TransPerfect | April 19, 2022
TransPerfect, the world’s largest provider of language and technology solutions for global business,announced that it has been chosen by Finnair as its main supplier for translation services and globalization management technology.Finnair is using TransPerfect’s GlobalLink® technology and AI solutions combined with a CoreMedia CMS connector to manage its multilingual digital touchpoints and content in 15 languages.
As a result of the GlobalLink’s integration capabilities and TransPerfect’s experienced travel solutions team, the initial content deployment went live ahead of schedule and three times faster than a standard launch timeline for a full-scale multilingual content solution.
One of the oldest continuously operating airlines in the world and part of the oneworld alliance, Finnair is offering convenient and efficient connections through its Helsinki and Arlanda hubs.
Finnair chose TransPerfect’s GlobalLink solution due to its seamless integration with Finnair’s existing CMS, which allows for consolidating processes and greater consistency. With an eye on cost control, Finnair strategically introduced machine translation with human post-editing (MTPE) into its workflows in order to maximize its reach under the budgetary and resource constraints in play.
GlobalLink is a modular suite of tools specifically designed to manage the complex demands of creating, deploying, and maintaining multilingual content, drastically reducing the time and effort required throughout the localization process.
“Our direct digital channels are vital in engaging with customers and meeting their needs, so we want to create and update content to our key markets in an effective and agile way. It’s incredibly important to us—and the whole travel industry—to have partners like TransPerfect who can provide services and solutions that are not only scalable but flexible enough to enable our business to be nimble and achieve our goals.”
-Anna Suntio, Digital Content Lead at Finnair
TransPerfect President and CEO Phil Shawe commented, As Finnair adopts new online customer engagement strategies, we’re pleased that our GlobalLink suite of technologies is helping them achieve their global business goals.
TransPerfect is the world’s largest provider of language and technology solutions for global business. From offices in over 100 cities on six continents, TransPerfect offers a full range of services in 170+ languages to clients worldwide. More than 6,000 global organizations employ TransPerfect’s GlobalLink® technology to simplify management of multilingual content. With an unparalleled commitment to quality and client service, TransPerfect is fully ISO 9001 and ISO 17100 certified. TransPerfect has global headquarters in New York, with regional headquarters in London and Hong Kong. For more information, please visit our website at www.transperfect.com.
LNER | February 14, 2022
London North Eastern Railway (LNER) is proud to announce the launch of its new international website, making travel simpler and smarter for overseas customers.
The new website coincides with the removal of pre-departure testing and quarantine rules for vaccinated people arriving in England or Scotland from 11 February 2022.
In a move that expands LNER’s global market, customers in 10 countries, including China, Japan, Spain, South Korea and Italy, are among the first to benefit when booking directly online.
LNER’s new search and booking engine offers international customers in those countries an option to purchase train tickets using their language and currency. The LNER.co.uk website will automatically detect those customers who are searching outside of the UK and will redirect them to the customised site to improve their online booking experience. The website launch comes as LNER reintroduces its full timetable, excluding pre-planned engineering works, meaning customers can discover destinations across the full 956-miles of East Coast route.
LNER has been working with travel tech company and rail retailer, Omio, to develop the site, which has the capability to operate in up to 20 languages and 26 currencies, including Euros, Korean Won and Japanese Yen or by using a payment method recognised in the home country.
“Our mission is to transform rail travel, inspiring more people to explore the beauty of England and Scotland with our world-class Azuma trains. The launch of our international website means we are offering our customers the best possible experience throughout their journey from the moment they look to make a reservation, to their journey onboard to the time they arrive at their destination."
-David Horne, Managing Director at LNER
We are continuing to see strong demand for customers travelling with LNER for leisure, which is contributing to a strong recovery from the pandemic. Our new international website will now make it easier for even more visitors from overseas to travel with LNER and explore our fantastic destinations.
Data from the Office for National Statistics show there were 40.9 million visits to the UK in 2019, with overseas visitors spending £28.4 billion, when almost a quarter travelled by rail during their stay.
Many of the top tourist destinations feature on LNER’s East Coast route, including London, Edinburgh, Leeds, York, Newcastle and Inverness. The LNER route is also home to some of the most spectacular scenery in the country, from the Scottish Highlands to the Northumberland coastline and the many towns and cities along the way.
Figures from the Office of Rail and Road further showed that LNER customer numbers in July to September 2021 recovered to 89.6 per cent of pre-pandemic levels, nearly 20 percentage points higher than any other operator, with LNER working hard to build on that success.
