Cendyn, a leader for digital transformation in the hospitality industry, has significantly expanded its capabilities by strategically acquiring PUSHTech, a pioneering force in hotel Customer Relationship Management (CRM) services and marketing automation technology. This acquisition represents Cendyn's dedication to elevating the future of CRM within the hotel sector, driven by innovation, customer-centric solutions, and empowering hoteliers to optimize revenue through advanced CRM strategies.
Jack Blaha, CEO of Cendyn, commented,
"By seamlessly integrating PUSHTech's next-generation technology into Cendyn's portfolio, we are poised to elevate the industry's standard for hoteliers seeking to amplify their sales and marketing CRM capabilities."
[Source –Cision PR Newswire]
The company's core mission centers on refining the guest experience through sophisticated technology and services, with a strong focus on customer-centricity. Jack further expressed enthusiasm for the acquisition, highlighting its potential to further realize their mission.
PUSHTech, a cloud-based Customer Data Platform (CDP) and CRM platform excels in marketing automation, guest journey automation, and sales CRM, offering a unified solution tailored to the hospitality industry. Built on a modern tech stack, this platform empowers hotels to enhance direct bookings, boost guest loyalty, and automate guest journeys across various channels, including email, SMS, WhatsApp, social media, and more.
The acquisition signifies a significant milestone in Cendyn's evolution, symbolizing a pivotal stride for the industry. Cendyn is resolute in its aim to deliver a next-generation CRM platform for the hospitality sector. With this acquisition, Cendyn doubles down on its dedication to innovation and its core mission: enabling hoteliers to reshape how they engage with guests, foster enduring loyalty, and ultimately enhance profitability.
Amid the growing challenge of fostering guest loyalty in the modern era, Cendyn's acquisition of PUSHTech reaffirms the company's strong commitment to advancement in the CRM sector. This strategic decision underlines Cendyn's unwavering dedication to providing hoteliers with the means to cultivate long-lasting guest relationships, ultimately leading to enhanced loyalty and more lucrative revenue streams.
About Cendyn
Cendyn, a leading digital transformation provider in the hospitality industry, specializes in assisting hotels worldwide. The company empowers businesses to enhance profitability and cultivate guest loyalty through an integrated technology platform. It harmoniously aligns key hotel departments, including revenue, eCommerce, distribution, marketing, and sales, by providing centralized data, applications, and advanced analytics. This convergence allows hotels to capture more demand and expedite their growth efficiently. With a global presence, Cendyn’s mission is to drive excellence and innovation in the hospitality sector, enabling hotels to thrive and achieve enduring success.