Commercial Travel, Industry Outlook

777 Travel Technology Is Now GO7 with a Mission to Transform Travel Brands

777 Travel Technology Is Now GO7

On February 7, 2023, GO7, formerly 777 Travel, launched its new brand as part of a larger strategy to connect its processes, teams, and corporate portfolio around its central mission to transform travel brands by putting control back in their hands. The launch of GO7 is a significant milestone in a multi-year plan to re-architect traditional airline solutions behind the scenes. It follows the acquisition of Air Black Box, WorldTicket, and AeroCRS by 777 Partners.

GO7 solidifies 777 Partners' innovative travel technology strategy, centered on developing new commerce channels for airlines and travel companies and enhancing next-generation distribution, interlining, retailing, and passenger connectivity.

Over 185 network, low-cost, regional, and rail operations use the company's travel technology solutions. These include global ticketing and distribution services, loyalty and payment platforms, next-generation passenger service systems, and baggage, interlining, and disruption solutions that help airlines enable customers' connected journeys and efficiently generate revenue.

GO7 is poised to pioneer industry restructuring at a time when it is essential for travel brands to transform, and its leadership team is committed to democratizing air travel and reimagining the travel experience.

Meir Hadassi Turner, Chief Executive Officer of GO7, shared, "There's more passion and desire for travel from consumers than ever before, and demand is surging from new places and new operators. GO7 is an exciting moment for us and a key milestone in our journey to help airlines and travel brands meet this demand, generate more dynamic experiences and accelerate revenue growth without adding layers of complexity." He added, "This moment also recognises our valued customers and partners who have supported this journey and will be at the centre of everything through our next chapter."

(Source – Cision PR Newswire)

About GO7

London-based GO7 represents a fresh approach to travel technology, with the belief that airlines and other travel operators should regain control through flexible, customer-centric technology. The path to GO7 began with the acquisitions of AeroCRS, WorldTicket, and AirBlackBox by its investment firm, 777 Partners. The suite of integrated solutions provided by GO7 enables airlines to transform their commercial operations through modern, adaptable technology flexibly designed as a "one-stop" or custom solution. Over 185 airlines worldwide already utilize the firm's services, proving its foundations are solid

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