Sally Balcombe, Chief Executive at VisitBritain said: This new initiative will help to boost future bookings by making it much easier for international visitors to plan their trips. Removing barriers to travel also promotes a message of welcome and will encourage visitors to explore more, travel further and stay longer, helping to drive tourism across more of the country, boosting local economies.
VisitScotland is also welcoming the move. Data from 2019, pre-pandemic, shows there were 3.4 million overnight international trips to Scotland, of which around a third came from Europe, with a £2.5bn spend from overnight international trips of which 36 per cent was from Europe.
“We welcome the launch of LNER’s new international website to make it easier for visitors to book and travel by rail. Train travel is a central part of creating a sustainable tourism destination in Scotland and we support any moves which will encourage its use, while helping to boost Scottish tourism as it recovers from the impact of COVID-19.”
-Malcolm Roughead, Chief Executive of VisitScotland
LNER is welcoming even more customers back to rail in many ways. ‘Seat Sure’ enables customers to travel reassured they have the comfort of a seat for the duration of their journey. Once onboard, they’ll enjoy the very best in LNER hospitality and customer service, with a wide range of food and drink, sourced locally along the route, served to their seat in both First Class and Standard.
For visitors and customers looking for inspiration to make eco-friendly choices, LNER has launched a ‘Green Guide’ showcasing the best places to stay, eat and drink during trips to London, Newcastle or Edinburgh. https://www.lner.co.uk/our-destinations/travel-inspiration/green-guides/
LNER’s new Azuma fleet is delivering significant environmental benefits with trains running using overhead electric wires along the majority of the East Coast route, delivering the greenest form of motorised public transport.
To ensure customers can travel with confidence, enhanced levels of cleaning continue to be carried out at LNER managed stations and onboard trains.
London North Eastern Railway (LNER) is on a mission to transform rail travel for the customers and communities we serve. Our new modern Azuma fleet of trains will continue the LNER tradition of setting new, higher standards in comfort, reliability and customer experience. LNER calls at more than 50 stations along the East Coast route, totalling 956 miles including major towns and cities between London, the East Midlands, Yorkshire, North East of England and Scotland.
Leisure Hotels & Resorts | February 03, 2022
Stayntouch, a global leader in guest-centric cloud hotel property management systems (PMS) and contactless technology, announced a partnership with Leisure Hotels & Resorts, a leading comprehensive hospitality management company that specializes in upscale destination markets and unique independent brands. Stayntouch will now deliver their flexible PMS solution to four of Leisure Hotels' Midwest and Mountain properties, totaling 469 rooms.Representing a combined 175 years of hospitality experience, Leisure Hotels & Resorts is a proven leader in hospitality management, with 24 hotels, resorts and restaurants currently under management. Prior to Stayntouch, Leisure deployed a traditional desktop-based PMS, which was difficult to use and tied staff to the front desk. Leisure chose Stayntouch because they needed a flexible platform that delivered a digital welcome experience for guests, as well as an intuitive and mobile user interface to streamline operations and allow staff to engage guests anywhere on property.
Our previous platform was constrained by a lack of flexibility and we are pleased to add Stayntouch, which provides us flexibility, ease-of-use, and mobile accessibility," said Chrissy Marz, General Manager at Leisure Hotels & Resorts. "The PMS integrated seamlessly with our CRS, and the mobile design allows our guests to check-in using their smartphone, while delivering remote access to our staff both on and off property. Stayntouch's intuitive interface is also a major asset: We have a diverse team that includes people who are new to the business, as well as veteran hoteliers who spent their entire career with older systems. The fact that we can train everyone on a new module within a few hours allows our staff to execute across the board and maintain an elevated standard of service.
"Leisure Hotels & Resorts embodies a culture of impeccable service and guest focus that compliments the core values of Stayntouch and drives our offerings. We are delighted to partner with Leisure Hotels to deliver technology solutions that unburden hotel staff and reimagine the guest experience. We're happy that our PMS is able to amplify the service experience across Leisure Hotels by streamlining employee training, facilitating seamless on and off-property management and enhancing the guest welcome and departure experience."
-Michael Heflin, Chief Revenue Officer at Stayntouch
About Leisure Hotels & Resorts
Leisure Hotels & Resorts is an all encompassing hospitality management company; from hotel and resort management to distressed assets, homeowners associations, development, and restaurant management. We offer comprehensive management services for independent resort operations, proven management success across the country for major franchised hotel operations, professional receivership and OREO management services, specialized food & beverage management strategies, and guidance surrounding sophisticated EB-5 programs. We also leverage our extensive history in working with ownership groups that fund lodging operations along with our experience with a variety of outdoor recreation options, and the latest experiences with specialized RV resorts and glamping opportunities, to bring more value and success to our managed properties.
