MADISON LOGIC ANNOUNCES ORACLE ELOQUA INTEGRATION

Madison Logic | August 07, 2019

Madison Logic, the leading global account-based marketing (ABM) platform, today announced bi-directional integration with market-leading marketing automation platform Oracle Eloqua. This cutting-edge integration allows B2B marketers to combine best-in-class campaign management tools with Madison Logic’s global reach and advanced targeting. For years, leading companies have leveraged the Madison Logic platform to measure ABM effectiveness, shorten sales cycles, and accelerate growth. With this integration, Oracle Marketing Automation users can align messaging and targeting throughout their marketing funnel to push more qualified accounts to sales faster. This integration allows marketers to launch Madison Logic ABM Content Syndication and ABM Advertising programs triggered by Oracle Eloqua campaigns and audience targeting criteria. It also gives Oracle Eloqua customers access to the ML Data Cloud to leverage Madison Logic engagement data in their nurturing strategies. “With Oracle Eloqua’s consistent growth among our client set, as well as our long-term relationship together, we knew our customers could see immediate benefits with this integration,” said Tom O’Regan, Madison Logic CEO. “Companies leveraging integrations with marketing automation for Journey Acceleration see a 300% lift in their marketing programs and now those benefits are extended to customers of the Oracle platform.”

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CRUISE

Consumers Optimistic About Cruise Travel in 2022

arrivia | March 01, 2022

Consumers are optimistic about their 2022 cruise travel plans. That's the overall sentiment from a recent survey conducted by arrivia, a leading travel loyalty and cruise booking technology platform that works with consumer-facing companies worldwide. The company surveyed 1,453 Americans between November 3, 2021, and January 10, 2022, all of whom are members of a travel club or travel benefits program, about their attitudes and preferences around cruise travel. Initial responses were collected just a few weeks before the emergence of the COVID-19 Omicron variant, with responses also being recorded into January 2022 as it became the dominant strain worldwide. The Ready to Board consumer cruise survey revealed that more than 80% of respondents have booked a cruise in the next two years or are planning or considering a cruise vacation. Of those consumers who have already booked a cruise, 37% aimed to travel in the spring, 22% in the summer and 31% in the fall. While there was a slight shift in the data based on when the survey responses were recorded relative to the spread of Omicron, the number of respondents who had already booked or were actively planning a cruise consistent outweighed those who "might" book one or aren't considering booking by nearly 2 to 1. Consumers, however, were very clear that they support cruise lines' efforts to make travel as safe as possible. Over 50% of respondents said they would want to see universal masking and vaccination on board and social distancing on cruise activities to feel comfortable cruising again. Value is still a major factor in decision-making Despite the pent-up travel demand accumulated over the past two years, 46% of consumers consider value for money the most important factor when booking a cruise — more than the double itineraries/destinations and COVID/safety protocols combined. Better pricing and deals were also the second top reason (tied with travel restrictions) that travelers haven't booked a cruise in the past twelve months. The focus on value is illustrated by the sizeable percentage (18%) of respondents using loyalty or travel rewards points to defray some or all of the cost of a cruise. "Points play an important role as travelers plan their journeys,Companies with loyalty or rewards programs should consider expanding their capabilities to include more of the travel booking and benefits options that consumers increasingly want, such as cruise travel." -Jeff Zotara, arrivia Chief Marketing Officer. Other findings from the survey: Sixty-six percent of consumers are choosing luxury cruise travel over mega cruises or niche river cruises. Travelers are choosing historically popular destinations with the desire for luxury cruise experiences. Almost half of the respondents who had booked or were planning to book a cruise had their eye on the Caribbean, with 17% zeroing in on the Bahamas as their next stop. And they're not just testing the waters with three-day excursions; 54% said they were considering a six-to-nine-day cruise, while 11% said that ten days or more is the perfect trip length. "It's no doubt that Omicron impacted some of the booking activity in the short-term," Zotara added. "But with the investment cruise lines have made in ensuring travelers' safety and in the new ships that promise to deliver even better experiences, more consumers will be setting sail over the next two years. We're excited to see the demand increasing and consumers' enthusiasm for cruise travel." The consumer cruise survey, Ready to Board, is available for download here. For more information about the survey or to speak with Jeff Zotara, Chief Marketing Officer of arrivia, please contact Vanessa Horwell at vhorwell@thinkinkpr.com. About arrivia Arrivia is a travel technology company that provides travel loyalty, booking and marketing solutions to consumer-facing companies that want to deliver exceptional value to their customers, uncover new revenue streams and drive growth through exciting travel rewards and member benefits. The company's Travel Privileges platform opens up the world of travel for companies like American Express, USAA and Marriott Vacations Worldwide by offering their customers more value through exclusive pricing and encouraging discovery with relevant and personalized options that inspire travel and consumer loyalty. To learn more about how arrivia helps companies drive growth, incentivize sales, boost affinity and reward high-value customers, visit www.arrivia.com.

