6sense Announces Salesforce Pardot Integration for Revenue Teams to Launch Comprehensive ABM Programs

6sense | March 14, 2019

6sense, a leading Account Based Orchestration Platform, powered by AI, extends its relationship with Salesforce to include an all-new integration with Pardot, Salesforce’s marketing automation solution. This integration combines marketing execution from Salesforce Pardot with the time-based predictions on prospect engagement from 6sense. Shared users can easily use 6sense to uncover demand and prioritize accounts with a high buying propensity while engaging buyers with personalized marketing campaigns through the Pardot platform. “Salesforce’s mission is to lessen the divide between sales and marketing through account-based alignment to help our customers grow their business,” said Liam Doyle, Senior Vice President, Product Management, Salesforce Pardot. “Targeting the right accounts is at the root of an integrated marketing campaign, and the 6sense platform makes it easier than ever to identify who those targets should be.” Uncover accounts demonstrating known or anonymous buying signals, and create unified account profiles across this data.Prioritize and segment accounts showing buying signals such as competitive research, predictive in-market scores, website visits, campaign engagement and more.

Spotlight

The airline industry has always been dependent on intermediaries to provide critical services like settlement, distribution, and maintenance among others. Airlines depend on the various intermediary agencies to manage and share a lot of passenger and operational data with them.


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DESTINATION AND TOURISM

Internova Travel Group Enhances Its Sustainable Travel Initiative

Internova Travel Group | June 07, 2022

On the heels of World Environment Day, Internova Travel Group, one of the largest travel services companies in the world, today announced it is offering more sustainable solutions for employees, advisors and clients who are concerned about reducing and tracking their carbon footprint. The company has entered into a partnership with Sustainable Travel International to support travelers through their climate mitigation journey.During the pandemic, Internova recognized the exponential growth in demand for practical resources to support carbon offsetting goals. Sustainable Travel International, a global organization with over 15 years of experience developing successful carbon offset programs for the travel industry, will therefore work with Internova to share expertise in sustainability education, carbon calculation and reporting. Clients will have access to target-setting consultation, tools and certified carbon offset options for highly vetted climate-protection projects. "A more sustainable future will only become a reality if we all do our part. That's why we're taking this collaborative approach with Sustainable Travel International. Together, we will take the necessary steps to reduce our travel emissions while helping advisors, as well as corporate and leisure clients, do the same" -Gabe Rizzi, President of Internova Travel Group, Equally, our clients need accountability for their own travel plans. Partnering with Sustainable Travel International will allow us to equip our clients with information to make responsible travel choices. Internova offers ethical, eco-conscious options to clients and works to promote travel to destinations that focus on visitor growth and sustainable economic expansion. The company also partners with suppliers with strong sustainability associations and certifications. The relationship with Sustainable Travel International represents the next phase of Internova's corporate social responsibility strategy "to connect the world through travel – sustainably, inclusively, and responsibly – to grow our business, protect our planet and enrich people's lives everywhere, one experience at a time." Internova Travel Group's latest corporate social responsibility report can be found here. About Internova Travel Group Internova Travel Group is one of the largest travel services companies in the world with a collection of leading brands delivering high-touch, personal travel expertise to leisure and corporate clients. Internova manages leisure, business and franchise firms through a portfolio of distinctive divisions. Internova represents more than 70,000 travel advisors in over 6,000 company-owned and affiliated locations predominantly in the United States, Canada and the United Kingdom, with a presence in more than 80 countries. About Sustainable Travel International Sustainable Travel International is a mission-driven organization dedicated to protecting and conserving our planet's most vulnerable destinations. We are transforming tourism's impact on nature and people by working alongside local communities, engaging travelers and businesses in responsible practices, and strengthening destination management. Through our work, we aim to safeguard nature, combat climate change, and empower communities to preserve the integrity of destinations around the globe. For more information, visit www.sustainabletravel.org.

