Few industries have been hurt by COVID-19 as much as travel, and the industry’s ability to bounce back depends largely on one thing: consumer willingness to travel again.Flywire has released a new research report detailing the results of an independent survey of travelers across the globe. The interactive report looks at how leisure travelers have responded to the recent crisis and their future plans to travel again.Watch this webinar to see some of the key findings and hear a discuss of the results with a panel of travel industry professionals.
The market for online booking tools may be more confusing than ever—the lines between a traditional travel management company and the online booking tool have blurred, with more TMCs taking a tech-first approach. The concept of a front-facing portal behind which several booking tools can sit has captured attention. And, of course, you still have the option to pick a booking tool relationship separate from your TMC—but should you? And which booking tool is right for your program—an emerging, consumer-looking tool or an established global choice with limited user-appeal?
Dragon Trail Interactive
Advertising and media buy can draw attention to your brand or destination, serve campaigns to more viewers, and affect what kind of information travelers find about you first. In the April session of Dragon Trail’s webinar series, we’ll show you how digital advertising looks, works and costs in China for travel brands, from Baidu SEM and media buy on Chinese travel review sites, to advertising campaigns on OTAs and social media channels.
Join Camille Olivere, CSO of the Globus family of brands, as she gives you an insider’s look at the Globus family of brands, and why she joined the family. Hear personal insights on what led her to this job, her desire to drive trade growth, and how the Globus family of brands and Avalon Waterways works to ensure the success of their travel partners. She will share success stories from every stage of her career, from marketing suggestions to full-proof sales tips. As the return to travel ramps up, this is a can’t miss opportunity to help grow your business in 2022 and beyond!