THE TOURISM SECTOR IN JAPAN

Today more and more tourism sales and marketing are done online and a handful of global Online Travel Agencies (OTAs) appear to dominate the tourism sector.  Offline and other channels still hold good market shares; however, they are mostly small and medium size enterprises (SMEs) operating locally or regionally and facing increasing threats from those technology-based global giants. In this competitive sector, European SMEs need to design new products meeting traveller’s new needs and promote with new marketing tools.  This webinar will review market trends to pinpoint a niche market for EU SMEs; will reveal travellers’ new characteristics and needs; and will identify Japan as a desirable destination and propose new products for European leisure and business travellers. The webinar will conclude with recommendations as to how successfully European SMEs design and promote tourism experiences in Japan as a redefined product to European outbound travellers.
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Spotlight

OTHER ON-DEMAND WEBINARS

Travel Alerts and Warnings to Change - Learn How

USTOA

The U.S. Department of State's Bureau of Consular Affairs is making it easier for US citizens to access clear, timely, and reliable safety and security information about every country in the world. Join us to hear a Consular Affairs representative describe the new products that will replace Travel Warnings, Travel Alerts, and Security/Emergency Messages and how using them can help your clients stay safe abroad.
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Digital health passports for business travel

What are Digital Health Passes (DHPs) and how do they work? Is there a single global standard for DHPs? Are organizations required to provide DHPs for their travelers?
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Tapping into the power of authentic travel experiences for hotel marketing

Travel Tripper

Today’s travelers are bombarded with choice—according to Google, travelers will conduct hundreds of searches, visit hundreds of websites, and view thousands of images and videos just in the course of deciding where to go and what to book.In this ultra-competitive market, how can you ensure that your hotel gets out ahead of the competition? The answer: don’t just sell rooms, sell the travel experience.In this webinar, learn about how travel experience influences the customer booking journey, and discover useful tips on how to better integrate the right visuals, locality, and storytelling into your online hotel marketing efforts to win over guests.
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The Mechanics of Sustainable Business Travel

Net zero carbon commitments are pushing companies to make real changes to business travel and travel programs. From policies to partnerships, travel managers will need to drive multiple efforts through implementation to reduce carbon emissions. What’s necessary, what’s effective and what’s next for reducing the environmental impact of business travel? BTN’s panel of travel managers are taking steps to meet the challenge. Attend this webinar to learn what tactics are they using and how are they implementing
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