6sense Launches Account-Based External Media Campaigns Analytics

6sense | May 23, 2019

Today 6sense, a leading Account Based Orchestration Platform, powered by AI, announced its External Media Campaigns feature. This capability extends 6sense's ability to track digital media campaigns launched on non-6sense platforms for use in account segmentation within the 6sense platform, and to provide more advanced account-based analytics on such campaigns. With B2B digital ad spend projected to hit $6.08 billion this year, digital marketers continue to search for ways to optimize campaigns to better reach buyers within their target accounts.“Digital campaigns can quickly become irrelevant if B2B marketers aren’t tracking reach, engagement, and influence of these campaigns on accounts they care about,” said Amar Doshi, VP of Product at 6sense. “With External Media Campaigns, we now extend our unique account-based analytics and tracking capabilities from our natively built 6sense Media Campaigns, to campaigns on other external platforms. This enables marketers to get a never before seen view of media campaign effectiveness as an ABM tactic while providing flexibility when working with other platforms and their agencies.”

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TRAVEL TECHNOLOGY

Collinson Valuedynamx Announces Travel Offerings Through New travel.win Partnership

Collinson Valuedynamx | April 01, 2022

Collinson Valuedynamx, the leading provider of global loyalty commerce and personalized offer networks, announced a new partnership with online travel loyalty services provider travel.win, which will provide travel-related cash back offers to financial institution (FI) customers through the Valuedynamx marketplaceThe Valuedynamx marketplace is provided through an Application Programming Interface (API) or white labelled, allowing bank customers to shop directly through their banking site or mobile app to take advantage of discounts they can trust, including discounts from large national retailers. With the Valuedynamx marketplace, brands become more relevant to customers by delivering curated offers and rewards in their preferred channels, media, and platforms. This innovative approach to delivering relevant solutions to customers makes this a timely partnership, facilitating the delivery of relevant travel offers as consumers are looking to travel again. Through the new partnership, travel.win enables consumers to access unprecedented savings not available to the public, inclusive of access to over 800,000 hotels worldwide. “Today’s small to medium-sized financial institutions are looking for ways to stand out in a very crowded space,” said Ted Mooney, Founder and CEO of travel.win. “At the same time, consumers are looking to get back to travel after staying close to home during the pandemic. By providing up to 20% cash back on travel to members, FIs are able to surprise and delight their members with cash back when they travel.” Reducing travel costs As part of the Valuedynamx marketplace offering, travel.win offers will retain the look and feel of a retail bank’s brand, and will allow end-users to enjoy a seamless online experience. Financial institutions will have flexibility to determine how much cash back to provide customers on travel transactions, while travel.win and Valuedynamx handle all operations including booking, customer support, payment processing, cancellations and refunds, reconciliation, payment of the cash back portion of booking, and performance reporting. Hotel focused offers, similar to those on popular booking sites like Travelocity and Expedia, will be available on the Valuedynamx marketplace beginning April 2022. “Our strategic goal for the Valuedynamx marketplace is to create the most relevant consumer experience via a seamlessly integrated one-stop-shop for savings,We are excited to be partnering with travel.win and applying their innovative approach to delivering travel-related value. With a strong return to travel bookings, and consumers desire to travel again, this partnership is more relevant than ever as consumers plan reward-based bookings, including future travel. Ultimately, retail banking customers will have access to significant savings on travel related expenses, with funds put directly back into their accounts.” -Ed Wogan, Chief Merchant Officer, Collinson Valuedynamx. About Collinson Valuedynamx Collinson Valuedynamx helps financial institutions, travel loyalty programs, merchants and retailers drive higher commercial growth by connecting them with the right partners while incentivizing customer spend and engage through points earning and redemption, tailored offers and rewards across a wide range of categories. This delivers mutually valuable, long-term relationships, improving loyalty program and currency engagement, driving card preference for financial institutions, and increasing sales for retailers and merchants. These sustainable commerce networks expand brand reach and visibility, driving up the value and relevance of customer programs and increasing partners’ share of wallet. About travel.win Travel.win is a travel loyalty platform service provider that makes it easy for companies to increase revenue and customer engagement by offering a white-label Travel solution. With simple integration options, partners can be up and running within 30 days on the travel.win platform. Consumers can earn up to 20% cash back on their hotel bookings. travel.win will be launching car rental and activities in Q3 2022. It’s a WIN-WIN-WIN.

