EBG, one of the rapidly growing e-commerce solutions providers in the U.S. specializing in entertainment and travel, is acquiring Undercover Tourist, a privately held successful B2C online travel marketplace in the country. It specializes in theme parks and attractions.
“With the addition of the Undercover Tourist platform to the EBG portfolio, we are gaining a strong consumer brand with a loyal customer following along with a robust knowledge base of engaging content for theme park vacations. We look forward to collaborating with the Undercover Tourist team to expand the platform and to help our supplier partners increase their reach,”
-EBG CEO and Founder Brett Reizen.
We are excited for Undercover Tourist to take this big leap, which is poised for growth and national product expansion and support as part of EBG’s network. I’m so proud of what the team has built over the years and the future offers amazing opportunities fueled by EBG's insight and guidance, explained Undercover Tourist CEO and Founder Ian Ford.
The acquisition complements EBG's current offerings and will broaden EBG's portfolio to serve the B2C market while also providing timely and engaging content such as trip planning advice, travel tips, and more. The Undercover Tourist brand and platform will remain a separate business unit, with product offerings expanding nationally.
EBG powers a diverse portfolio of technology solutions and operates a network of employer and membership-based platforms that reach a captive audience, providing leading brands with new distribution channels. The EBG network reaches over 100 million users through participating companies and closed-loop affinity and membership groups.
Undercover Tourist, a travel website and theme park expert founded in 2000, has sold over 25 million theme park admission tickets to popular destinations and attractions such as Walt Disney World, Disneyland, Universal Orlando Resort, Universal Studios Hollywood, SeaWorld Parks, LEGOLAND Parks, and others. Along with saving time and money on attraction tickets, hotels, and car rentals, Undercover Tourist provides free vacation planning tools such as crowd calendars, park planning apps, and more.