InsureMyTrip | January 11, 2022
InsureMyTrip is pleased to announce a win at the 2021 UK Search Awards. InsureMyTrip, along with Screaming Frog, a search marketing company, won the award in the category of "Best Use of Search – Travel/Leisure (SEO)" with the entry "Travel Restrictions by State" page.
Nominations for this award must demonstrate creativity, innovative campaigns, attract links and improve rankings. InsureMyTrip and Screaming Frog rose to that challenge, creating informational content for travelers that drives performance success. The "Travel Restrictions by State" page has more than 260 referring domains and is the third most linked page on InsureMyTrip.com (behind the homepage and Covid-19 information hub).
"While many of the links were gained because of ScreamingFrog's rigorous outreach, our own constant updates, email marketing, and high ranking have all contributed heavily to the page's success in the search results,"
-InsureMyTrip's Search Engine Optimization expert Brendan Pearson.
Judges of the UK Search awards said this about InsureMyTrip's "Travel Restrictions by State" campaign:
"Really clear objectives and strategy – clear focus on relatable, credible, and unique content for their readers. Brilliant use of real time information, assets and leveraging in the moment moments – no tourism, hand sanitizer, interactive maps. Brilliant performance for competitive terms which has resulted in solid organic growth. Massive well done!"
It's simple. InsureMyTrip finds you the right travel insurance plan, every time. InsureMyTrip is the authority on travel insurance. We are committed to empowering travelers to make the best possible insurance decisions by leveraging our technology, data intelligence, and expertise.
Avenir | January 24, 2022
Avenir Hospitality (“Avenir”) has announced its acquisition of the Cannon Beach Hotel Collection, a portfolio of 4 boutique hotels located in Cannon Beach, Oregon. Avenir has partnered with New York-based boutique hotel operator Life House to manage the portfolio, which represents the company’s first properties in the Pacific Northwest.Named one of National Geographic's 100 Most Beautiful Places and one of its 21 Best Beaches in the World, Cannon Beach is renowned for its stunning natural beauty which includes wide sandy shores, stunning views of Haystack Rock–a 235 ft sea stack home to colorful tidepools and diverse wildlife–and neighboring state parks that harbor ancient pine forests and dramatic coastline views. These remarkable natural areas blend magically with the charming city of Cannon Beach, which features a picturesque, walkable downtown with numerous galleries, restaurants, and boutiques. Visitors from Portland, Seattle, and beyond return to Cannon Beach time and time again to savor the culinary bounty of the Pacific Northwest, enjoy one of the top art towns in America and explore the outdoors.
“We were drawn to Cannon Beach’s natural beauty, boutique charm and strong market dynamics, which are key elements in our thesis of investing in boutique assets in distinct leisure markets. We are honored for the opportunity to steward these beloved properties and further their legacy in the Cannon Beach Hotel Collection, We’re very excited about the future of these properties and this segment of the hospitality industry, as consumers increasingly gravitate towards unique and authentic experiences. We look forward to exploring opportunities to grow our portfolio nearby and in similar markets"
-Daniel Lima, Co-Founder and Managing Partner at Avenirand Kevin Fleming, Co-Founder and Managing Partner at Avenir.
The award-winning Cannon Beach Hotel Collection encompasses 4 charming properties all steps from the sand, and located in midtown Cannon Beach, the portfolio sits between the center of downtown and the iconic Haystack Rock. At the heart of the collection is the Cannon Beach Hotel, a historic property with a storied past dating back to 1914. Featuring a cozy lobby and adjacent eatery soon to be reopened, the Cannon Beach Hotel serves as the check-in for the broader collection, which spans The Courtyard, McBee Cottages and the Hearthstone Inn. Each outpost in the collection features a unique vibe and character, while all offering an authentic experience for guests.
“We are thrilled to formally announce our entrance into the Pacific Northwest with the Cannon Beach Hotel Collection, which we have been proudly operating since the summer, We and our partners are actively seeking opportunities to expand throughout the region, with a core focus on independent hotels in drive-to leisure markets”.
-Bryan Dunn, Managing Director at Life House.
About Avenir Hospitality
Avenir Hospitality is an investment group focused on independent hotels in distinct leisure destinations with favorable supply-demand dynamics. Avenir brings hospitality best practices, operational agility and financial diligence to the properties it acquires, creating value for guests, communities and investors. For more information on Avenir, visit https://www.avenirhospitality.com.
