LEADING EUROPEAN ANALYST FIRM OVUM NAMES MADISON LOGIC A “LEADER” IN THEIR REPORT ON ACCOUNT BASED MARKETING

Madison Logic | June 05, 2019

Madison Logic, the leading global account-based marketing (ABM) platform, today announced that Ovum, a market-leading data, research and consulting business headquartered in the U.K., named Madison Logic a “Leader” in the Ovum Market Radar: Account-Based Marketing report. Ovum recognized Madison Logic as one of the “only companies able to support the entire ABM lifecycle, combined with CRM, marketing automation and content management systems” — citing its ability to deliver integrated insights and support omnichannel engagement with full-funnel attribution. For years, leading companies have leveraged Madison Logic’s ActivateABM platform to measure ABM effectiveness, shorten sales cycles and accelerate growth. The Ovum report highlights Madison Logic’s ActivateABM as a “data gateway to enable the marketer to find opportunities for acquisition and further development using a wide variety of data sources provided in a unified manner.” Ovum commends Madison Logic’s blue-chip client roster, noting that the company serves some of the largest global technology and finance enterprises and has a presence in all regions of the world.

Spotlight

According to the National Travel and Tourism Office at the U.S. Department of Commerce, Mexico and Canada were by far the most popular destinations for U.S. resident travelers in 2017, the latest year on record. While 35.1 million U.S. residents visited Mexico in one year, 14.3 million made a trip to Canada. While around a quarter went to Mexico by plane, around a third chose that transport option for traveling to Canada.


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TRAVEL TECHNOLOGY

GO Airport Shuttle Rebrands as GOWithUs.com with NewWebsite, Services, and Locations

GO Airport Shuttle | March 23, 2022

GO Airport Shuttle has launched a new website, GOWithUs.com to announce its expansion into a comprehensive travel company providing services beyond airport transportation. The site features a new streamlined reservation system for faster, easier booking and discounts to tours and attractions in popular tourist cities.Leveraging its expertise in logistics and operations, GO now provides ground transportation to tourist sites, restaurants, and other entertainment destinations within its most popular service areas. Customers also will be able to purchase discounted tickets to attractions and tours in a number of cities directly on the site. "We've made it easier for travelers to find relevant information about our services and fares as well as tours and attractions in their destination cities, Our new technology allows us to offer our customers a seamless, intuitive user experience and one-stop shopping for multiple products and services." -John McCarthy, president, The GO Group. GO also is expanding its presence by partnering with other quality, professional providers to offer transportation options in new areas with a goal of serving more than 1500 locations worldwide. The GO Group LLC is one of the world's largest airport transportation providers, offering shared rides, private vehicles, charters, and tours; serving airports and cities in the United States, Canada, Mexico, the Caribbean, Australia, and Europe. Under GOWithUs.com, travelers can book ground transportation to and from both departure and destination airports, around town travel, tours, and attractions.