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TRAVEL TECHNOLOGY,AIRLINES AND AIRPORTS

Cirium Moves Towards Becoming the Standard for Airline CO2 Emissions Reporting

Cirium | June 21, 2022

Cirium, the aviation analytics company, has developed an advanced methodology to provide a standard and accurate picture of CO2 emissions and fuel burn calculations per flight and aircraft seat.Jeremy Bowen, CEO at Cirium said: “The level of precision and accuracy of Cirium’s CO2 emissions calculations far exceeds estimates generally available today.” American Airlines and Virgin Atlantic Airways each have independently commended Cirium for the superior approach and accuracy of Cirium’s fuel burn estimations through their own extensive analysis. “Virgin Atlantic operates one of the youngest and most fuel-efficient fleets across the Atlantic. Accurate measuring, monitoring, and forecasting of CO2 emissions is critical as we target and monitor progress to Net Zero 2050, allowing us to better understand our environmental impact. Importantly, it also provides a tool to empower our customers to track and choose airlines with the lowest carbon footprint. Cirium is leading the way in this field, building data and forecasting capabilities that are the most accurate we have seen to date, as verified against our own historical fuel burn and emissions data.” -Holly Boyd-Boland, Vice President, Corporate Development at Virgin Atlantic Jill Blickstein, Head of ESG, at American Airlines said: To reduce our emissions and reach Net Zero by 2050, we’re taking action to run a more fuel-efficient operation with more fuel-efficient aircraft powered increasingly by low-carbon fuel. And we’re holding ourselves accountable by becoming the first airline in the world with a 2035 target validated by the Science Based Targets initiative. Reducing aviation’s emissions will require partnership among the airlines, our suppliers and our customers – and it’s important to build those partnerships on sound emissions data and calculations. Cirium brings deep aviation expertise to the table on this important topic, and the approach they’ve taken considers numerous variables of an aircraft and its operations. Cirium has fused numerous data elements including but not limited to, aircraft and engine specifications, airline schedules, and actual flight operations to create a holistic view of the actual emissions footprint. This enables Cirium clients to view the emissions by operator, aircraft type or geographical region and on a historical, or predictive basis, solving a variety of use cases. Our mission is to establish the standard for accurate fuel burn and carbon emissions data to empower the aviation industry to deliver on its sustainability targets. For the industry to achieve their goals of halving CO2 emissions by 2050 compared with 2005, a clear methodology is needed,” said Bowen. “We are thrilled to have our model corroborated by leading carriers around the globe. The emissions data can also be merged with passenger booking information to provide corporations with their carbon footprint. This enables corporations to gain more insight into their emissions and uncover where opportunities exist to reduce their emissions, and help travelers understand their own carbon footprint associated with the flights they choose. Cirium’s unrivaled emissions data is being used by leading corporate travel departments, including organizations such as Zurich Insurance, a global insurance firm. Zurich is using Cirium’s calculations to measure their corporate travel emissions, explore opportunities to reduce emissions, and empower their employees to make better travel decisions. Kara Brayton, Assistant Vice President, Head of Corporate Travel Management at Zurich said: “It’s been exciting to collaborate with Cirium under a proof-of-concept, utilizing data to help provide Zurich with insight to better inform our employees around the carbon impact of their decisions when booking airfare.” “With travel being such a large category of emissions, these types of relationships are key to leading sustainable business travel programs of the future. I am thankful for Cirium’s willingness to engage and explore a personalized solution with us.” Cirium’s CO2 emissions calculations are being made available through existing products in Cirium’s portfolio and in new products, to meet the evolving market needs. About Cirium Cirium brings together powerful data and analytics to keep the world moving. Delivering insight, built from decades of experience in the sector, enabling travel companies, aircraft manufacturers, airports, airlines and financial institutions, among others, to make logical and informed decisions which shape the future of travel, growing revenues and enhancing customer experiences. Cirium is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. The shares of RELX PLC are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.

