TRAVEL TECHNOLOGY

Collinson Group Uses Freshworks to Modernize its Customer Experience and Adapt to New Travel Requirements

collinson group | March 29, 2022

Freshworks Inc. (NASDAQ: FRSH), a software company empowering the people who power business,  announced that its customer Collinson Group, a UK travel experiences and insurance company, is using Freshdesk™ to react to fast-changing business and travel requirements caused by the COVID-19 pandemic, servicing a 50% surge in new enquiries.

Following the introduction of new travel requirements, Collinson Group pivoted its medical assistance division to offer COVID-19 testing at partner airports and clinics in the UK, USA and APAC regions, setting up facilities in just three weeks.

Using Freshdesk, Collinson introduced chatbot-first support and automation into its customer communications to help manage the 50% surge in traffic and queries. The company set up over 120 automated workflows including email triage, automated ticket type routing, and chat bot self-service. Help articles were created to enable the global operation to manage backlogs effectively, run as efficiently as possible, and share work across customer service locations and teams.

The Freshdesk ticketing dashboard also helped Collinson to better track customer interactions across disparate communications channels. Using Freshdesk, customer service agents can now view metrics on contact resolution, total time to service, and subject matter of enquiries, and track and respond proactively if a particular subject keeps arising in communications. As a result, Collinson now handles an average of 1,200 testing-related customer enquiries per day, rising to a daily peak of around 10,000 new tickets per day in 2021, 24/7 across multiple global testing locations and service customer teams in English and Indonesian languages.

Speaking about the quick deployment, Sacha Puffett, Group Customer Service Director at Collinson Group said, "The Freshdesk implementation has helped to consolidate our customer communications, while ensuring that omnichannel sits at the heart of our strategy. For the first time, we have a unified view of customer interactions in nearly real time, meaning we can see trends emerging and work to mitigate issues quickly. It’s a win-win situation that’s more efficient for both the customer and us.”

“Our work with Collinson Group, supported by AWS, enabled its rapid transition during a tumultuous year for the travel industry, The flexibility Freshdesk provided significantly reduced the time taken for major operational pivots, from weeks to days. Freshworks’ omnichannel engagement solution helps agents quickly resolve customer enquiries at a stressful time for travellers, providing visibility to leading companies in the travel industry across channels such as chat, email, and voice through a single unified interface.”

-John Crossan, Vice President & General Manager of Europe at Freshworks

Ms. Puffett added, "The project manager and technical subject matter expert from Freshworks’ onboarding team were very supportive of our changing needs. Thanks to their guidance, we were able to launch the first iteration of Freshdesk within just three weeks, which was just sensational."

In 2019, Freshworks also helped Collinson pivot its business practices to ensure customer service levels were maintained. Through the work with Freshworks and Amazon Web Services (AWS), Collinson Group equipped customer service agents to work from home and migrated 120 phone lines to Amazon Connect, an easy-to-use, highly scalable, and cost-effective omnichannel cloud contact center solution. The migration was completed within a couple of weeks, and it included training time for call centre agents, which can often take months.

About Collinson Group
Collinson is a global leader in customer benefits and loyalty. We deliver exceptional travel, assistance and insurance products that differentiate value propositions, and loyalty solutions that win deeper, more valuable customer relationships.Our customer benefits products include the original and market-leading airport experiences programme, Priority Pass, as well as travel insurance, identity assistance, flight delay, international health and travel risk management solutions. Our loyalty expertise uniquely combines strategy, award-winning technology and programme management to create greater engagement and experiences for our clients’ customers.For over 30 years, we’ve been chosen by the world’s leading payment networks, 1,400+ banks, 90+ airlines and 20+ hotel groups to craft customer experiences that win competitive edge. This enables them to acquire, engage and retain the most profitable, but most demanding customers. Our clients include Air France KLM, American Express, Cathay Pacific, Chase, Hackett, Mastercard, RSA, Sephora, UnionPay, Vhi and Visa.

About Freshworks
Freshworks Inc., (NASDAQ: FRSH) makes business software people love to use. Purpose-built for IT, customer support, sales and marketing teams, our products empower the people who power business. Freshworks is fast to onboard, priced affordably, built to delight, yet powerful enough to deliver critical business outcomes. Headquartered in San Mateo, California, Freshworks operates around the world to serve more than 56,000 customers including Bridgestone, Chargebee, DeliveryHero, ITV, Klarna, Multichoice, OfficeMax, TaylorMade and Vice Media. For the freshest company news visit www.freshworks.com and follow us on Facebook, LinkedIn and Twitter.

