Ctrip and WWF China Team up to Boost Eco-Tourism
GlobeNewswire | May 20, 2019
Ctrip (Nasdaq: CTRP), the largest online travel agency in Asia, and the World Wide Fund for Nature China WWF China）signed a Memorandum of Understanding (MoU) in Shanghai on 16 May 2019 to begin a strategic partnership. As a follow-up to the MoU, on the same day, the two parties announced a sustainable eco-tourism initiative with over 10 other partners, with the first project entitled “Exploring Fantastic Creatures” to be launched soon.Ctrip and WWF China aim to enhance public awareness of biodiversity and transform travel products into environmental-friendly ones. About one million species of animals and plants are currently threatened with extinction, with many projected to become extinct within the next few decades.