About Life House
Life House is a New York-based, venture-backed and vertically-integrated hotel brand, management, and software company. Life House has built a proprietary technology stack to power a platform that makes hotels more seamless and more profitable for hotel owners and travel more meaningful and more accessible for travelers. Life House operates a growing portfolio of boutique and luxury hotels, with more than 55 projects open or under development across the US and Mexico. To learn more about Life House, visit https://www.life-house.com.
Hudson | December 16, 2021
Hudson, a Dufry company and travel experience leader with more than 1,000 stores in airports, commuter hubs, landmarks and tourist destinations across North America, announced it is the first retailer in the travel industry to offer Amazon’s palm recognition service, Amazon One, strengthening the company’s position as an innovative, digitally-powered retailer. Amazon One is now available at Hudson Nonstop – powered by Just Walk Out technology – at Dallas Love Field Airport (DAL).Hudson continues to expand its digital offerings to enhance customer service and reimagine the shopping journey. Now with the addition of Amazon One, Hudson is providing travelers with even more convenient and contactless ways to enter, shop, and pay – delivering greater choice and flexibility throughout their travels.
“The integration of Amazon One into our technology portfolio demonstrates Hudson’s unique ability to continually redefine and elevate the travel experience,With consumers increasingly demanding greater convenience and speed, we look forward to leading the charge in introducing new innovative solutions and retail concepts that are designed to meet and exceed the expectations of our travelers and partners.”
-Jordi Martin-Consuegra, Chief Executive Officer of Hudson.
As the first-ever Just Walk Out technology-enabled store in an airport to deploy Amazon One, Hudson Nonstop at DAL now offers travelers two different options to enter and pay – either by inserting their credit or debit card, or by hovering their palm over the Amazon One device at the store’s entry gate. First-time Amazon One users can sign up at the dedicated Amazon One enrollment kiosk located outside of Hudson Nonstop to securely associate a credit or debit card with their unique palm signature before entering the store.
If a traveler has previously enrolled in Amazon One at select Amazon Go, Amazon Books, Amazon 4-star, Amazon Fresh, Amazon Pop Up, or Whole Foods Market stores, they will not need to visit the enrollment kiosk – they can simply hover their palm over the Amazon One device at the entry gates to enter this Hudson Nonstop. Once travelers have completed their shopping, the card linked to their Amazon One ID will be charged for the items they selected and left the store with.
“The introduction of Amazon One to the Hudson Nonstop store at the Dallas Love Field Airport brings another convenient way for travelers to quickly shop and be on their way, We’re thrilled Hudson is offering travelers in Dallas the ability to shop quickly and effortlessly using a combination of Just Walk Out technology and Amazon One so they can get what they need without having to wait in line, stopping to checkout, or even taking out their wallet.”
-Dilip Kumar, Vice President of Physical Retail & Technology at Amazon
Hudson currently has two Hudson Nonstop stores powered by Amazon’s Just Walk Out technology, including its most recent location at Chicago Midway International Airport (MDW). The deployment of Amazon One at Hudson Nonstop at DAL expands on the successful collaboration between the two industry-leading retailers while building on Hudson’s continued investments in its digital offerings. This includes launching automated specialty retail, introducing additional checkout options such as mobile point of sale (POS), offering 24x7 duty free omnichannel shopping, and adding new payment methods like “Tap To Pay” and now Amazon One.
Hudson, a Dufry Company, is a travel experience company turning the world of travel into a world of opportunity by being the Traveler’s Best Friend in more than 1,000 stores in airports, commuter hubs, landmarks, and tourist locations. Our team members care for travelers as friends at our travel convenience, specialty retail, duty free and food and beverage destinations. At the intersection of travel and retail, we partner with landlords and vendors, and take innovative, commercial approaches to deliver exceptional value. To learn more about how we can make your location a travel destination, please visit us at hudsongrou
Backroads | December 28, 2021
Backroads, the leader in active travel, announced their forecast for top travel destinations in 2022 based on advance bookings and inquiries. Europe is at the top of many travelers’ lists next year, with huge demand for trips in Italy, France, Spain, Portugal, Croatia, Greece and Iceland. Many newcomers to active travel are booking adventures already, especially easygoing Dolce Tempo tours, and e-bikes are continuing to become more popular with guests of all ages. Backroads is anticipating that most of their North American trips will sell out once again, in line with the 2021 trend of strong interest in US National Parks and luxurious domestic adventures. As this eventful year comes to a close, Backroads is finishing strong and poised to have their biggest year ever in 2022.