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TRAVEL TECHNOLOGY

Collinson Valuedynamx Announces Travel Offerings Through New travel.win Partnership

Collinson Valuedynamx | April 01, 2022

Collinson Valuedynamx, the leading provider of global loyalty commerce and personalized offer networks, announced a new partnership with online travel loyalty services provider travel.win, which will provide travel-related cash back offers to financial institution (FI) customers through the Valuedynamx marketplaceThe Valuedynamx marketplace is provided through an Application Programming Interface (API) or white labelled, allowing bank customers to shop directly through their banking site or mobile app to take advantage of discounts they can trust, including discounts from large national retailers. With the Valuedynamx marketplace, brands become more relevant to customers by delivering curated offers and rewards in their preferred channels, media, and platforms. This innovative approach to delivering relevant solutions to customers makes this a timely partnership, facilitating the delivery of relevant travel offers as consumers are looking to travel again. Through the new partnership, travel.win enables consumers to access unprecedented savings not available to the public, inclusive of access to over 800,000 hotels worldwide. “Today’s small to medium-sized financial institutions are looking for ways to stand out in a very crowded space,” said Ted Mooney, Founder and CEO of travel.win. “At the same time, consumers are looking to get back to travel after staying close to home during the pandemic. By providing up to 20% cash back on travel to members, FIs are able to surprise and delight their members with cash back when they travel.” Reducing travel costs As part of the Valuedynamx marketplace offering, travel.win offers will retain the look and feel of a retail bank’s brand, and will allow end-users to enjoy a seamless online experience. Financial institutions will have flexibility to determine how much cash back to provide customers on travel transactions, while travel.win and Valuedynamx handle all operations including booking, customer support, payment processing, cancellations and refunds, reconciliation, payment of the cash back portion of booking, and performance reporting. Hotel focused offers, similar to those on popular booking sites like Travelocity and Expedia, will be available on the Valuedynamx marketplace beginning April 2022. “Our strategic goal for the Valuedynamx marketplace is to create the most relevant consumer experience via a seamlessly integrated one-stop-shop for savings,We are excited to be partnering with travel.win and applying their innovative approach to delivering travel-related value. With a strong return to travel bookings, and consumers desire to travel again, this partnership is more relevant than ever as consumers plan reward-based bookings, including future travel. Ultimately, retail banking customers will have access to significant savings on travel related expenses, with funds put directly back into their accounts.” -Ed Wogan, Chief Merchant Officer, Collinson Valuedynamx. About Collinson Valuedynamx Collinson Valuedynamx helps financial institutions, travel loyalty programs, merchants and retailers drive higher commercial growth by connecting them with the right partners while incentivizing customer spend and engage through points earning and redemption, tailored offers and rewards across a wide range of categories. This delivers mutually valuable, long-term relationships, improving loyalty program and currency engagement, driving card preference for financial institutions, and increasing sales for retailers and merchants. These sustainable commerce networks expand brand reach and visibility, driving up the value and relevance of customer programs and increasing partners’ share of wallet. About travel.win Travel.win is a travel loyalty platform service provider that makes it easy for companies to increase revenue and customer engagement by offering a white-label Travel solution. With simple integration options, partners can be up and running within 30 days on the travel.win platform. Consumers can earn up to 20% cash back on their hotel bookings. travel.win will be launching car rental and activities in Q3 2022. It’s a WIN-WIN-WIN.

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HOSPITALITY TRENDS

Swire Hotels Teams Up With Agilysys to Provide Smarter, Faster, Greener Guest Experiences

