tourism look like? In this webinar, we discuss strategic marketing and what happens next for the travel and tourism industry.