Global Search Marketing Agency, Directive, Announces Complete Rebranding

Directive Consulting | December 05, 2018

Directive, the leading B2B and enterprise search marketing agency, announced today the launch of their new branding to reflect their evolution into a global search marketing agency. Directive’s unique approach to search marketing has positioned the company as the agency of choice for leading B2B and enterprise companies since 2014 with a portfolio comprised of 90% in the B2B space. With their extensive rebranding efforts, the company continues to offer premier SEO, PPC, CRO, content marketing and paid social services that B2B and enterprises need to scale their business. Additionally, Directive continues to invest further in employee well-being, marketing technologies and superior support for clients. “Our rebranding does not impact our services, operations or our market, as we have been working with leaders in the B2B space for some time; however, our identity now reflects and matches that,” stated Hannah Mans, Directive’s director of marketing. “This milestone is the first of many as we work towards our vision to be the largest global B2B search agency by the end of 2020.” The rebranding includes a top-to-bottom redesign of the company’s website and logo to better resonate with current and potential clients.

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COMMERCIAL TRAVEL

Sabre SafePoint adds travel restriction tracking capability

Sabre | January 13, 2022

Sabre Corporation (NASDAQ: SABR), the leading software and technology provider that powers the global travel industry, announces the expansion of SafePoint, a travel risk management product, to include global travel restriction tracking. Whilst the solution is not limited to a singular event, it provides information regarding the spread of COVID 19 and new variants as well as destination entry restrictions imposed by countries including masks, vaccinations, health documentation and quarantine requirements. SafePoint monitors world events in near real-time, 24/7. It utilizes hundreds of data sources for events and restrictions that may impact travel arrangements and/or traveler safety. It helps Sabre's travel agencies and corporate customers make more informed decisions and enhance the safety of their travelers by alerting them to restrictions that may impact their itinerary. Travelers will then be able to use the information to take action at any stage of their trip. the COVID-19 pandemic, there have been signs of recovery in the travel industry. Sabre is committed to support this safe return of travel by providing our customers solutions that allow duty-of-care and traveler safety now and into the future. "As travel rebounds, we believe a duty-of-care and crisis alerting solution is imperative to any travel business, especially in a world where travel advisories can change rapidly. SafePoint is designed to keep travelers and corporate travel managers apprised of critical events in a fast-moving world, We are delighted to work with customers to provide them duty-of-care products to better service their travelers". -Saunvit Pandya, Senior Director of Product Management, Sabre In the current travel landscape, having instant access to travel restriction information is critical to making the right travel-related decisions. Sabre's SafePoint provides us timely information to help us better serve our customers. It is a trusted source of information from a trusted partner," said Anna McGurk, Operations Director, Norad Travel UK.While travel has been significantly impacted by About Sabre Corporation Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveler experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre's technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit www.sabre.com.

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TRAVEL TECHNOLOGY

Trasava Lets Travelers Book 5-Star Hotels at 2-Star Prices

Trasava | February 02, 2022

As travel returns and the demand for hotel rooms increases, Trasava introduces a new way of booking rooms that keeps prices low and hoteliers happy. Through a combination of superior technology and its unique approach to inventory, Trasava has managed to bridge the gap between business and leisure travel, making discounted travel rates—similar to those of corporate travel discounts—accessible to individual travelers. The problem in the hospitality industry is clear: nearly every OTA, online travel agency, pulls from the same inventory pool, causing prices across dozens of sites to be more or less the same. Trasava flips this model on its head, leveraging exclusive agreements with its suppliers to offer travel rates not available to the general public. This allows Trasava to get deep discounts on hotels of all types—from basic to luxury—all over the world. While other OTAs compete to sell unwanted last-minute rooms, Trasava offers lower prices from the outset, whether you're booking one day or one year in advance. Led by a passionate team of nomadic entrepreneurs, Trasava's founders are scratching their own itch by building a better booking platform. They offer over 1 million listings in 70+ countries, plus a 110% guarantee. If travelers can find a cheaper price elsewhere online available to the public, they will refund 110% of the difference. With its focus on making both hotels and travelers happy, Trasava has created a booking experience that's a win-win. Here are some of the savings travelers can expect from Trasava: $400 saved over a long weekend in a 4-star hotel in Manhattan in July $650 saved over a 5-day stay at a 5-star hotel in central Berlin in September $900 saved on a weeklong vacation at a 5-star resort in Cancún in February Travelers interested in learning more can try out Trasava for themselves at Trasava.com. AboutTrasava: Trasava is a new travel tech startup based in Scottsdale, Arizona. Launched in 2022, Trasava is making travel more affordable by bringing corporate hotel pricing to the masses.

