Anatomie | January 06, 2022
Anatomie, the European-made luxury travel athleisurewear brand, has continued to reach new heights amid a challenging retail landscape that has seen more downs than ups. The company revealed its continued growth was a result of several instrumental programs and strategies, including supply chain security, strategic manufacturing, and a focus on omni-channel distribution.
Founded in 2006 by business partners and husband and wife duo Kate and Shawn Boyer, Anatomie is a luxury athleisurewear company designed for the modern traveler. Anatomie initially launched to market with high-quality athleisurewear staples, and has since evolved into a luxury lifestyle brand with functional designs for men and women. The brand continues to innovate the athleisurewear market thanks to its strong leadership team, where Kate serves as CEO, Shawn as Creative Director, and Tom Dietrich as President and Chief Operating Officer, an apparel industry veteran who joined the company in 2017. Anatomie experienced many successes throughout 2021 and reported 70% year-over-year growth with projections to reach a $30M revenue by 2022. The brand continued to increase its offerings and expand into new categories, launching its first-ever men's capsule in 2021 to meet consumer demand and trademarking "proleisure," a term that refers to its durable essentials build to last.
As a result of its continued growth, Anatomie started its official board in 2017, which has taken on new members and executive hires whose vast knowledge and experience will further cement the company as a leader within luxury fashion, including Tom Dietrich, Chairman of the Board and COO of Anatomie, Sandra Kim-Suk, Chief Financial Officer at Engine No. 1, and J. David Scheiner, a former Macy's and Perry Ellis executive. Anatomie has cultivated a team of high-powered customers-turned-investors and established female entrepreneurs, including Jill Granoff, former CEO of Vince and Kenneth Cole, and Sheila Johnson, Co-Founder of Black Entertainment Network. Anatomie plans to spend a significant portion of their marketing dollars on affiliate programs, direct mail and direct to consumer social media campaigns in 2022 to continue its impressive expansion.
"When we started this company over 15 years ago, we wanted to create a brand that was synonymous with timeless luxury, quality and craftsmanship,The fastest growing sectors of the women's fashion industry are travel and activewear, and Anatomie is perfectly positioned to intersect both. We're thrilled to have delivered on our promise continued growing Anatomie's offerings during a pivotal year for the retail landscape."
-Kate Boyer, Co-Founder and CEO of Anatomie
With their aggressive marketing plans, Anatomie is poised to have another record-breaking year for 2022 with continued retail experiences, regional pop-up stores, hotel and resort specialty shops, and more. During a time where many consumers are in need of high-quality essentials, Anatomie continues to pioneer athleisurewear trends and remain at the forefront of innovation to create the ultimate wardrobe for the modern man and woman on the go.
For more information about Anatomie, visit anatomie.com and follow @Anatomiestyle on Facebook, Instagram and Twitter.
Founded in 2006 by wife and husband duo, Kate and Shawn Boyer, Anatomie is a European-made luxury travel leisurewear brand that combines high functionality with the finest materials, centered on a contemporary style, innovative features and unique designs for the modern adventurer. With extensive fashion and sportswear experience, Kate and Shawn originally created Anatomie for the athleisure market, but evolved over the years to meet the unique and demanding needs of the luxury traveler with functional fashion that can be worn anytime and anywhere, offering a whole new world of comfort & style.
DESTINATION AND TOURISM
Odigoo Travel | April 12, 2022
Odigoo Travel announced the launching of its brand new environmentally conscious website OdigooTravel.com. Odigoo Travel is a company focused on offering extraordinary experiences and authentic human encounters to their customers, as well as activities that reconnect them with nature while traveling.
Odigo means "guide" in Greek, and that's what Odigoo Travel ultimately is for their customers, a guiding light that helps conscious travelers to find a new way to travel the world.
When Odigoo was conceived as a brand, its founders thought immediately about achieving sustainability. They strongly believe that brands should be focused on giving back more than they took from society. In the travel industry, sustainability must be a core value since the most important assets are those provided by nature.
"Odigoo is the wish to take care of our destinations and the customers who trust us; having top quality service providers and business partners who also share our values; and working with local communities to support and enhance their development," says Our team of travel enthusiasts have decided to embark on the ambitious project of showing our customers another dimension of your favorite travel destinations, rediscovering them in a different way, a greener way!"