Swire Hotels | April 08, 2022

Agilysys, Inc. (Nasdaq: AGYS), a leading global provider of next-generation end-to-end SaaS and on-prem ready hospitality software solutions, announced that Hong Kong-based Swire Hotels has activated Agilysys solutions in all its Hong Kong properties and plans to extend these across its entire property portfolio.The comprehensive suite from Agilysys includes Agilysys Seat, an online seat reservation, wait-list and venue management system that optimizes both revenue and guest satisfaction; InfoGenesis POS using the IG 12UX client, the leading hospitality market POS system; and IG OnDemand, a guest-facing contactless food and beverage ordering for guest delivery or pick up across venues. Swire Hotels is a group of seven properties under The House Collective and EAST brands, with locations in Hong Kong, Chinese Mainland and the United States. The hotel group is known for personalized service and unique guest experiences and is dedicated to enhancing sustainability across its properties. In our search to provide guests with a smarter, faster and greener experience, we were consistently impressed with the solutions from Agilysys, IG OnDemand is a great fit for our properties, enabling team members with the technology we need to enhance our operational efficiency thereby elevating guest experiences. -Dean Winter, Managing Director for Swire Hotels. With IG OnDemand, guests can place and pay for food and beverage (F&B) orders using their mobile devices rather than having to call a service line. A simple scan of a QR code in the guestroom leads to a user-friendly interface displaying pictures, descriptions and prices of food and beverage choices. Guests can choose to have their orders delivered to them or can opt to pick them up. In addition to enabling the contactless service experience guests increasingly desire, replacing printed menus with QR codes in guestrooms contributes to sustainability by reducing paper waste. Agilysys Seat enables properties to maximize revenue from seating options and venue space while enabling guests to view and select seats and track their waitlist status at various venues through an online experience. As the foundation for these experiences, the IG 12UX client for the comprehensive InfoGenesis POS system enables hoteliers to present point-of-sale experiences to guests in a variety of ways using equipment that reflects guest preferences, whether through mobile devices or at fixed-place terminals. “It was important for us to choose a technology partner that understood our focus on sustainability, ease of use, and guest experience,Through Agilysys, we have seen that the platforms are gaining popularity with our guests from the decreasing phone call volume in the first two months after launch and around 60 percent of in-room dining orders now come from guests using IG OnDemand.” -Clement Durand, Senior Operations Manager at Swire Hotels. We are proud to partner with Swire Hotels, a hospitality group known for its extraordinary service excellence,” said Andrew Cox, Managing Director APAC at Agilysys. “With Agilysys Seat, IG OnDemand and IG 12UX, Swire Hotels can enhance the food and beverage experience for guests and staff alike and elevate the personalized service that they have come to enjoy. We look forward to implementing our solutions throughout the Swire Hotels portfolio, helping them increase revenue and meet growing expectations for frictionless and contactless guest experiences. Solutions In Use InfoGenesis® POS provides an award-winning enterprise-class point-of-sale solution that processes transactions in the highest volume, most demanding hospitality industry environments worldwide. Its modern, flexible client, IG 12UX, allows customers to choose devices that match the style and needs of their venues. From traditional POS terminals to iPads, Android tablets and mobile phones, the IG 12UX client enables customers to seamlessly deliver a variety of POS experiences based upon guest preferences and server requirements. In addition, InfoGenesis offers robust reporting and analysis features, extensive enterprise-grade menu and item configuration capabilities, and multi-language support to help drive service flexibility and increased operational efficiency. The result is improved F&B operations and increased revenue across venues. IG OnDemand provides a complete cloud-native contactless self-service food & beverage ordering solution that offers an intuitive guest-facing order and pay experience. IG OnDemand enables guests to place and pay for orders using their own devices – phone, tablet, laptop – for pick-up or delivery. The result is dramatically increased revenue opportunities and more chances to enhance guest service. Agilysys Seat provides a complete online seat reservation, wait-list and venue management system that displays and manages seat availability for a wide range of venues including restaurants, pool cabanas, stadiums and arenas, gaming table seats and more. The solution enables guests to choose their preferred location or server while optimizing venue usage and enabling social distancing protocols through mobile messaging communication. In addition, its table/venue layout management capabilities ensure the most efficient use of space based on the type of venue and event. The result is improved guest service with shorter, predictable wait times, increased table turnovers and increased venue revenue. About Agilysys Agilysys has been a leader in hospitality software for more than 40 years, delivering innovative cloud-native SaaS and on-prem ready guest-centric technology solutions for gaming, hotels, resorts and cruise, corporate foodservice management, restaurants, universities, stadia and healthcare. Agilysys offers the most comprehensive software solutions in the hospitality industry, including point-of-sale (POS), property management (PMS), inventory and procurement, payments, and related applications, to manage the entire guest journey. Agilysys is also known for its world class customer-centric service. During recent years, Agilysys has made major investments in R&D and has successfully modernized virtually all its longstanding trusted software solutions. Some of the largest hospitality companies around the world use Agilysys solutions to help improve guest loyalty, drive revenue growth and increase operational efficiencies. Agilysys operates across North America, Europe, the Middle East, Asia-Pacific and India with headquarters located in Alpharetta, GA. For more information visit Agilysys.com. About Swire Hotels Swire Hotels creates and manages distinctive hotels in Hong Kong, Chinese Mainland and the United States under two brands, The House Collective and EAST, providing unscripted and authentic experiences for individually minded travellers who seek originality, style and personalised service. The House Collective, a group of Houses each uniquely imagined and inspired by their locations, began with The Opposite House in Beijing, which opened in 2008, followed by The Upper House in Hong Kong, The Temple House in Chengdu and the latest addition, The Middle House in Shanghai, which opened in 2018. While EAST, designed for today’s go-getters, takes personal life balance to a whole new level and includes EAST, Hong Kong; EAST, Beijing and EAST, Miami.