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COMMERCIAL TRAVEL

Fareportal Shares Holiday Season Good Works to Encourage Giving

Fareportal | December 24, 2021

2021 is coming to a close, and the holidays are upon us. In this traditional season of giving, Fareportal, the travel technology company behind leading online travel agencies CheapOair and OneTravel, is changing the narrative on what has been a very challenging year by sharing with others. Continuing what has been a tradition of giving that spans more than a decade, and as an expression of goodwill, the company has donated to The Ali Forney Center, which supports LGBTQIA+ individuals and organizations; New York Cares, which addresses needs in the New York City area through year-round volunteer opportunities; Covenant House, which provides shelter, food, immediate crisis care, and other services to homeless and runaway youth; Tourism Cares, dedicated to support of the travel & tourism industry; The Travis Roy Foundation, dedicated to supporting those suffering from spinal cord injuries; Berkshire South, supporting the health and well-being of residents of the Southern Berkshires; Digital Undivided, supporting the creation of economic opportunity for Black and Latinx women entrepreneurs; Children's Hope India, serving the needs of the children of India, and Amigos de los Animales Puerto Rico, which rescues, rehabilitates, and rehomes abused and abandoned animals. “Philanthropy has always been a foundational concept for Fareportal. Since the company’s inception, our Founder & Executive Chairman, Sam S. Jain, ensured that we prioritize giving back to the local and global community. This year presented unprecedented challenges to so many individuals that we felt it only right to step up our efforts to shine a light of hope as we enter the New Year,” -Werner Kunz-Cho, CEO of Fareportal. The company hopes that sharing this information will remind others there is still time to brighten someone’s holiday by making a charitable donation. About CheapOair CheapOair is an online travel agency that specializes in providing cheap flights and great last-minute flight deals for travelers worldwide. Consumers can book online, on mobile apps for iOS and Android, by phone, or live chat. Part of Fareportal’s family of travel brands, CheapOair bridges the gap between an online travel agency and a traditional agency with travel agents available worldwide to help find great deals on flights to global destinations on over 600 airlines, a million lodgings, and 100s of car rental companies. Follow CheapOair on Facebook, Twitter, and Instagram for travel inspiration and helpful travel tips.  About Fareportal   Fareportal is a travel technology company powering a next generation travel concierge service. Utilizing its innovative technology and company-owned and operated global contact centers, Fareportal has built strong industry partnerships providing customers access to over 600 airlines, a million hotels, and hundreds of car rental companies around the globe. With a portfolio of consumer travel brands including CheapOair and One Travel, Fareportal enables consumers to book online, on mobile apps for iOS and Android, by phone, or live chat. Fareportal provides its airline partners with access to a broad customer base that books high-yielding international and domestic flight, hotel, and other travel and add-on ancillaries.

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TRAVEL TECHNOLOGY

Nexion Travel Group Launches First Immersive Journeys Experience

Nexion Travel Group | April 05, 2022

Nexion Travel Group, the leading host agency for travel professionals, recently completed its inaugural "Immersive Journey" on board Princess Cruises' Regal Princess. From March 7-12, 2022, 20 travel advisors who are members of Nexion Travel Group were hosted by Princess and Nexion's Business Development & Education (BDE) team to learn about how they can set their agencies up for long-term success."Coach Martin" Mussey, BDE Manager for Nexion Travel Group and certified business coach, led the advisors in workshops and exercises to help them establish specific and measurable goals to increase profitability and plan for sustainable growth. Each attendee was also provided exclusive content and materials from Business Success Journeys, Nexion's newly launched coaching program. Other faculty on this Immersive Journey included LaDonna Allen, National Account Manager with Princess Cruises. Each Immersive Journey is hosted by and exclusive to a supplier, giving Nexion members the chance to not only learn a particular topic, but get to know a supplier's offerings. Immersive Journeys attendees on this trip experienced a cruise with stops at Grand Turks and the Dominican Republic, and Princess's exclusive Medallion Class sailing. Regal Princess's Hotel Director also sat down with attendees to share insights about the unique onboard experience that Princess offers, and how to sell it to their clients. Our first Immersive Journey was a smashing success," said Mussey. "Our members loved being able to have the luxury of a few days of time to really learn about achieving business success in a small-group environment. They left with actionable ideas for their businesses and deepened their relationships with an important supplier partner. The Princess team put a lot of time and effort towards helping attendees not only fully understand their product, but also learn about business success from their experts. "Immersive Journeys' success depends on a true partnership with our preferred suppliers and I cannot thank Princess enough for hosting our inaugural event. Nexion members have been telling us they want to combine learning about a new skill or tactic with experiencing our suppliers' offerings. Immersive Journeys fits the bill for both, and we cannot wait to host our next Immersive Journeys event with another focus and a new partner." -Nexion Travel Group President Jackie Friedman All travel professionals interested in learning how to succeed as a professional business owner, backed by Nexion Travel Group's many great benefits, are encouraged to call 800-747-6813 or email sales@nexion.com. About Nexion Travel Group Nexion® Travel Group is a fully accredited host agency, offering membership to independent travel professionals since 1995. Nexion Travel Group provides ticketing, operations and fulfillment support to independent travel professionals coupled with best-in-class tools, technology, marketing, education and support. As part of Travel Leaders Group, a division of Internova Travel Group, Nexion Travel Group is the complete host agency for multi-agent agencies, corporate agencies, experienced agents and those new to the industry. About Internova Travel Group Internova Travel Group is one of the largest travel services companies in the world with a collection of leading brands delivering high-touch, personal travel expertise to leisure and corporate clients. Internova manages leisure, business and franchise firms through a portfolio of distinctive divisions. Internova represents more than 62,000 travel advisors in over 6,000 company-owned and affiliated locations predominantly in the United States, Canada and the United Kingdom, with a presence in more than 80 countries.