Spotlight

Irregular operations can have a significant impact on airline costs, particularly direct costs. Irregular operations can also cause serious damage to an airline’s image and reputation, especially when amplified through social media, and the cost of negative passenger sentiment is not duly considered. Major carriers have already spent millions on sophisticated systems to automate their responses to delays and cancellations, but what else can be done?


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HOSPITALITY TRENDS

ZentrumHub Announces Strategic Partnership With WIHP, A Leading hotel marketing Company

ZentrumHub | May 31, 2022

ZentrumHub, a leading Hotel aggregator API specialist, and WIHP, the Hotel marketing specialists, announced a strategic partnership that will enable ZentrumHub' customers to get an easy access to metasearch channels and engines like Google Hotel Ads, TripAdvisor, Trivago, Bing Hotel Ads, etc. With WIHP's Meta I/O solution, ZentrumHub customers will now be able to better monitor and control their Metasearch distribution. ZentrumHub, as a start-up, is trying to make an impact in this space by providing its customers more and additional access to technologies that will add value to its clients business. This partnership is a great testimony of this core belief of the company and as next steps, will continue to add more partnerships in its kitty. ZentrumHub now offers more than 900,000 hotel inventory API to its customers with unique properties across the world, enabling their clients to provide a wide choice of hotels to their customers. "With the ever-growing demand for hotels, today's travellers want hotel searches to be quick and painless. With this partnership travel agencies using ZentrumHub Hotel API will be able to position their ads in metasearch engines and increase traffic to their reservation system driving more business." -ZentrumHub CEO Sachin Singh Julio Selva, Vice President of Strategic Partnerships at WIHP, said, "Metasearch plays an important role in distributing hotels since 70% of users connect to them during a purchase journey. With Meta I/O, ZentrumHub can help their clients sell more on metasearch." About ZentrumHub: ZentrumHub turned its dream into reality in 2021 by accelerating its travel-tech venture and on a mission to be the fastest and smartest travel API hub in the world. ZentrumHub offers pre-integrated hotel booking API to over 50 leading hotel content suppliers. About WIHP: World Independent Hotels Promotion (WIHP) is a leading hotel marketing agency drawing on more than 20 years of experience and tracking. Having built over 5000 hotel websites and tracked the most efficient ones. With high-end marketing campaigns, WIHP provides global marketing services to the hospitality industry. To learn more, visit wihphotels.com

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INDUSTRY OUTLOOK

Travelers Want High-Tech, Low-Touch Hotel Stays Shows New Oracle Survey

Oracle | June 02, 2022

A new study by Oracle Hospitality and Skift shows that 95% of people plan to travel in the next six months – with 29% taking an epic 'revenge travel' trip – however, many want to eliminate the 'touch' from the high touch industry they once knew. Nearly three-quarters (73%) of travelers want to use their mobile device to manage their hotel experience, including checking in and out, paying, ordering food, and more. This is good news for hoteliers looking to tech to manage through the staffing shortage without hurting guest engagement and service. Over the next few years, travelers are also looking to personalize their journey even more by picking their exact room and floor and paying for only the amenities they want – and even wanting to pre-screen properties in the metaverse (68%). Moreover, 74% are interested in hotels using AI to better tailor services and offers, such as room pricing or food suggestions and discounts. 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HOSPITALITY TRENDS

Select Registry Distinguished Inns of North America Celebrates 50 Years of Excellence in Travel

select registry | March 03, 2022

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TRAVEL TECHNOLOGY,AIRLINES AND AIRPORTS

Cirium Moves Towards Becoming the Standard for Airline CO2 Emissions Reporting

Cirium | June 21, 2022

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Spotlight

Irregular operations can have a significant impact on airline costs, particularly direct costs. Irregular operations can also cause serious damage to an airline’s image and reputation, especially when amplified through social media, and the cost of negative passenger sentiment is not duly considered. Major carriers have already spent millions on sophisticated systems to automate their responses to delays and cancellations, but what else can be done?

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