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HOSPITALITY TRENDS

BWH HOTEL GROUP® CONTINUES EXPANSION IN THE MIDDLE EAST AS TRAVEL SURGES WORLDWIDE

BWH Hotel Group | June 22, 2022

Leading hospitality company, BWH Hotel Group, is expanding its presence in the Middle East as travel continues its resurgence in the region and worldwide. The expansion is part of the brand's larger effort to thoughtfully grow its footprint in key destinations across the globe, providing the unique offerings and experiences today's travelers and developers are seeking. BWH Hotel Group has experienced significant momentum in recent years, evolving into a global hospitality powerhouse with 18 distinctive brands across every chain scale segment, from luxury to economy. As part of the Middle East expansion, BWH Hotel Group announced plans to open four hotels in the region in 2022, including three in Saudi Arabia and one in Dubai, one of the world's fastest growing cities. With an active pipeline of 34 hotels and 16 already in the region, BWH Hotel Group anticipates expanding its portfolio to 50 hotels in the Middle East within the next few years. "We are excited to further grow our presence in the Middle East with the opening of four beautiful, modern and dynamic hotels in some of the world's most thriving city centers, At BWH Hotel Group, we are focused on putting the right hotels in the right markets, ensuring that no matter the travel purpose – business, leisure or everything in between – we offer a hotel to suit our guests' needs and exceed their expectations." -Ron Pohl, President of International Operations and President of WorldHotels Of the 34 hotels opening in the region, below is a snapshot of four hotels celebrating openings in 2022: The Best Western Plus Qurayyat City Center is located in Saudi Arabia near the city of Qurayyat, one of the largest ports in the Middle East and home to rich cultural and historical heritage. Amenities for this 118-room-plus new build hotel include contemporary and delectable food and beverage options from its comfortable and convenient lobby lounge to its gorgeous outdoor pool terrace, modern ballroom space and VIP meeting rooms ideal for business and group travel, and a premier health club so guests can prioritize health and wellness while on the road. The Best Western Plus Tabuk City Center is centrally-located in the capital city of the Tabuk region in northwestern Saudi Arabia – known for charming coastal cities, multicultural cuisine and pristine beaches. Amenities for this 160-room hotel include onsite food and beverage options, multipurpose function space to suit a variety of travel needs, and a number of services and facilities for guests to enjoy, including a state-of-the-art fitness center and swimming pool. The Best Western Ajyad Makkah is a 201-room property located in the holy city of Makkah and conveniently situated near the Al-Masjid al-Haram Mosque. This ideally located property is currently scheduled to open in September of 2022. The Best Western Plus Academic City is a 600-room hotel located in Dubai International Academic City – a thriving destination that is home to globally and local internationally accredited universities, attracting students from around the world. This highly anticipated hotel is currently scheduled to open in August of 2022. We look forward to collaborating with our new properties who have chosen to affiliate with BWH Hotel Group to leverage our proven global sales, marketing, revenue and loyalty programs, said Dilip Waghaye, director of development, Middle East. "As international travel continues to increase, we are excited for guests to discover our beautiful new hotels in one-of-a-kind destinations.

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Spotlight

The airline industry has always been dependent on intermediaries to provide critical services like settlement, distribution, and maintenance among others. Airlines depend on the various intermediary agencies to manage and share a lot of passenger and operational data with them.

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