27-year-old Search Marketing CEO Lands 13-stop U.S. Speaking Tour

Directive Consulting | May 29, 2019

Garrett Mehrguth, the CEO and co-founder of the B2B and enterprise search marketing agency, Directive, recently was selected to speak at 13 stops of the Digital Summit tour. Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, "5 Data-Validated Tactics to Increase the Experienced Marketer's Qualified Lead Volume (...and 3 Tactics That Are Guaranteed to Fail)" with their audiences across the nation. Mehrguth will continue to discuss how B2B and enterprise marketers can advance their digital "discoverability" and take control of their residency on search engine results pages. This approach has catalyzed Directive's growth by 300 percent year-over-year. It also is the foundation that the firm's strategies are built on, which is utilized across their portfolio of over 75 clients. "I've had the pleasure of working with Garrett over the past year, as he has proven to be a stand-out speaker in our Digital Summit Series," said Leah Harris, content and product strategist for Digital Summit. "We curate 20 marketing conferences with over 1,000 speakers in total, and Garrett consistently engages the crowd with his expertise and surveys in the top 20 percent of speakers."

Spotlight

Each cruise ship caters for a different market segment or target market, thus you need to understand these potential ‘customers’ (be they the cruise passengers specifically or each of the cruise companies visiting Australia generally) and their respective needs and expectations.


Other News
INDUSTRY OUTLOOK

Backroads Announces 2022 Travel Trends and Gears Up for Busiest Year Ever

Backroads | December 28, 2021

Backroads, the leader in active travel, announced their forecast for top travel destinations in 2022 based on advance bookings and inquiries. Europe is at the top of many travelers’ lists next year, with huge demand for trips in Italy, France, Spain, Portugal, Croatia, Greece and Iceland. Many newcomers to active travel are booking adventures already, especially easygoing Dolce Tempo tours, and e-bikes are continuing to become more popular with guests of all ages. Backroads is anticipating that most of their North American trips will sell out once again, in line with the 2021 trend of strong interest in US National Parks and luxurious domestic adventures. As this eventful year comes to a close, Backroads is finishing strong and poised to have their biggest year ever in 2022. Backroads’ 2021 year-end highlights include: Backroads had its best year of all time in the US in 2021. Domestic bookings were up 45% compared to 2019, the last pre-pandemic benchmark year, and virtually all US departures sold out. The number of first-time travelers with Backroads nearly doubled over 2019, as people incorporated their newfound passions for walking, hiking and biking into their vacations. Top-selling trips in 2021 included Canyonlands, Yellowstone, Maine, San Juan Islands, Alaska, California Wine Country, Hawaii, Santa Barbara & Ojai, Crater Lake, Vermont and Yosemite in the US, and Croatia, Iceland, Greece, France, Portugal and Spain in Europe. Luxury experiences close to home saw a surge in popularity. Backroads' new Aspen tour (which includes three nights at the iconic Hotel Jerome) sold out immediately, as did the company’s Newfoundland adventure, which features lodging at the famed Fogo Island Inn, and its California Wine Country Walking trip with lodging at luxurious hideaways Montage and Solage. Popular with travelers around the world were Backroads' Dolce Tempo tours. These easygoing walking, multi-adventure and e-biking trips completely sold out in 2021 and are booking quickly in 2022. Adventure travel featuring invigorating activity in wide-open, natural spaces was hugely popular with travelers of all types, including families, couples and solo travelers. Based on advance guest booking and inquiries, Backroads is anticipating the following trends for 2022: More than 30% of guests on multi-adventure and biking trips will opt for e-bikes, which are custom-built for Backroads and included in the trip price. Europe will continue to see pent-up demand manifesting in sky-high bookings, with all the European countries that opened early and were popular in 2021 seeing strong traveler interest. Top-selling countries include Italy, France, Spain, Portugal, Croatia, Greece and Iceland. North America, which had its biggest year ever in 2021, will continue to be popular with travelers looking to stick close to home. US National Park trips will again completely sell out. Demand for travel in all parts of Canada from Banff to Newfoundland is skyrocketing. Family travel is up across all family segments: Teens & Kids, Older Teens & 20s and 20s & Beyond. Bookings for easygoing Dolce Tempo adventures will maintain their threefold increase compared to 2021, as travelers of all fitness levels look to spend active time outdoors. Active River Cruises will book up quickly with Bordeaux, Danube and Portugal’s Douro leading the way. Working in active, outdoor travel continues to appeal, with more than 450 Backroads Trip Leaders and Field Staff returning next season for a 90% retention rate. The company expects to hire close to another 350 additional Trip Leaders from 6,000 applicants for jobs in 2022. “If there’s one thing we’ve learned during our two years of operating trips during the pandemic, it’s that things change rapidly, Spring, summer, and fall are a long time away when it comes to COVID-19. We’re monitoring government responses to the latest surge and keeping a close eye on border reopenings and local policies.” -Tom Hale, Backroads Founder and President. Regardless of what happens this winter, 2022 is shaping up to be an incredible year for adventure travel. Based on what we saw in the summer 2021 season, we expect travel in Europe to come back strong, with France, Italy, Spain, Portugal and Croatia topping the list of travelers everywhere,” said Hale. “People are eager to get back out exploring, and active travel is the way they want to go. Whether it’s on a bike or an e-bike, hiking or walking, with family, friends or solo, we anticipate next year to be Backroads' biggest year ever.”     About Backroads      Backroads was founded in 1979 by Tom Hale and has been a leading innovator in active and adventure travel for over 40 years. The company offers biking, walking & hiking and multi-adventure tours, small ship active cruises, private trips and family trips designed for three distinct age groups: Teens & Kids (typically 9-16), Older Teens & 20s (17+) and 20s & Beyond (adult kids through their late 20s). Backroads hosts thousands of guests each year—75% of whom are repeat guests or referrals from past guests—in hundreds of locations across the globe. For more information, please visit backroads.com, or call 800-462-2848.For more Backroads information, visit: backroads.com

