Brand USA Marketing Increases International Visitation by Millions

Brand USA, the destination marketing organization for the United States, has singlehandedly increased visitation to this country by millions, which has led to billions in spending. A new return on investment (ROI) study conducted by Oxford Economics, which was presented to the Brand USA board of directors this week, showed that since the fiscal year 2013 Brand USA’s efforts are directly responsible for increasing international visitation by an incremental 5.4 million travellers. What's more, those visitors spent $17.7 billion, which generated a total economic impact of $38.4 billion. In addition, visitors and their spending supported an average of 51,580 incremental jobs per year, according to the new report.
The study also showed that in the fiscal year 2017, Brand USA’s marketing campaigns generated 1.16 million incremental international visitors to the United States, with a total economic impact of $8.5 billion. The number of jobs supported by the influx of travellers in 2017 totalled 54,212.