What Travelers Want (and Don’t Want) in Their Digital Journey

Travelers are more discerning than ever – and tougher to satisfy online.In new research on the behavior of U.S. and U.K. travelers, Phocuswright unveils its latest insights on:How travelers shop and book.How they choose the sites they use.What frustrates them most in the online planning process.And what travel brands must do to win hard-to-please online bookers.With 72% of Travel Companies seeing challenges with abandonment along the customer journey, this insight is too good to miss.
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OTHER ON-DEMAND WEBINARS

Digital Advertising in China for Travel Brands

Dragon Trail Interactive

Advertising and media buy can draw attention to your brand or destination, serve campaigns to more viewers, and affect what kind of information travelers find about you first. In the April session of Dragon Trail’s webinar series, we’ll show you how digital advertising looks, works and costs in China for travel brands, from Baidu SEM and media buy on Chinese travel review sites, to advertising campaigns on OTAs and social media channels.
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How to choose the best travel and expense solution for your business

Travelperk

There are so many different options to choose from, and you need to balance the needs of all employees, while also doing what’s best for the business.And as your company grows, it’s imperative to properly manage this process of travel booking and expense management before, during, and after a trip.So, where do you even start? This webinar will help make the decision process easier for you!
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How to attract Chinese travellers to your hotel

SiteMinder

More people are travelling now than ever before, because it’s easier and less expensive. Think about budget airlines, accessibility to accommodation and package deals.In just six decades, travel has seen a dramatic rise from a mere 25 million people travelling in 1980 to 2016, where international tourist arrivals reached almost 1.3 billion – and of that, Asian tourism led the growth in international tourist arrivals, proving demand is very strong.
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Accelerate Direct: Powerful strategies to drive and convert more bookings

SiteMinder

Direct bookings are on the rise, but how can hoteliers capitalise on them? SiteMinder and our plug-in app partners discussed strategies to accelerate direct bookings, the importance of a strong online presence, and examples of creative ways hoteliers are maximising their direct channel. See how plug-in apps can boost direct revenue and increase conversions.
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