Read More

HOSPITALITY TRENDS

Select Registry Distinguished Inns of North America Celebrates 50 Years of Excellence in Travel

select registry | March 03, 2022

For 50 years, Select Registry Distinguished Inns of North America's network of distinguished, independent properties has offered outstanding accommodations and one-of-a-kind experiences to travelers. Select Registry was established in 1972 by travel writer Norman T. Simpson. He was the recognized authority on country inns of his time and traveled the roads and wrote of the unique inns he visited. He identified places that offered what he referred to as, "good honest lodging, good honest food, and good honest feeling." From there, his book, Country Inns and Back Roads was born. Country Inns and Back Roads started with just 16 pages and eventually evolved into a yearly guidebook, reflecting the growth of inns at the time.Today, Select Registry continues in the spirit of Norman Simpson with more than 250 member properties throughout the United States, a semi-annually published travel and lifestyle magazine, Inn Scene, and a robust website intended to provide travel inspiration and unique experiences. Select Registry properties represent the gold standard of independently owned inns, bed and breakfasts, and boutique hotels. Our quality assurance program is the most comprehensive in the industry, giving travelers assurance of consistent quality and comfort at each property. "We are proud to celebrate this milestone anniversary, Our diverse collection of properties share a passion for exceptional hospitality which has carried our organization through the last 50 years. We look forward to continuing to inspire travelers for the next 50 years and beyond." -Mark Reichle, CEO of Select Registry Discover the Select Registry difference and learn why we have been trusted by travelers and serving innkeepers for over 50 years. Watch a video commemorating the 50th anniversary of this distinguished collection of inns. About Select Registry: For 50 years, Select Registry Distinguished Inns of North America has set the standard for excellence in personal hospitality at independently owned inns and bed and breakfasts. Today, our upscale properties include over 250 boutique properties. They're located everywhere from backcountry roads to big-city neighborhoods, along coastlines, and in heartlands across the United States. Learn more at www.SelectRegistry.com.

Read More

TRAVEL TECHNOLOGY

Leisure Hotels & Resorts Selects Stayntouch to Deploy its Flexible Cloud-Native PMS Across 4 Upscale Independent Properties

Leisure Hotels & Resorts | February 03, 2022

Stayntouch, a global leader in guest-centric cloud hotel property management systems (PMS) and contactless technology, announced a partnership with Leisure Hotels & Resorts, a leading comprehensive hospitality management company that specializes in upscale destination markets and unique independent brands. Stayntouch will now deliver their flexible PMS solution to four of Leisure Hotels' Midwest and Mountain properties, totaling 469 rooms.Representing a combined 175 years of hospitality experience, Leisure Hotels & Resorts is a proven leader in hospitality management, with 24 hotels, resorts and restaurants currently under management. Prior to Stayntouch, Leisure deployed a traditional desktop-based PMS, which was difficult to use and tied staff to the front desk. Leisure chose Stayntouch because they needed a flexible platform that delivered a digital welcome experience for guests, as well as an intuitive and mobile user interface to streamline operations and allow staff to engage guests anywhere on property. Our previous platform was constrained by a lack of flexibility and we are pleased to add Stayntouch, which provides us flexibility, ease-of-use, and mobile accessibility," said Chrissy Marz, General Manager at Leisure Hotels & Resorts. "The PMS integrated seamlessly with our CRS, and the mobile design allows our guests to check-in using their smartphone, while delivering remote access to our staff both on and off property. Stayntouch's intuitive interface is also a major asset: We have a diverse team that includes people who are new to the business, as well as veteran hoteliers who spent their entire career with older systems. The fact that we can train everyone on a new module within a few hours allows our staff to execute across the board and maintain an elevated standard of service. "Leisure Hotels & Resorts embodies a culture of impeccable service and guest focus that compliments the core values of Stayntouch and drives our offerings. We are delighted to partner with Leisure Hotels to deliver technology solutions that unburden hotel staff and reimagine the guest experience. We're happy that our PMS is able to amplify the service experience across Leisure Hotels by streamlining employee training, facilitating seamless on and off-property management and enhancing the guest welcome and departure experience." -Michael Heflin, Chief Revenue Officer at Stayntouch About Leisure Hotels & Resorts Leisure Hotels & Resorts is an all encompassing hospitality management company; from hotel and resort management to distressed assets, homeowners associations, development, and restaurant management. We offer comprehensive management services for independent resort operations, proven management success across the country for major franchised hotel operations, professional receivership and OREO management services, specialized food & beverage management strategies, and guidance surrounding sophisticated EB-5 programs. We also leverage our extensive history in working with ownership groups that fund lodging operations along with our experience with a variety of outdoor recreation options, and the latest experiences with specialized RV resorts and glamping opportunities, to bring more value and success to our managed properties. About Stayntouch Stayntouch provides a cloud-native, guest-centric, and fully mobile hotel property management system (PMS) and over 1100+ integrations, enabling hotels to raise service levels, drive revenues, reduce costs, and ultimately captivate their guests. Backed by a team of professionals with deep roots in the hospitality industry, Stayntouch is a trusted partner to many forward-thinking hotels and resorts, including the TWA Hotel, First Hotels, Conscious Hotels, Margaritaville, Valencia Hotel Group, and Modus Hotels. Stayntouch is also a preferred PMS partner to some of the leading independent hotel collections around the world including; Design Hotels, an Independent Marriott Brand, and Curator Hotel & Resort Collection.