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BUSINESS TRAVEL

TransPerfect Selected by Finnair as Main Language Services Provider

TransPerfect | April 19, 2022

TransPerfect, the world’s largest provider of language and technology solutions for global business,announced that it has been chosen by Finnair as its main supplier for translation services and globalization management technology.Finnair is using TransPerfect’s GlobalLink® technology and AI solutions combined with a CoreMedia CMS connector to manage its multilingual digital touchpoints and content in 15 languages. As a result of the GlobalLink’s integration capabilities and TransPerfect’s experienced travel solutions team, the initial content deployment went live ahead of schedule and three times faster than a standard launch timeline for a full-scale multilingual content solution. One of the oldest continuously operating airlines in the world and part of the oneworld alliance, Finnair is offering convenient and efficient connections through its Helsinki and Arlanda hubs. Finnair chose TransPerfect’s GlobalLink solution due to its seamless integration with Finnair’s existing CMS, which allows for consolidating processes and greater consistency. With an eye on cost control, Finnair strategically introduced machine translation with human post-editing (MTPE) into its workflows in order to maximize its reach under the budgetary and resource constraints in play. GlobalLink is a modular suite of tools specifically designed to manage the complex demands of creating, deploying, and maintaining multilingual content, drastically reducing the time and effort required throughout the localization process. “Our direct digital channels are vital in engaging with customers and meeting their needs, so we want to create and update content to our key markets in an effective and agile way. It’s incredibly important to us—and the whole travel industry—to have partners like TransPerfect who can provide services and solutions that are not only scalable but flexible enough to enable our business to be nimble and achieve our goals.” -Anna Suntio, Digital Content Lead at Finnair TransPerfect President and CEO Phil Shawe commented, As Finnair adopts new online customer engagement strategies, we’re pleased that our GlobalLink suite of technologies is helping them achieve their global business goals. About TransPerfect TransPerfect is the world’s largest provider of language and technology solutions for global business. From offices in over 100 cities on six continents, TransPerfect offers a full range of services in 170+ languages to clients worldwide. More than 6,000 global organizations employ TransPerfect’s GlobalLink® technology to simplify management of multilingual content. With an unparalleled commitment to quality and client service, TransPerfect is fully ISO 9001 and ISO 17100 certified. TransPerfect has global headquarters in New York, with regional headquarters in London and Hong Kong. For more information, please visit our website at www.transperfect.com.

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TRAVEL TECHNOLOGY

Travel Super App Innovator, TRZMO Announces Launch of 'Moments' Feature

TRZMO | June 28, 2022

TRZMO has launched version 2.0 of its travel super-app at Phocuswright Europe 2022, the leading global travel conference. A highlight of the new version of the TRZMO app is the new 'Moments' feature which allows users to capture images with GPS data and share memories in their travel diary within the app. These Moments can be shared in the future on the TRZMO app and other social platforms.The app is free on Apple App store and Google Play store for a limited time to celebrate the exciting new 'Moments' feature. Moments helps to capture images of destinations and experiences to include in the TRZMO trip timeline. For each trip, users can add 'Moments' to look back on or share amazing discoveries made on a trip – from a hidden gem of a restaurant to a little known beach or a local shop that doesn't have a website, but deserves to be shared. The 'Moments' feature is also valuable for business travelers to record business expenses. This new feature makes the TRZMO app more engaging, and makes travel more interactive amongst people along for the trip, or looking for travel inspiration, recommendations or ideas of what to do, eat or experience. 'Moments' on TRZMO allow a traveler to record treasured experiences with a personal note or reflection right in the app which places it thoughtfully in the context of a trip, rather than just having photos lost in the shuffle of a smartphone album. "Since the launch of our strategic advisory board and funding of $1.2 million in Q1 2022, TRZMO has been committed to evolving our free flagship app into a true travel super-app. It replaces multiple apps with one dashboard to manage flight updates, gate changes, ground transport, loyalty programs and a myriad of travel logistics from duty-free shopping to dining, weather and time-zones coupled with AI-driven, real-time recommendations and special offers. The new Moments feature is a game-changer, making the app more personalized, inspiring and engaging," -Myank Jain, Founder and CEO of TRZMO.AI Advisory Board members include Josh Wiess, an angel investor focusing on early stage tech start-ups and Conor O'Mahoney, a proven travel industry entrepreneur and innovator, and a member of Hub Angel Investment Group. TRZMO is a consumer travel super app with robust functionality. At the Phocuswright Europe 2022 conference, the company is focused on growth, adoption and mutually-beneficial partnerships. About TRZMO TRZMO is the ultimate travel super-app, available free for a limited time on the Apple App Store and Google Play Store. It presents flight itineraries, ground transportation recommendations and logistics, local weather, time, currency, and duty-free shopping recommendations on your route in one dashboard. TRZMO automatically pulls flight itineraries from your calendar, facilitating trip management without data entry like first-generation apps, and notifying you of real-time flight changes. It displays the best duty-free prices and offers along your route to be sure you get what you want at the best place, time and price with one search. TRZMO also manages loyalty cards so you can earn points, maximize value, and spend time enjoying travel instead of navigating a myriad of single-function apps. TRZMO also captures moments from travels, to save in your journey's timeline in the app or share on other platforms. Follow TRZMO on LinkedIn, Instagram and Facebook.

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