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INDUSTRY OUTLOOK

TRAVEL LEADERS CORPORATE ANTICIPATES STRONGER BUSINESS MARKET IN 2022

Travel Leaders Corporate | December 21, 2021

While the demand for business travel is growing, and should continue to recover in 2022, changes brought on by the pandemic will affect many aspects of trip planning, according to Travel Leaders Corporate's leadership team. Travel Leaders Corporate is an innovative business travel solutions firm with a focus on customized Travel Fulfillment, Meetings Management and Data & Analytics. Business travelers will face reduced airline schedules, fewer options for hotel rooms and higher prices. Border closures and lockdowns around the world will slow international travel. And there is still much uncertainty regarding the impact of the Omicron variant of COVID-19. "Traveling amid a constantly changing environment will continue to challenge even the most experienced road warriors,Travelers will place a premium on the expertise of seasoned travel consultants to help them plan, execute and navigate through each business trip. This is especially true for international travel, where regulations evolve on an almost dynamic basis." -Michael Boult, president of Travel Leaders Corporate. Despite those challenges, Boult said, "Getting business travelers back on the road is critical for both company health and economic prosperity." Here are some of the Travel Leaders Corporate insights for 2022: Consolidation is coming for travel management companies and travel suppliers. Many of the vulnerable players will fall prey to stronger players or potentially exit the marketplace entirely. Inflation caused by ongoing labor shortages will result in higher prices for airline tickets and hotel rooms. All suppliers will seek to recapture lost market share, revenue and profit as they look to a full recovery in 2023. With leisure travel returning at a faster pace, airlines are focusing on "fun and sun" markets, leading to fewer flights between predominantly business routes. And with real estate prices at record levels, some hotel owners may be tempted to convert their properties to condominiums. Senior-level travelers will make increasing use of VIP services. Corporations will move toward implementing employee vaccine mandates, speeding the process of returning workers to physical offices. This is a critical step for business travelers, whose success depends on being willing and able to visit colleagues, clients and potential clients. Stricter vaccine requirements are anticipated for non-remote workers, business travelers and office/facility visitors, as well as safety protocols for employees attending physical meetings and events. Travel requests and policy compliance will face increased scrutiny as companies continue to closely manage costs. To ensure maximum spend visibility and heightened employee duty of care, employees will no longer have the flexibility to book travel outside of their organization's preferred vendors. Sustainability and Diversity, Equity and Inclusion will be key drivers in travel policy and the selection of suppliers. Organizations must be prepared to measure their impact on society and the environment. Corporations are eager to return to live or hybrid events in 2022. More than three-quarters of event planners say that they will hold their next face-to-face event late in the first quarter of the year. Planners still strongly consider face-to-face meetings as vital. Many event sponsors say that their companies value in-person meetings more than before the pandemic. Many companies are moving to smaller regional events with less than 200 attendees. Planners have found a lack of availability of large meeting venues in the first two quarters of 2022, as many first-tier cities are already booked. Uneven rates of COVID cases, border closures, changes in the airline market and potential lockdowns will combine to limit the recovery of international travel in 2022. As we enter a third year of pandemic disruption, companies have begun to adapt and normalize their activities through virtual meetings and the use of local staff and partners. While international business travel will return, it is possible that some activity will be permanently eliminated. For more information or to take advantage of Travel Leaders Corporate's personalized service and cutting-edge corporate business travel solutions that provide a complete travel enrichment experience, email sales@tlcorporate.com or call 844.485.2677. About Travel Leaders Corporate Travel Leaders Corporate is an innovative business travel solutions firm with a focus on customized Travel Fulfillment, Meetings Management and Data & Analytics. Travel Leaders Corporate, founded in 2008, is born out of the digital age and shaped around the three technology trends impacting every industry: mobile, data, and the cloud. This enables Travel Leaders Corporate to offer a flexible suite of services customized to a client's needs. Travel Leaders Corporate is part of Internova Travel Group, which is the highest-ranking American corporate travel management company, according to Business Travel News. About Internova Travel Group Internova Travel Group is one of the largest travel services companies in the world with a collection of leading brands delivering high-touch, personal travel expertise to leisure and corporate clients. Internova manages leisure, business and franchise firms through a portfolio of distinctive divisions. Internova represents more than 62,000 travel advisors in over 6,000 company-owned and affiliated locations predominantly in the United States, Canada and the United Kingdom, with a presence in more than 80 countries.

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HOSPITALITY TRENDS

Marriott International Signs Agreement With Sunwing Travel Group to Debut Royalton Splash Riviera Cancun