Stayntouch provides a cloud-native, guest-centric, and fully mobile hotel property management system (PMS) and over 1100+ integrations, enabling hotels to raise service levels, drive revenues, reduce costs, and ultimately captivate their guests. Backed by a team of professionals with deep roots in the hospitality industry, Stayntouch is a trusted partner to many forward-thinking hotels and resorts, including the TWA Hotel, First Hotels, Conscious Hotels, Margaritaville, Valencia Hotel Group, and Modus Hotels. Stayntouch is also a preferred PMS partner to some of the leading independent hotel collections around the world including; Design Hotels, an Independent Marriott Brand, and Curator Hotel & Resort Collection.
arrivia | March 01, 2022
Consumers are optimistic about their 2022 cruise travel plans. That's the overall sentiment from a recent survey conducted by arrivia, a leading travel loyalty and cruise booking technology platform that works with consumer-facing companies worldwide.
The company surveyed 1,453 Americans between November 3, 2021, and January 10, 2022, all of whom are members of a travel club or travel benefits program, about their attitudes and preferences around cruise travel. Initial responses were collected just a few weeks before the emergence of the COVID-19 Omicron variant, with responses also being recorded into January 2022 as it became the dominant strain worldwide.
The Ready to Board consumer cruise survey revealed that more than 80% of respondents have booked a cruise in the next two years or are planning or considering a cruise vacation. Of those consumers who have already booked a cruise, 37% aimed to travel in the spring, 22% in the summer and 31% in the fall.
While there was a slight shift in the data based on when the survey responses were recorded relative to the spread of Omicron, the number of respondents who had already booked or were actively planning a cruise consistent outweighed those who "might" book one or aren't considering booking by nearly 2 to 1.
Consumers, however, were very clear that they support cruise lines' efforts to make travel as safe as possible. Over 50% of respondents said they would want to see universal masking and vaccination on board and social distancing on cruise activities to feel comfortable cruising again.
Value is still a major factor in decision-making
Despite the pent-up travel demand accumulated over the past two years, 46% of consumers consider value for money the most important factor when booking a cruise — more than the double itineraries/destinations and COVID/safety protocols combined.
Better pricing and deals were also the second top reason (tied with travel restrictions) that travelers haven't booked a cruise in the past twelve months. The focus on value is illustrated by the sizeable percentage (18%) of respondents using loyalty or travel rewards points to defray some or all of the cost of a cruise.
"Points play an important role as travelers plan their journeys,Companies with loyalty or rewards programs should consider expanding their capabilities to include more of the travel booking and benefits options that consumers increasingly want, such as cruise travel."
-Jeff Zotara, arrivia Chief Marketing Officer.
Other findings from the survey:
Sixty-six percent of consumers are choosing luxury cruise travel over mega cruises or niche river cruises.
Travelers are choosing historically popular destinations with the desire for luxury cruise experiences. Almost half of the respondents who had booked or were planning to book a cruise had their eye on the Caribbean, with 17% zeroing in on the Bahamas as their next stop.
And they're not just testing the waters with three-day excursions; 54% said they were considering a six-to-nine-day cruise, while 11% said that ten days or more is the perfect trip length.
"It's no doubt that Omicron impacted some of the booking activity in the short-term," Zotara added. "But with the investment cruise lines have made in ensuring travelers' safety and in the new ships that promise to deliver even better experiences, more consumers will be setting sail over the next two years. We're excited to see the demand increasing and consumers' enthusiasm for cruise travel."
The consumer cruise survey, Ready to Board, is available for download here.
For more information about the survey or to speak with Jeff Zotara, Chief Marketing Officer of arrivia, please contact Vanessa Horwell at firstname.lastname@example.org.
Arrivia is a travel technology company that provides travel loyalty, booking and marketing solutions to consumer-facing companies that want to deliver exceptional value to their customers, uncover new revenue streams and drive growth through exciting travel rewards and member benefits. The company's Travel Privileges platform opens up the world of travel for companies like American Express, USAA and Marriott Vacations Worldwide by offering their customers more value through exclusive pricing and encouraging discovery with relevant and personalized options that inspire travel and consumer loyalty. To learn more about how arrivia helps companies drive growth, incentivize sales, boost affinity and reward high-value customers, visit www.arrivia.com.