-Florence Sutra, CEO at Odigoo Travel
Odigoo Travel helps travelers to:
Discover the adventure inside them by taking them to breathtaking places with exciting activities.
Reconnect with nature, highlighting the extraordinary biodiversity of our destinations.
Get closer to a variety of animal species in the wild, with enriching activities such as birdwatching and whale watching.
Get closer to the local culture, promoting a more conscious tourism.
Find the best information, advice and products to make the most of their traveling time.
Odigoo Travel started operations in 2021, offering a greener way of traveling to all its customers. For more information, visit OdigooTravel.com.
About Odigoo Travel
Odigoo Travel is a team of international tourism professionals based in Cancun, Mexico. Odigoo Travel has built a network of travel services that allows it to offer a new, environmentally conscious way of traveling. Odigoo Travel offers its services in English, Spanish, and French to all its customers from day one.
LNER | February 14, 2022
London North Eastern Railway (LNER) is proud to announce the launch of its new international website, making travel simpler and smarter for overseas customers.
The new website coincides with the removal of pre-departure testing and quarantine rules for vaccinated people arriving in England or Scotland from 11 February 2022.
In a move that expands LNER’s global market, customers in 10 countries, including China, Japan, Spain, South Korea and Italy, are among the first to benefit when booking directly online.
LNER’s new search and booking engine offers international customers in those countries an option to purchase train tickets using their language and currency. The LNER.co.uk website will automatically detect those customers who are searching outside of the UK and will redirect them to the customised site to improve their online booking experience. The website launch comes as LNER reintroduces its full timetable, excluding pre-planned engineering works, meaning customers can discover destinations across the full 956-miles of East Coast route.
LNER has been working with travel tech company and rail retailer, Omio, to develop the site, which has the capability to operate in up to 20 languages and 26 currencies, including Euros, Korean Won and Japanese Yen or by using a payment method recognised in the home country.
“Our mission is to transform rail travel, inspiring more people to explore the beauty of England and Scotland with our world-class Azuma trains. The launch of our international website means we are offering our customers the best possible experience throughout their journey from the moment they look to make a reservation, to their journey onboard to the time they arrive at their destination."
-David Horne, Managing Director at LNER
We are continuing to see strong demand for customers travelling with LNER for leisure, which is contributing to a strong recovery from the pandemic. Our new international website will now make it easier for even more visitors from overseas to travel with LNER and explore our fantastic destinations.
Data from the Office for National Statistics show there were 40.9 million visits to the UK in 2019, with overseas visitors spending £28.4 billion, when almost a quarter travelled by rail during their stay.
Many of the top tourist destinations feature on LNER’s East Coast route, including London, Edinburgh, Leeds, York, Newcastle and Inverness. The LNER route is also home to some of the most spectacular scenery in the country, from the Scottish Highlands to the Northumberland coastline and the many towns and cities along the way.
Figures from the Office of Rail and Road further showed that LNER customer numbers in July to September 2021 recovered to 89.6 per cent of pre-pandemic levels, nearly 20 percentage points higher than any other operator, with LNER working hard to build on that success.
Sally Balcombe, Chief Executive at VisitBritain said: This new initiative will help to boost future bookings by making it much easier for international visitors to plan their trips. Removing barriers to travel also promotes a message of welcome and will encourage visitors to explore more, travel further and stay longer, helping to drive tourism across more of the country, boosting local economies.
VisitScotland is also welcoming the move. Data from 2019, pre-pandemic, shows there were 3.4 million overnight international trips to Scotland, of which around a third came from Europe, with a £2.5bn spend from overnight international trips of which 36 per cent was from Europe.
“We welcome the launch of LNER’s new international website to make it easier for visitors to book and travel by rail. Train travel is a central part of creating a sustainable tourism destination in Scotland and we support any moves which will encourage its use, while helping to boost Scottish tourism as it recovers from the impact of COVID-19.”
-Malcolm Roughead, Chief Executive of VisitScotland
LNER is welcoming even more customers back to rail in many ways. ‘Seat Sure’ enables customers to travel reassured they have the comfort of a seat for the duration of their journey. Once onboard, they’ll enjoy the very best in LNER hospitality and customer service, with a wide range of food and drink, sourced locally along the route, served to their seat in both First Class and Standard.