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TRAVEL TECHNOLOGY

Hudson Becomes First Travel Retailer To Deploy Amazon One

Hudson | December 16, 2021

Hudson, a Dufry company and travel experience leader with more than 1,000 stores in airports, commuter hubs, landmarks and tourist destinations across North America, announced it is the first retailer in the travel industry to offer Amazon’s palm recognition service, Amazon One, strengthening the company’s position as an innovative, digitally-powered retailer. Amazon One is now available at Hudson Nonstop – powered by Just Walk Out technology – at Dallas Love Field Airport (DAL).Hudson continues to expand its digital offerings to enhance customer service and reimagine the shopping journey. Now with the addition of Amazon One, Hudson is providing travelers with even more convenient and contactless ways to enter, shop, and pay – delivering greater choice and flexibility throughout their travels. “The integration of Amazon One into our technology portfolio demonstrates Hudson’s unique ability to continually redefine and elevate the travel experience,With consumers increasingly demanding greater convenience and speed, we look forward to leading the charge in introducing new innovative solutions and retail concepts that are designed to meet and exceed the expectations of our travelers and partners.” -Jordi Martin-Consuegra, Chief Executive Officer of Hudson. As the first-ever Just Walk Out technology-enabled store in an airport to deploy Amazon One, Hudson Nonstop at DAL now offers travelers two different options to enter and pay – either by inserting their credit or debit card, or by hovering their palm over the Amazon One device at the store’s entry gate. First-time Amazon One users can sign up at the dedicated Amazon One enrollment kiosk located outside of Hudson Nonstop to securely associate a credit or debit card with their unique palm signature before entering the store. If a traveler has previously enrolled in Amazon One at select Amazon Go, Amazon Books, Amazon 4-star, Amazon Fresh, Amazon Pop Up, or Whole Foods Market stores, they will not need to visit the enrollment kiosk – they can simply hover their palm over the Amazon One device at the entry gates to enter this Hudson Nonstop. Once travelers have completed their shopping, the card linked to their Amazon One ID will be charged for the items they selected and left the store with. “The introduction of Amazon One to the Hudson Nonstop store at the Dallas Love Field Airport brings another convenient way for travelers to quickly shop and be on their way, We’re thrilled Hudson is offering travelers in Dallas the ability to shop quickly and effortlessly using a combination of Just Walk Out technology and Amazon One so they can get what they need without having to wait in line, stopping to checkout, or even taking out their wallet.” -Dilip Kumar, Vice President of Physical Retail & Technology at Amazon Hudson currently has two Hudson Nonstop stores powered by Amazon’s Just Walk Out technology, including its most recent location at Chicago Midway International Airport (MDW). The deployment of Amazon One at Hudson Nonstop at DAL expands on the successful collaboration between the two industry-leading retailers while building on Hudson’s continued investments in its digital offerings. This includes launching automated specialty retail, introducing additional checkout options such as mobile point of sale (POS), offering 24x7 duty free omnichannel shopping, and adding new payment methods like “Tap To Pay” and now Amazon One. About Hudson Hudson, a Dufry Company, is a travel experience company turning the world of travel into a world of opportunity by being the Traveler’s Best Friend in more than 1,000 stores in airports, commuter hubs, landmarks, and tourist locations. Our team members care for travelers as friends at our travel convenience, specialty retail, duty free and food and beverage destinations. At the intersection of travel and retail, we partner with landlords and vendors, and take innovative, commercial approaches to deliver exceptional value. To learn more about how we can make your location a travel destination, please visit us at hudsongrou

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