Google's playbook to become a Super App in travel
PhocusWire | December 02, 2019
Mid-November 2019, Google brought in 200 top ranked “Google local guides” from all over the world to its Connect Live 2019 conference in San Jose, California. The event went mostly unnoticed by the travel and retail industries, despite the fact that building this network of local experts is a cornerstone of Google Super App’s ambitions. If you think of Google Maps as an app helping you to move from A to B, think twice. The giant’s slow but unstoppable rise to travel and restaurant industry domination can not be explained without the more than one billion daily users of Google Maps.