388 Venture | May 27, 2022
Following extensive renovations, three storied boutique properties located in downtown Lenox are reopening together as part of The Lenox Collection, a newly reimagined family of inns connected by their deep historical roots in the town and elevated contextual design. As part of the reopening is Ophelia's, a 66-seat restaurant and bar offering farm-to-table comfort food in an intimate indoor-outdoor setting, with locally sourced ingredients and curated cocktail list. New York-based firm 388 Ventures acquired the properties in 2021 and brought on independent hotel management company, Life House, to lead design and branding, as well as oversee all hotel and F&B operations leveraging their tech-enabled management platform.
At the heart of the collection is the Whitlock - formally The Church Street Inn - built in 1771 by John Whitlock, a local farmer who turned his two-room farmhouse into an inn for stagecoach travelers. The property now takes cues from its natural surroundings with a rustic and warm feel reminiscent of its farmhouse origins. The Whitlock’s bar and restaurant, Ophelia’s, pays homage to the ingredients and labors of the hotel’s namesake. With locally-inspired farm-to-table cuisine with dishes featuring herbs & garnishes from local purveyors, Ophelia’s is already becoming a favorite among locals, guests, and downtown passerbys.
Located in the historic center of town is The Constance - formally the Rookwood Inn - which was built in 1825 as The Williams Tavern. In the 1880s it was purchased by Frederick Constance Peters, a businessman from England, who turned the property into ancillary lodging for owners of Lenox’s famed Gilded Age estates. The inn has been completely reimagined with an extensive renovation to restore and enhance the elegant charm and whimsical character of the storied property with the benefit of modern guest amenities.
On the north side of town is The Dewey - formally the Birchwood Inn - which was originally built by Israel Dewey, a founding member of Lenox’s Continental Congress Committee when the town was incorporated in 1767. Over the years, the site has taken on many lives, owned by various influential figures in the Berkshires. Today, the newly-reappointed inn carries on its rich tradition of hospitality with elevated guest room interiors and stately common areas.
About Life House
Life House is a vertically integrated hotel software & operations platform focused on increasing profitability and reliability for independent hoteliers. Life House was founded in 2017 as one of the only vertically integrated asset-light hotel companies backed by institutional venture and private equity investors. The company is ambitiously investing in operational systems to make it far more profitable, predictable, and seamless for owners while making the guest experience more reliable for travelers. Today the company has nearly 60 hotels in its portfolio across North America. For more information visit www.life-house.com.
About 388 Ventures
388 Ventures is a real estate investment firm focused on regional leisure destinations across the United States, with an emphasis on hospitality assets with differentiated market positioning. 388 Ventures invests primarily in lifestyle boutique product in the upper-upscale and luxury segment, with in-house development capabilities to take on transformative renovations. www.388ventures.com.
TRZMO | June 28, 2022
TRZMO has launched version 2.0 of its travel super-app at Phocuswright Europe 2022, the leading global travel conference. A highlight of the new version of the TRZMO app is the new 'Moments' feature which allows users to capture images with GPS data and share memories in their travel diary within the app. These Moments can be shared in the future on the TRZMO app and other social platforms.The app is free on Apple App store and Google Play store for a limited time to celebrate the exciting new 'Moments' feature. Moments helps to capture images of destinations and experiences to include in the TRZMO trip timeline. For each trip, users can add 'Moments' to look back on or share amazing discoveries made on a trip – from a hidden gem of a restaurant to a little known beach or a local shop that doesn't have a website, but deserves to be shared. The 'Moments' feature is also valuable for business travelers to record business expenses.
This new feature makes the TRZMO app more engaging, and makes travel more interactive amongst people along for the trip, or looking for travel inspiration, recommendations or ideas of what to do, eat or experience.
'Moments' on TRZMO allow a traveler to record treasured experiences with a personal note or reflection right in the app which places it thoughtfully in the context of a trip, rather than just having photos lost in the shuffle of a smartphone album.
"Since the launch of our strategic advisory board and funding of $1.2 million in Q1 2022, TRZMO has been committed to evolving our free flagship app into a true travel super-app. It replaces multiple apps with one dashboard to manage flight updates, gate changes, ground transport, loyalty programs and a myriad of travel logistics from duty-free shopping to dining, weather and time-zones coupled with AI-driven, real-time recommendations and special offers. The new Moments feature is a game-changer, making the app more personalized, inspiring and engaging,"
-Myank Jain, Founder and CEO of TRZMO.AI
Advisory Board members include Josh Wiess, an angel investor focusing on early stage tech start-ups and Conor O'Mahoney, a proven travel industry entrepreneur and innovator, and a member of Hub Angel Investment Group.