Backroads’ 2021 year-end highlights include:
Backroads had its best year of all time in the US in 2021. Domestic bookings were up 45% compared to 2019, the last pre-pandemic benchmark year, and virtually all US departures sold out.
The number of first-time travelers with Backroads nearly doubled over 2019, as people incorporated their newfound passions for walking, hiking and biking into their vacations.
Top-selling trips in 2021 included Canyonlands, Yellowstone, Maine, San Juan Islands, Alaska, California Wine Country, Hawaii, Santa Barbara & Ojai, Crater Lake, Vermont and Yosemite in the US, and Croatia, Iceland, Greece, France, Portugal and Spain in Europe.
Luxury experiences close to home saw a surge in popularity. Backroads' new Aspen tour (which includes three nights at the iconic Hotel Jerome) sold out immediately, as did the company’s Newfoundland adventure, which features lodging at the famed Fogo Island Inn, and its California Wine Country Walking trip with lodging at luxurious hideaways Montage and Solage.
Popular with travelers around the world were Backroads' Dolce Tempo tours. These easygoing walking, multi-adventure and e-biking trips completely sold out in 2021 and are booking quickly in 2022.
Adventure travel featuring invigorating activity in wide-open, natural spaces was hugely popular with travelers of all types, including families, couples and solo travelers.
Based on advance guest booking and inquiries, Backroads is anticipating the following trends for 2022:
More than 30% of guests on multi-adventure and biking trips will opt for e-bikes, which are custom-built for Backroads and included in the trip price.
Europe will continue to see pent-up demand manifesting in sky-high bookings, with all the European countries that opened early and were popular in 2021 seeing strong traveler interest. Top-selling countries include Italy, France, Spain, Portugal, Croatia, Greece and Iceland.
North America, which had its biggest year ever in 2021, will continue to be popular with travelers looking to stick close to home.
US National Park trips will again completely sell out.
Demand for travel in all parts of Canada from Banff to Newfoundland is skyrocketing.
Family travel is up across all family segments: Teens & Kids, Older Teens & 20s and 20s & Beyond.
Bookings for easygoing Dolce Tempo adventures will maintain their threefold increase compared to 2021, as travelers of all fitness levels look to spend active time outdoors.
Active River Cruises will book up quickly with Bordeaux, Danube and Portugal’s Douro leading the way.
Working in active, outdoor travel continues to appeal, with more than 450 Backroads Trip Leaders and Field Staff returning next season for a 90% retention rate. The company expects to hire close to another 350 additional Trip Leaders from 6,000 applicants for jobs in 2022.
“If there’s one thing we’ve learned during our two years of operating trips during the pandemic, it’s that things change rapidly, Spring, summer, and fall are a long time away when it comes to COVID-19. We’re monitoring government responses to the latest surge and keeping a close eye on border reopenings and local policies.”
-Tom Hale, Backroads Founder and President.
Regardless of what happens this winter, 2022 is shaping up to be an incredible year for adventure travel. Based on what we saw in the summer 2021 season, we expect travel in Europe to come back strong, with France, Italy, Spain, Portugal and Croatia topping the list of travelers everywhere,” said Hale. “People are eager to get back out exploring, and active travel is the way they want to go. Whether it’s on a bike or an e-bike, hiking or walking, with family, friends or solo, we anticipate next year to be Backroads' biggest year ever.”
Backroads was founded in 1979 by Tom Hale and has been a leading innovator in active and adventure travel for over 40 years. The company offers biking, walking & hiking and multi-adventure tours, small ship active cruises, private trips and family trips designed for three distinct age groups: Teens & Kids (typically 9-16), Older Teens & 20s (17+) and 20s & Beyond (adult kids through their late 20s). Backroads hosts thousands of guests each year—75% of whom are repeat guests or referrals from past guests—in hundreds of locations across the globe. For more information, please visit backroads.com, or call 800-462-2848.For more Backroads information, visit: backroads.com