Industry Outlook

Internova Travel Group to Launch a New Magazine OLTRE for Luxury Travel Advisors

Internova Travel Group to Launch a New Magazine OLTRE

One of the world's largest travel service providers, Internova Travel Group, recently announced plans to launch a new magazine OLTRE. The magazine is produced for 100,000 affluent customers of Global Travel Collection's luxury travel advisors. Global Travel Collectionpremium and luxury travel division, Global Travel Collection, is the world's most sophisticated group of travel agents and agencies.

Elaine Srnka, who used to work for Virtuoso and is now the Senior Vice President of Editorial at Internova, will oversee OLTRE. She is in charge of all Internova's business units and their brands' editorial strategies and content. Laura Sport, another Virtuoso employee, has been appointed Vice President of Publishing. Brad A. Johnson, Editorial Director, worked for Modern Luxury Media for ten years as the national travel editor, and Devin Duckworth, Design Director, came from Fodor's Travel.

Four issues of OLTRE will be published each year, each with a print run of 100,000 copies and an even larger digital audience. Each collectible volume will be printed on eco-certified, archival-quality paper that appears like a keepsake.

The first volume of OLTRE will be debuting this year's spring. Volume 1 will cover the globe from the North to the South poles, adding stops at Bangkok, Mykonos, California, and all points in between. Photo shoots in Italy, London, and other places add to the visual sophistication, and the editors' Look Book guides the most anticipated events in the fashion industry. In addition, every issue will have interviews with exciting travelers in the style of Marcel Proust, tips and insights from travel advisors, and articles about culture, style, and other luxury travel topics.

About Internova Travel Group

One of the largest travel services providers in the world, Internova Travel Group, is a collection of top brands that offer high-touch, personal travel expertise to both leisure and business clients. The company manages leisure, business, and franchise enterprises through the portfolio of different divisions. The travel group represents 100,000+ travel advisors in more than 6,000 company-owned and linked with 80+ countries located primarily in the US, Canada, and the UK.

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