TRZMO is a consumer travel super app with robust functionality. At the Phocuswright Europe 2022 conference, the company is focused on growth, adoption and mutually-beneficial partnerships.
TRZMO is the ultimate travel super-app, available free for a limited time on the Apple App Store and Google Play Store. It presents flight itineraries, ground transportation recommendations and logistics, local weather, time, currency, and duty-free shopping recommendations on your route in one dashboard. TRZMO automatically pulls flight itineraries from your calendar, facilitating trip management without data entry like first-generation apps, and notifying you of real-time flight changes. It displays the best duty-free prices and offers along your route to be sure you get what you want at the best place, time and price with one search. TRZMO also manages loyalty cards so you can earn points, maximize value, and spend time enjoying travel instead of navigating a myriad of single-function apps. TRZMO also captures moments from travels, to save in your journey's timeline in the app or share on other platforms. Follow TRZMO on LinkedIn, Instagram and Facebook.
arrivia | June 16, 2022
American consumers are ready for travel, ready to redeem and ready to earn travel rewards, according to a new survey report released this week by arrivia, a leading travel loyalty and booking technology platform that serves consumer-facing companies worldwide. The report, Where travel meets loyalty, reveals that U.S. consumers are looking for value when it comes to travel and that travel rewards have the potential to deliver that value. The report also shows a significant gap between what customers expect from their rewards and what loyalty providers offer.
Between December 2021 and January 2022, arrivia surveyed 2,150 American consumers and 204 industry decision-makers about the role of travel rewards in the post-pandemic travel resurgence. Almost 50% of the consumer respondents said the ability to earn points on travel is important. In comparison, 42% have redeemed points to lower the cost of their trip and one-third expected to use their loyalty points to cover the entire cost of their journey.
These findings suggest that loyalty programs that enable members to earn and redeem travel rewards can leverage the recent surge in travel demand to capture more of their members' spend, incentivize new sign-ups and better engage with existing members.
Travel rewards are key but are often lacking.
While travel rewards programs can be effective loyalty engines, they often fall short of expectations. Both industry decision-makers and consumers agree as to why. Almost a quarter of travelers said their rewards don't seem valuable enough, while nearly a third are frustrated by the lack of redemption options, and roughly the same amount say it's difficult or complex to earn and redeem points.
Industry leaders recognize that their loyalty programs are lacking, with 27% admitting they fail to offer enough variety when it comes to travel options, and 28% report that they struggle to demonstrate the value of their rewards.
What's even more worrying for loyalty administrators is the number of respondents who say that none of their loyalty programs offer travel rewards (54%), compared to 65% of industry leaders who say these redemption options are available. This apparent disconnect means loyalty providers should emphasize marketing their travel rewards and better communicate their value.
"Loyalty providers that want to use their travel rewards program to help grow their business must give members what they want. As our survey results indicate, that means delivering the right rewards and offers to the right people at the right time, Expanding travel options, making it easier to redeem travel and providing a seamless booking experience backed by flexible technology are all important to increasing the real and perceived value of travel loyalty programs."
-Jeff Zotara, arrivia Chief Marketing Officer
Technological capability remains a barrier to closing the value gap for many loyalty program providers; 39% of loyalty programs don't allow members to book travel directly through their platform. Another 31% say booking conversion rates would improve if they could offer more exclusive discounts.
Other findings from the survey include:
63% of industry respondents plan on offering new travel rewards or benefits in 2022, including exclusive travel options, deeper discounts and experiences or activities.
30% say attracting new members to their loyalty programs is their biggest challenge
26% of travelers turn to their loyalty program platforms first when travel planning signaling that deals can influence decisions
59% of millennials say it's either extremely or very important to be able to redeem points or miles when planning a trip.
Focus on travel loyalty programs for financial services brands
Though the survey included respondents from different industries, including hospitality, travel and education, the report reveals that financial services companies have the most to gain by upping the value proposition of their travel rewards programs.
More than half of credit cardholders belong to a loyalty program that includes travel benefits, and roughly 80% belong to five or more loyalty programs. That means they are more likely to be familiar with various reward structures and more attuned to the relative value of rewards, while loyalty providers in this sector must stand out from the crowd to differentiate their programs from traditional types of travel rewards.