For visitors and customers looking for inspiration to make eco-friendly choices, LNER has launched a ‘Green Guide’ showcasing the best places to stay, eat and drink during trips to London, Newcastle or Edinburgh. https://www.lner.co.uk/our-destinations/travel-inspiration/green-guides/
LNER’s new Azuma fleet is delivering significant environmental benefits with trains running using overhead electric wires along the majority of the East Coast route, delivering the greenest form of motorised public transport.
To ensure customers can travel with confidence, enhanced levels of cleaning continue to be carried out at LNER managed stations and onboard trains.
London North Eastern Railway (LNER) is on a mission to transform rail travel for the customers and communities we serve. Our new modern Azuma fleet of trains will continue the LNER tradition of setting new, higher standards in comfort, reliability and customer experience. LNER calls at more than 50 stations along the East Coast route, totalling 956 miles including major towns and cities between London, the East Midlands, Yorkshire, North East of England and Scotland.
UATP | April 22, 2022
UATP and Mystifly announced a strategic partnership in which UATP will be integrated into MystiPay, an airline payment solution from Mystifly. The partnership focuses on reducing the cost of acceptance for travel payments.
"We recognize that the airline distribution and payments landscape is complex, Through MystiPay, and with UATP as the scheme, we want to offer a profitable and secure payment solution that unlocks new revenue streams and better rebates, while lowering the cost of acceptance. We take great pride in partnering with UATP as both businesses share a common vision to provide a better payment opportunity for all. We look forward to maximizing the value of this partnership."
-Rajeev Kumar, CEO and MD, Mystifly
Today, Mystifly is one of the largest global B2B airfare aggregators backed by its strong travel technology vision. Mystifly offers search and retailing, order management, revenue and channel management, ancillary sales, multi-currency payment wallet ,
"Mystify continues to grow as a travel tech leader. Becoming an Issuer will enhance supplier relations and increase spending power. Mystifly will help save the industry money by utilizing UATP in its supplier relationships."
-UATP President and CEO Ralph Kaiser
For more information, visit UATP.com or Mystifly.com.
UATP is a global payment solution owned and operated by the world's airlines and accepted by thousands of merchants for air, rail and travel agency payments. UATP connects airlines to Alternative Forms of Payment which can expand reach and generate incremental sales globally. UATP offers easy-to-use data tools, DataStream℠ and DataMine℠, which provide comprehensive account details to Issuers and Corporate Subscribers for accurate travel management.
Accepted as a form of payment for corporate business travel worldwide by airlines, travel agencies and Amtrak®; UATP accounts are issued by: Aeromexico; Air Canada (TSE: AC); Air China; Air New Zealand (ANZFF.PK); Air Niugini; Air Serbia; American Airlines (NASDAQ: AAL); APG Airlines; Austrian Airlines; BCD Travel; China Eastern Airlines (NYSE: CEA); Delta Air Lines (NYSE: DAL); EL AL Israel Airlines; Etihad Airways; Fareportal; Frontier Airlines; GOL Linhas aereas inteligentes S.A. (NYSE: GOL and Bovespa: GOLL4); Hahn Air; Hight Point Travel; Japan Airlines (9201:JP); JetBlue Airways; Qantas Airways (QUBSF.PK); Shandong Airlines; Sichuan Airlines; Southwest Airlines; Sun Country Airlines; TUIfly GmbH; Turkish Airlines (ISE:THYAO); United Airlines (NYSE: UAL) and WestJet. AirPlus International issues the UATP-based Company Account for Lufthansa German Airlines.
Mystifly is a travel tech leader in airline retailing envisioned to bring a positive difference in the experience of the travelers and how air travel is sold. Mystifly is the new operating system for existing or new businesses to start or grow their travel business globally. Certified by IATA as a NDC Level 4 Aggregator, Mystifly offers NDC-aligned tech stacks for businesses of every size. Founded in 2009, Mystifly unifies distribution, fulfilment and payments on a single platform that allows search, ticket, ancillary sales, post-booking services and payment for over 700 airlines including 180 LCCs, NDC and Non-NDC Airlines. Mystifly's suite of products empowers over 3000 clients globally.