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INDUSTRY OUTLOOK

WTTC launches new cyber resilience report for the global Travel & Tourism sector

The World Travel & Tourism Council | April 23, 2022

The World Travel & Tourism Council (WTTC) launched a major new report at its Global Summit in Manila today, to help the sector's stakeholders understand how cyber resilience is shaping the Travel & Tourism sector and plan for a safer and more robust future. The report, 'Codes to resilience,' in joint efforts with Microsoft, draws on comprehensive research and in-depth interviews with cyber security experts in leading Travel & Tourism organizations such as Mastercard, JTB, and Carnival Corporation, among others. The report shows that whilst the COVID-19 pandemic has propelled the world and the sector into a more digital future, with the opportunities provided by digitalization, new challenges have emerged, especially in cybercrime. The inaugural report focuses on three key areas considered critical for the sector: cyber resilience, key issues and six best practices based on the lessons learnt prior to and during the pandemic. The report goes on to show how digitalization has become a strong enabler of business within Travel & Tourism, and given the international nature of the sector, it looks at the role of legislation around individual data protection. According to the report, more than seven out of 10 (72%) SMEs in the UK, the U.S., and Europe, have fallen victim to at least one cyberattack, and with SMEs representing 80% of all Travel & Tourism businesses, mitigating cyber risk must remain a priority for the sector. "Technology and digitalization play a key role in making the whole travel experience more seamless, from booking a holiday, to checking in for a flight or embarking on a cruise. -Julia Simpson, WTTC President & CEO But the impact of cyberattacks carries enormous financial, reputational and regulatory risk. This critical report reveals four key issues to address in order to improve cyber protection and enhance resilience: securing identity data, securing business operations, understanding the impact of COVID-19 and managing global legislation. According to the report, certain actions can help businesses better prepare to repel an attack, while laying the foundation to support long-term cyber resilience. Educating and training all staff, expanding risk security beyond the physical workplace, employing a zero-trust approach to cyber security, and transparency, among others, have been recommended by industry experts as good practices. Cyber resilience is a crucial element to the future of Travel & Tourism, as cyber systems continue to facilitate and enhance activities between the sector's stakeholders. During a panel session at the tourism body's Global Summit event being held in Manila today, industry leaders heard that cybercrime has cost the global economy $1 trillion and could reach a staggering $90 trillion by 2030. According to the WTTC Economic Impact Report, in 2019, before the pandemic stopped travel in its tracks, the Travel & Tourism sector generated more than $9.6 trillion to the global economy. However, in 2020, the pandemic brought the sector to an almost complete standstill, causing a massive 50% drop, representing a severe loss of nearly $4.5 trillion. Digitization has played and will continue to play a pivotal role in Travel & Tourism's growth and recovery from COVID-19. It is therefore essential for the sector to integrate cyber security and cyber resilience to continue its recovery from the pandemic while supporting its growth in the future.