Read More

COMMERCIAL TRAVEL

The Indigo Road Hospitality Group Leverages Stayntouch's Easy & Powerful PMS to Deliver Memorable Experiences

Stayntouch | May 13, 2022

Stayntouch, a global leader in cloud hotel property management systems (PMS) and guest-centric technology, has partnered with The Indigo Road Hospitality Group, a full-service hospitality management company, to power two boutique properties, Historic Park Inn Hotel in Mason City, Iowa, and The Skyline Lodge in Highlands, N.C., with a flexible mobile PMS.The Indigo Road Hospitality Group is an award-winning hotel and restaurant management group focusing on boutique properties that deliver authentic experiences for discriminating lifestyle travelers. Indigo Road chose Stayntouch's flexible and easy-to-use PMS to facilitate seamless integrations across their tech stack, providing a warm and organic hospitality experience for guests. They also benefit from a platform that empowers guests with a choice at check-in: from fully mobile and contactless, to a high-touch experience with an agent untethered from the front desk. "If we do our jobs well, all of our guests should leave the property feeling genuinely welcomed, appreciated, and understood. But for that to happen, our technology has to work seamlessly in the background to support our staff and promote these positive interactions. Here, Stayntouch really excels. The user interface is super clean and very easy-to-use, and allows our staff to keep their focus on their guests rather than buried in a screen. Additionally, one of the unknowns when starting a new relationship with a tech vendor is support. With Stayntouch, the people supporting the product, from implementation onward, are absolutely fantastic, and have taken our specific business goals as their own." -Scott Neslage, Director of Lodging Operations at The Indigo Road Hospitality Group Michael Helfin, Chief Revenue Officer of Stayntouch, replied, "It's been exciting to embark on a partnership with a hospitality company whose philosophy on service aligns so closely with our own. Our role is to be more than just a tech vendor, but to be a strategic partner: We're excited to provide The Indigo Road with flexible technology and seamless integrations to help their properties deliver a memorable guest experience and reinforce the commitment to service that has helped them establish an award-winning business. About The Indigo Road Hospitality Group Founded in 2009 by Steve Palmer, The Indigo Road Hospitality Group owns, operates, and manages restaurants and boutique hotels throughout the country. Based in the Southeast, The Indigo Road is founded upon the core principle of serving with love and creating memorable experiences for all. In 2019, The Indigo Road marked its tenth anniversary by being named a Forbes Small Giant and appearing on the Inc. 5000 Fastest Growing Companies list, and in 2020 announced that hotelier Larry Spelts joined The Indigo Road as a partner and president of its new venture into lodging with a focus on food & beverage driven boutique hotels. The Indigo Road's dedication to excellence in food & beverage has been recognized by Palmer being named a semi-finalist by the James Beard Foundation's award for Outstanding Restaurateur-US in 2018, 2019 and 2020. For more information on the portfolio, team, core values and services, visit theindigoroad.com. About Stayntouch Stayntouch provides a cloud-native, guest-centric, and fully mobile hotel property management system (PMS) and over 1100+ integrations, enabling hotels to raise service levels, drive revenues, reduce costs, and ultimately captivate their guests. Backed by a team of professionals with deep roots in the hospitality industry, Stayntouch is a trusted partner to many forward-thinking hotels and resorts, including the TWA Hotel, First Hotels, Conscious Hotels, Margaritaville, Valencia Hotel Group, and Modus Hotels. Stayntouch is also a preferred PMS partner to some of the leading independent hotel collections around the world including; Design Hotels, an Independent Marriott Brand, and Curator Hotel & Resort Collection. Visit Stayntouch at www.stayntouch.com.

Read More

Spotlight

Each cruise ship caters for a different market segment or target market, thus you need to understand these potential ‘customers’ (be they the cruise passengers specifically or each of the cruise companies visiting Australia generally) and their respective needs and expectations.

Resources