Travel & Tourism Panel: Localization Strategies & Processes

In this panel webinar, experts are fielding questions about the evolving requirements for localization in the travel and tourism sector and the strategies that are currently working well for their teams. The context for this discussion is the travel and tourism industry itself, where deadlines are often tight, content to be localized is voluminous due to content marketing needs, and ideas and strategies in content marketing are continuously changing, requiring adaptations from localization teams along the way.
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Bouncing Back: Consumer Views on Traveling Again


Few industries have been hurt by COVID-19 as much as travel, and the industry’s ability to bounce back depends largely on one thing: consumer willingness to travel again.Flywire has released a new research report detailing the results of an independent survey of travelers across the globe. The interactive report looks at how leisure travelers have responded to the recent crisis and their future plans to travel again.Watch this webinar to see some of the key findings and hear a discuss of the results with a panel of travel industry professionals.
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What's Next for Online Booking Tools?

The market for online booking tools may be more confusing than ever—the lines between a traditional travel management company and the online booking tool have blurred, with more TMCs taking a tech-first approach. The concept of a front-facing portal behind which several booking tools can sit has captured attention. And, of course, you still have the option to pick a booking tool relationship separate from your TMC—but should you? And which booking tool is right for your program—an emerging, consumer-looking tool or an established global choice with limited user-appeal?
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Digital Advertising in China for Travel Brands

Dragon Trail Interactive

Advertising and media buy can draw attention to your brand or destination, serve campaigns to more viewers, and affect what kind of information travelers find about you first. In the April session of Dragon Trail’s webinar series, we’ll show you how digital advertising looks, works and costs in China for travel brands, from Baidu SEM and media buy on Chinese travel review sites, to advertising campaigns on OTAs and social media channels.
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An Insider’s Look at the Globus family of brands and Avalon Waterways, featuring Camille Olivere

Join Camille Olivere, CSO of the Globus family of brands, as she gives you an insider’s look at the Globus family of brands, and why she joined the family. Hear personal insights on what led her to this job, her desire to drive trade growth, and how the Globus family of brands and Avalon Waterways works to ensure the success of their travel partners. She will share success stories from every stage of her career, from marketing suggestions to full-proof sales tips. As the return to travel ramps up, this is a can’t miss opportunity to help grow your business in 2022 and beyond!
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