Offering travel rewards is a good first step; we know they resonate with cardholders and consumers, added Zotara. But if credit card companies and financial institutions want to become their customers' go-to for everyday purchases and capture more of their travel spend, they need to get to the next level by providing exceptional, exclusive discounts combined with streamlined redemption and whole-trip booking capabilities.
That's how brands can not only meet the expectations established by online travel providers but exceed them and become their customers' first thought when planning to travel.
The Where travel meets loyalty survey report can be downloaded here.
For more information about the survey or to speak with Jeff Zotara, Chief Marketing Officer at arrivia, please contact Sylvia Kindlain at email@example.com.
Arrivia is a travel technology company that provides travel loyalty, booking and marketing solutions to consumer-facing companies that want to deliver exceptional value to their customers, uncover new revenue streams and drive growth through exciting travel rewards and member benefits. The company's Travel Privileges platform opens up the world of travel for companies like American Express, USAA and Marriott Vacation Club by offering their customers more value through exclusive pricing and encouraging discovery with relevant and personalized options that inspire travel and consumer loyalty. To learn more about how arrivia helps companies drive growth, incentivize sales, boost affinity and reward high-value customers, visit www.arrivia.com.
xo & sxsw | March 08, 2022
Leading private aviation provider XO, announced its partnership with South by Southwest®(SXSW®), the world-renowned conference and festival. Taking place on March 11 through Sunday, March 20 in Austin, Texas, SXSW attracts transformational thinkers, innovators, and doers who can now access XO for all their private aviation needs, including crowdfunded flights in and out of Austin.
It's only fitting that XO's transformative platform, which leverages predictive analytics and crowdfunding technology, is available to those flying to SXSW, where so many innovations have been introduced.
Joining or initiating a crowdfunded flight to conferences and other innovative gatherings around the globe can create moments of collaboration among like-minded people. Through XO's digital platform, entrepreneurs traveling to the festival can crowdfund flights from their local cities by tapping into their network of fellow founders and leaders to purchase individual seats on a private jet. This revolutionary option allows the existing supply base of private aircraft to be used more efficiently, increasing availability and reducing clients' costs.
"We are proud to be a private aviation partner of SXSW, We are making traveling with your colleagues, your network, and other leaders you meet through our crowdfunded flights profoundly convenient and more affordable across a range of aircraft classes. Our technology-forward platform is aligned with the spirit and goals of SXSW, and we look forward to flying creators, technologists, and entrepreneurs to and from Austin this March and beyond."
-Lynn Fischer, Chief Marketing Officer at XO
The XO mobile app and website allow travelers to access guaranteed pricing across a range of aircraft and global routes, with the ability to search and book flights instantly, making private travel more accessible than ever before for leading companies and creators.
After being fully online last year, SXSW will deliver a hybrid experience with unparalleled discovery, learning, professional development, and networking with creators and leaders from around the world. The event features conference sessions, film festival screenings, music festival showcases, world-class exhibitions, competitions, awards ceremonies, and much more.
XO is committed to supporting and elevating creators to connect to drive business innovation, personal fulfillment, and the global economy.
For more information on XO and crowdfunded flights to and from Austin, please visit: https://flyxo.com/shared-charter/sxsw/
XO is part of Vista, the world's first private aviation ecosystem, integrating a unique portfolio of companies offering asset-light flying solutions to cover all key aspects of private aviation. With experience flying to 187 countries – representing 96% of the world – the Vista group of companies completes over 70,000 flights and serves over 150,000 passengers annually. Vista group owned and managed fleet of more than 200 aircraft is suited to diverse flight duration, trip, and passenger requirements, backed by the knowledge and expertise of an international team, delivering the best end-to-end service to any private aviation customer. In addition to the group-owned and managed fleet, the safety-vetted XO Alliance Network gives customers access to 2,100+ aircraft globally, covering the full spectrum of cabin classes.
Shared flights are XO Global LLC Public Charters as defined by 14 CFR 380 and are subject to XO's Public Charter Operator Participant Agreement. XO Global LLC is not a direct air carrier and does not operate any aircraft. All flights will be operated by properly licensed US or foreign air carriers. All services are subject to the terms and conditions available at flyxo.com/legal/. Fla. Seller of Travel Ref. No. ST42114.