It is our pleasure to present the second edition of our Hainan Travel Retail Whitepaper,
discussing the challenges and opportunities for Hainan as it plays a role in reshaping retail
business models in China.
In light of ongoing travel restrictions due to the COVID-19 pandemic, many Chinese
travellers and consumers are focusing on Hainan as their attention has shifted to the
domestic market. Further, many market players are seeing Hainan as a sustainable travel
retail market thanks to its healthy growth. 10 offshore duty-free shops in Hainan made
outstanding contributions to annual sales exceeding CNY60 billion in 2021, achieving 84%
YOY growth. The first China International Consumer Products Expo May 2021 turned out
to be the largest high-end consumer products exhibitions in the Asia Pacific region.