THE TOURISM SECTOR IN JAPAN

Today more and more tourism sales and marketing are done online and a handful of global Online Travel Agencies (OTAs) appear to dominate the tourism sector.  Offline and other channels still hold good market shares; however, they are mostly small and medium size enterprises (SMEs) operating locally or regionally and facing increasing threats from those technology-based global giants. In this competitive sector, European SMEs need to design new products meeting traveller’s new needs and promote with new marketing tools.  This webinar will review market trends to pinpoint a niche market for EU SMEs; will reveal travellers’ new characteristics and needs; and will identify Japan as a desirable destination and propose new products for European leisure and business travellers. The webinar will conclude with recommendations as to how successfully European SMEs design and promote tourism experiences in Japan as a redefined product to European outbound travellers.
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OTHER ON-DEMAND WEBINARS

Quebec Region Webinar

Online Experiences

Canada is beautiful destination that can be visited year-round and is well known for its scenic beauty, wilderness, people and their culture. Canada is vast and cannot be completed in a single visit; we have designed a series of webinars to provide a unique platform for tour operators to create a multitude of itineraries for longer duration, multiple journeys and thus increased income opportunities.
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Music. Travel. Sustainability. The New Rhythm of Business Travel

Travel perk

How the music industry will achieve the 2030 sustainability goals and what every business can learn from that; Artist-led, science-backed, and results-oriented action points for greener and safer travel; How the industry prepares for the return of travel; What can we pass down to the next generation of artists.
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How Travelers Are Booking Experiences in Destinations

NEXTFactor

NEXTFactor presented a webinar yesterday with Steve Paganelli, Head of Destination Marketing in the Americas for TripAdvisor, focusing on the technologies and market drivers shifting how consumers are searching destinations and booking travel experiences online.
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Distribution Transformation: What Travel Managers Need to Know

Business Travel News

Air travel distribution is changing. If you are coming into the distribution discussion only as IATA's New Distribution Capability is connecting new pipes, you don't know as much as you need to know to manage your travel programs. NDC opens up new opportunities for travel managers to control their programs, but it also opens up complexities that are not fully solved by existing technologies. If travel managers can't work with their partners from a position of knowledge, the solutions can't be tailored to your real needs. In this 60-minute webinar, Business Travel News brings together an expert panel to explore distribution transformation, why NDC is important and if there are other promising technologies on the horizon for travel distribution. Moreover, we'll explore what it could mean for corporate travel program innovation and where the industry will need to overcome challenges.
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