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TRAVEL TECHNOLOGY

Curator Hotel & Resort Collection and Optii Solutions Announce Partnership to Provide Unique Hotel Operations Technology to Independent Hotels

curator hotel & resort | March 09, 2022

Curator Hotel & Resort Collection (“Curator”) has selected Optii Solutions (“Optii”), a leading hotel management software for hotel operations and housekeeping teams, to offer its member hotels the technology to have complete visibility of their operations.Curator member hotels can now leverage Optii’s data-driven technology to streamline their housekeeping operations and provide a dynamic connection between front and back of house. It will furnish independent hotels with AI-powered technology to optimize labor and cleaning sequences, resulting in an estimated 25% increase in productivity. This increased productivity and optimization will also help independent hoteliers’ become more profitable. Optii Housekeeping centralizes operations for full visibility and improved team performance, managing room attendant routes and room status so that rooms can be turned around faster and more efficiently and eliminate ineffective manual communications. Optii’s tools are critical in the current challenging labor environment. “This partnership with Curator Hotels & Resorts and Optii Solutions is an exciting part of our continued expansion in the US to support hotels and provide access to technology that will provide the ultimate guest experience. Through this partnership, Curator independent hotels will access Optii’s Housekeeping solution to help hotels optimize labor and run their daily operations efficiently. We look forward to working closely with these hotels to help lift the independent hotel industry.” -Katherine Grass, CEO of Optii Solutions Curator selected Optii Solutions as a preferred partner due to the data-driven insights the platform can provide hoteliers. The insights lead to greater overall efficiency and productivity for hotel management teams, and provide guidance on where resources need to be allocated and how much time is being spent on tasks. “As independent hotels continue to adjust to and implement necessary operational changes in order to better service guests, Curator remains focused on adding preferred technologies that can have an immediate and meaningful impact on both operational efficiency and costs,Optii Solutions is a great example of a service provider well-positioned to unlock value for our hotel owners by providing faster and more efficient housekeeping operations and insights into the performance of their housekeeping teams. Over time, technology like this will allow our members to do more with less.” -Austin Segal, Vice President of Curator Hotel & Resort Collection. About Curator Hotel & Resort Collection Curator Hotel & Resort Collection is a distinct collection of hand-selected small brands and independent lifestyle hotels and resorts, founded by Pebblebrook Hotel Trust and a group of industry-leading hotel operators. Curator provides lifestyle hotels the platform to come together and tap into cost saving agreements, new products, services and technologies, and benchmarking reports while allowing their members the freedom to retain what makes their hotels unique. In addition to Pebblebrook, the founding members of Curator include Davidson Hospitality Group, Noble House Hotels & Resorts, Provenance, Sage Hospitality Group, Springboard Hospitality, and Viceroy Hotels & Resorts. For more information, visit www.curatorhotelsandresorts.com and follow us at @CuratorHotelCollection. About Optii Solutions Optii Solutions, headquartered in Austin, TX and with offices in London and Brisbane, is a hotel operations technology that optimizes labor, streamlines operations, and empowers teams across housekeeping, service delivery, internal communication, and preventative maintenance. Optii is an MCR portfolio company and is used by hotels and resorts around the world including La Cantera Resort & Spa (Benchmark), The Don Cesar (Host), Okada Manilla Resort & Casino, Le Meridien, Doma Hotels, IHG and more. For further information about Optii, please visit www.optiisolutions.com. About Pebblebrook Hotel Trust Pebblebrook Hotel Trust (NYSE: PEB) is a publicly traded real estate investment trust (“REIT”) and the largest owner of urban and resort lifestyle hotels and resorts in the United States. The Company owns 53 hotels and resorts, totaling approximately 13,200 guest rooms across 15 urban and resort markets. For more information, visit www.pebblebrookhotels.com and follow us at @PebblebrookPEB.

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Booking a hotel room for a business trip isn’t the same as booking a room for a business trip. There are so many things to consider: will your traveller need to check-in early so they can freshen up before a meeting? Will they need a workspace and WiFi? Will they need breakfast? What time will they need to check out

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