Eola, Powering Experience Providers, Generates $2.8 Million in Investment

Eola, the operating system for experience providers, has raised $2.8 million in a fundraising round led by Pentech Ventures, with support from Techstars and other travel and technology business leaders.

Eola delivers cutting-edge operations technology to experience providers in the UK and around the world. Eola provides them with the tools they need to run their entire business, from hiking tours in Scotland to watersports centers in Cornwall to hot air ballooning in New Zealand. The Eola system saves companies time and money by automating booking and payment procedures, making scheduling and resource management simple, and offering features such as memberships and rentals.

During 2020, Eola's revenue increased five times when their client base tripled. During last year's changing conditions, the importance of automated processes, online accessibility, and real-time adaptability became much more evident. Using Eola's proprietary technology, their average partner more than doubled online bookings in 2020 over the previous year. Eola now anticipates much stronger success in 2021, as people are ready to get back outdoors. The new funding will be used to expand the company's technology, team, and commercial footprint.

Eola CEO Callum Hemsley: "  We are pleased to have this group of investors on board for the next step of our expansion. The performance we've had so far is a testament to our team's and customers' tremendous tenacity and resilience. 2020 was a challenging year but seeing how everyone handled it was so inspirational. I'm grateful to be on this path with them all. Now, we're looking forward to assisting more established businesses in growing alongside us.

Sandy McKinnon, Pentech Ventures partner: " The Eola team has created a fantastic operating system for running experience-based businesses. It is impressive that a business will expand during a lockdown in this market, and it speaks to the value they deliver to their clients. We are excited to help them and assist them in expanding even more."

Eamonn Carey, Managing Director of Techstars London: "Building products that people want is the most successful way to build a scalable, category-defining business. That is just what Callum, Dan, and the rest of the Eola team have done. I'm consistently impressed by the reviews and referrals they get from their clients, as well as the positive effect Eola has on their businesses. I know it's happening, and I can't wait to see those clients, as well as millions of others, benefiting from Eola's operating system."