Blue Diamond Resorts | May 23, 2022

With a dynamic and growing selection of all-inclusive experiences across the Caribbean and Latin America, Marriott International, Inc. announced the signing of Royalton Splash Riviera Cancun to join its growing all-inclusive portfolio. Expected to open in late 2022, Royalton Splash Riviera Cancun is owned and managed by Blue Diamond Resorts and will join the All-Inclusive by Marriott Bonvoy portfolio, which includes close to 30 immersive getaways in 8 locations across the Caribbean and Latin America. We are thrilled to continue working with Blue Diamond Resorts & Hotels to add another exciting all-inclusive resort to the All-Inclusive by Marriott Bonvoy portfolio, said Laurent de Kousemaeker, Chief Development Officer, Caribbean and Latin America, Marriott International. “The Autograph Collection Hotels brand champions individuality with each hotel being a product of passion, making this brand an exceptional fit for this significant project and the other 20 Blue Diamond Resorts that have joined the collection. Set to debut in late 2022, the 1,049-room Royalton Splash Riviera Cancun will bring an exciting new all-inclusive resort and waterpark to one of the world’s most vibrant vacation destinations. Additionally, the resort is expected to offer encapsulating experiences through its distinct personality including a theater, bowling alley, unique water attractions, and immersive culinary encounters at a dozen on-property restaurants and nine bars all amidst stunning views of the Caribbean Sea. “We are excited for Royalton Splash Riviera Cancun to join Marriott’s Autograph Collection brand, Today’s announcement reinforces Blue Diamond’s position as one of the fastest growing hotel chains in the Caribbean.” -Jordi Pelfort, President, Hotels and Resorts of Sunwing Travel Group Redefining and elevating the segment, All-Inclusive by Marriott Bonvoy brings together several of Marriott International’s iconic brands, unsurpassed operational expertise, and the over 164 million Marriott Bonvoy members, creating exciting new opportunities for guests. Marriott International entered the all-inclusive space in 2019 with the acquisition of Elegant Hotels’ seven hotels in Barbados. In 2021, the company announced a long-term agreement with Sunwing Travel Group’s hotel division, Blue Diamond Resorts, to add 20 hotels into the portfolio, moving Marriott International into the top 10 of global all-inclusive players. Current all-inclusive resort locations include Antigua, Barbados, Costa Rica, Dominican Republic, Grenada, Jamaica, Mexico, and St Lucia. Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 8,000 properties under 30 leading brands spanning 139 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy®, its highly-awarded travel program. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram. About All-Inclusive by Marriott Bonvoy Encompassing eight leading brands, All-Inclusive by Marriott Bonvoy is Marriott International’s all-inclusive platform, offering unparalleled amenities, diverse culinary options, and endless experiences for all ages, and tailored for each brand. The growing portfolio of close to 30 immersive getaways in spectacular destinations include The Westin Reserva Conchal, an All-Inclusive Golf Resort & Spa in Costa Rica and Royalton Antigua, An Autograph Collection All-Inclusive Resort & Casino. All-Inclusive by Marriott Bonvoy is proud to participate in Marriott Bonvoy, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments, and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com. About Autograph Collection® Hotels Autograph Collection Hotels advocates for the original, championing the individuality of each of its over 260 independent hotels located in the most desirable destinations across 44 countries and territories. Each hotel is a product of passion, inspired by a clear vision, soul, and story that makes it individual and special: Exactly Like Nothing Else. Hand-selected for their inherent craft and distinct perspectives on design and hospitality, Autograph Collection properties offer rich immersive moments that leave a lasting imprint. For more information, please visit www.autographhotels.com, and explore on social via Instagram, Twitter, and Facebook to be inspired by immersive moments that are #ExactlyLikeNothingElse. Autograph Collection is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com. About Blue Diamond Resorts Since its inception in 2011, Blue Diamond Resorts has curated an impressive portfolio encompassing 45 properties, exceeding 15,000 rooms in ten countries. Taking a proactive approach to differentiating brands under each market’s demands, the resort management company caters to a range of budgets and interests from adult-only elegant getaways to fun-filled family vacations. Award-winning, All-In Luxury® Royalton Luxury Resorts offers signature amenities including All-In Connectivity™, modern Sports Event Guarantee™ and in-suite wellness elements. Royalton Luxury Resorts’ adults-only sub-brands include Hideaway at Royalton, an adults-only experience with exclusive dining and preferred accommodations, plus the stylish lifestyle resorts where you can Party Your Way, Royalton CHIC, located in the Caribbean’s best beachfront locales. In Jamaica, Grand Lido Negril provides those over 21 with an upscale and luxurious naturist vacation along with a secluded shore for the utmost privacy. Memories Resorts & Spa offers a vacation designed to impress the entire family, while Starfish Resorts provides amazing value for customers in convenient locations. Planet Hollywood Hotels and Resorts invites guests to Vacation Like A Star™ with an engaging and interactive experience, plus famous pop culture items from iconic movies, music and sports. Mystique by Royalton, a boutique-style resort collection, offers personalized vacations in strikingly beautiful locals full of endless adventures. To learn more about Blue Diamond Resorts, please visit www.bluediamondresorts.com

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COMMERCIAL TRAVEL

Levarté Travel Celebrates First Anniversary with Industry Awards

Levarté Travel, | March 04, 2022

DFW-based host agency, Levarté Travel, celebrated its first anniversary with major achievements. Despite the challenging era of its founding, Levarté was recently awarded Elite Sapphire Status with ALG Vacations, and Delta Diamond Medallion Status with Delta Vacations. These significant milestones are just the beginning for the new agency. "Levarté is the product of 40-plus years of industry expertise—we live and breathe travel, like our members, Our mission, lifting professionals up through a career in travel, powers us to think bigger. That starts with expanding our sponsorships, building up our extensive training programs, and providing more tools for our members of every level to succeed in their business." -founder and CEO, Lori Speers. In addition to the award statuses earlier this year, Levarté has been recognized as a Premier Agency Member by the Cruise Lines International Association (CLIA), making it one of only 30 host agencies out of 8,000 in North America to earn this distinction. With this membership, Levarté can offer exclusive benefits to its travel advisors, including customized training, access to member-only events, and reduced pricing on CLIA's Individual Agent Membership. Levarté specializes in training both new advisors and supporting experienced travel business owners with higher education certifications, competitive membership benefits, and a community of passionate travel professionals. With three levels of memberships to choose from, Levarté travel advisors have a robust set of tools to help them start or continue their career. Looking ahead to 2022, Levarté will focus on building its personalized business support for members, and offering additional marketing tools and training certifications to help members grow their travel advisor brands. I'm so proud of our members' success and their dedication to making dreams come true for clients," said Speers. "I wake up every day excited about where we're headed. Levarté Travel helps individuals who dream of turning their passion for travel into a successful career. Learn more and join Levarté Travel by visiting www.levartetravel.com. About Levarté Travel Levarté Travel provides resources for travel enthusiasts to turn their passion into a thriving business. Led by travel industry veteran and CEO, Lori Speers, Levarté Travel enables independent advisors to achieve financial freedom, explore the world through fun and unique experiences, and create unforgettable memories for clients.

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Spotlight

According to the National Travel and Tourism Office at the U.S. Department of Commerce, Mexico and Canada were by far the most popular destinations for U.S. resident travelers in 2017, the latest year on record. While 35.1 million U.S. residents visited Mexico in one year, 14.3 million made a trip to Canada. While around a quarter went to Mexico by plane, around a third chose that transport option for traveling to Canada.

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