WTM London

Travel and Tourism professionals from across the West and Southwest U.S. convene for one week each summer for an intensive, industry-leading curriculum of travel & tourism marketing, management, and leadership courses. This is designed as a 3-year certification program, with returning students taking 2nd and 3rd year classes. Travel & Tourism College instructors are university professors, industry thought leaders, trendsetters, and industry CEOs who bring a wealth of knowledge and expertise to the classroom. The schedule is packed from start to finish with classes, discussion groups and networking events. Upon successful completion of the 3-year program and a capstone project, graduates receive the designation of CERTIFIED TOURISM EXECUTIVE (CTE).

We are thrilled to be holding the 51st Conference of TTRA International in 2021 at the Worthington Renaissance Fort Worth Hotel. The conference theme Uncharted Territory. Reimagining Tourism for a New Era. This conference brings together all travel and tourism researchers, educators, and users of research to discuss and share the latest studies and approaches.

As we reach the halfway mark of 2021 and examine travel’s rebound, we will turn our focus to hospitality, shifts in consumer behavior, and how the sector is reaching travelers through marketing. With domestic and regional travel dominating demand across the globe, will hotels and rentals in urban centers — often clogged with tourists pre-pandemic — be bustling once again as a vaccine takes effect, or will it be a long road to recovery? How are marketers engaging with pent-up travelers as we enter the summer season? What does the data tell us about how travelers are booking, and will hotels need to continue to manage the unevenness of last minute bookings and cancellations?

At Experience 2021, you’ll reimagine what’s possible — and see firsthand what it means to co-create a better experience with agility and speed. Listen to expert sessions from the people who are transforming customer and employee experience as we know it. Join the conversation with other experience changemakers in a private online community unlike anything you’ve seen before.