THE TOURISM SECTOR IN JAPAN

Today more and more tourism sales and marketing are done online and a handful of global Online Travel Agencies (OTAs) appear to dominate the tourism sector.  Offline and other channels still hold good market shares; however, they are mostly small and medium size enterprises (SMEs) operating locally or regionally and facing increasing threats from those technology-based global giants. In this competitive sector, European SMEs need to design new products meeting traveller’s new needs and promote with new marketing tools.  This webinar will review market trends to pinpoint a niche market for EU SMEs; will reveal travellers’ new characteristics and needs; and will identify Japan as a desirable destination and propose new products for European leisure and business travellers. The webinar will conclude with recommendations as to how successfully European SMEs design and promote tourism experiences in Japan as a redefined product to European outbound travellers.
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Spotlight

OTHER ON-DEMAND WEBINARS

Marketing and Technology Strategies Transforming Travel

Lionbridge

As global travel and tourism brands look to address all regions and markets, there are unique industry marketing and technology strategies to consider. Join Lionbridge, our customer, Hawaiian Airlines, and our strategic partner, Oracle Marketing Cloud, in a discussion on how to address global markets at scale.
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Music. Travel. Sustainability. The New Rhythm of Business Travel

Travel perk

How the music industry will achieve the 2030 sustainability goals and what every business can learn from that; Artist-led, science-backed, and results-oriented action points for greener and safer travel; How the industry prepares for the return of travel; What can we pass down to the next generation of artists.
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Digital Advertising in China for Travel Brands

Dragon Trail Interactive

Advertising and media buy can draw attention to your brand or destination, serve campaigns to more viewers, and affect what kind of information travelers find about you first. In the April session of Dragon Trail’s webinar series, we’ll show you how digital advertising looks, works and costs in China for travel brands, from Baidu SEM and media buy on Chinese travel review sites, to advertising campaigns on OTAs and social media channels.
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Discover Peru’s Chachapoyas Culture

Adventure Travel Trade Association

Over the course of ATTA’s next two destination showcase webinars, we invite you to learn about the variety of experiences in the Amazonas and Ancash regions of Peru, both explored in depth during AdventureWeek Peru in April.Beyond Peru’s most popular attractions lies a country bursting with unexplored regions waiting to be revealed. The first of two webinars will take you to an untouched region that was hiding one of the greatest cultures before of the Incas: The Chachapoyas. Join us to understand the wisdom of these great ancestors and why they chose this nature lover’s dream as a place to settle. Discover a land of cloud forests surrounded by imposing waterfalls and vast wildlife. Accessible to families and well suited for soft adventure, this region of northern Peru offers a balance of outdoor activity, cultural immersion, and historical admiration.
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