MADISON LOGIC UNVEILS NEW DATA CLOUD TO ACCELERATE ABM FOR B2B ORGANIZATIONS GLOBALLY

Madison Logic | May 06, 2019

Madison Logic, the leading global account-based marketing (ABM) platform, today announces the launch of the ML Data Cloud, powering cutting-edge ABM to accelerate your pipeline and convert your best accounts faster. With state-of-the-art architecture, rich data, and a robust data gateway, the ML Data Cloud leverages data from over 20 first- and third-party sources, enabling advanced hyper-targeting based on account engagement, cross-channel performance insights, and Journey Acceleration™ across the entire customer lifecycle. This new solution leverages advanced machine learning to provide continuous optimization and marketing insights.“The intelligent application of data at scale has become critical to driving marketing efficiency and accelerating growth. However, the complexity of analyzing and employing this data has grown as well,” said Ajay Sathyanath, Chief Technology Officer, Madison Logic. “The ML Data Cloud was designed to provide a scalable and powerful platform that helps B2B marketers harness intricate analytics with ease and apply them in a way to meet their ROI goals. Through the application of machine learning and AI, the ML Data Cloud transforms the way our clients think about their marketing and sales strategies.”

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HOSPITALITY TRENDS

388 Ventures and Life House Announce Opening of The Lenox Collection in the Berkshires

388 Venture | May 27, 2022

Following extensive renovations, three storied boutique properties located in downtown Lenox are reopening together as part of The Lenox Collection, a newly reimagined family of inns connected by their deep historical roots in the town and elevated contextual design. As part of the reopening is Ophelia's, a 66-seat restaurant and bar offering farm-to-table comfort food in an intimate indoor-outdoor setting, with locally sourced ingredients and curated cocktail list. New York-based firm 388 Ventures acquired the properties in 2021 and brought on independent hotel management company, Life House, to lead design and branding, as well as oversee all hotel and F&B operations leveraging their tech-enabled management platform. At the heart of the collection is the Whitlock - formally The Church Street Inn - built in 1771 by John Whitlock, a local farmer who turned his two-room farmhouse into an inn for stagecoach travelers. The property now takes cues from its natural surroundings with a rustic and warm feel reminiscent of its farmhouse origins. The Whitlock’s bar and restaurant, Ophelia’s, pays homage to the ingredients and labors of the hotel’s namesake. With locally-inspired farm-to-table cuisine with dishes featuring herbs & garnishes from local purveyors, Ophelia’s is already becoming a favorite among locals, guests, and downtown passerbys. Located in the historic center of town is The Constance - formally the Rookwood Inn - which was built in 1825 as The Williams Tavern. In the 1880s it was purchased by Frederick Constance Peters, a businessman from England, who turned the property into ancillary lodging for owners of Lenox’s famed Gilded Age estates. The inn has been completely reimagined with an extensive renovation to restore and enhance the elegant charm and whimsical character of the storied property with the benefit of modern guest amenities. On the north side of town is The Dewey - formally the Birchwood Inn - which was originally built by Israel Dewey, a founding member of Lenox’s Continental Congress Committee when the town was incorporated in 1767. Over the years, the site has taken on many lives, owned by various influential figures in the Berkshires. Today, the newly-reappointed inn carries on its rich tradition of hospitality with elevated guest room interiors and stately common areas. About Life House Life House is a vertically integrated hotel software & operations platform focused on increasing profitability and reliability for independent hoteliers. Life House was founded in 2017 as one of the only vertically integrated asset-light hotel companies backed by institutional venture and private equity investors. The company is ambitiously investing in operational systems to make it far more profitable, predictable, and seamless for owners while making the guest experience more reliable for travelers. Today the company has nearly 60 hotels in its portfolio across North America. For more information visit www.life-house.com. About 388 Ventures 388 Ventures is a real estate investment firm focused on regional leisure destinations across the United States, with an emphasis on hospitality assets with differentiated market positioning. 388 Ventures invests primarily in lifestyle boutique product in the upper-upscale and luxury segment, with in-house development capabilities to take on transformative renovations. www.388ventures.com.

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HOSPITALITY TRENDS

Select Registry Distinguished Inns of North America Celebrates 50 Years of Excellence in Travel

select registry | March 03, 2022

For 50 years, Select Registry Distinguished Inns of North America's network of distinguished, independent properties has offered outstanding accommodations and one-of-a-kind experiences to travelers. Select Registry was established in 1972 by travel writer Norman T. Simpson. He was the recognized authority on country inns of his time and traveled the roads and wrote of the unique inns he visited. He identified places that offered what he referred to as, "good honest lodging, good honest food, and good honest feeling." From there, his book, Country Inns and Back Roads was born. Country Inns and Back Roads started with just 16 pages and eventually evolved into a yearly guidebook, reflecting the growth of inns at the time.Today, Select Registry continues in the spirit of Norman Simpson with more than 250 member properties throughout the United States, a semi-annually published travel and lifestyle magazine, Inn Scene, and a robust website intended to provide travel inspiration and unique experiences. Select Registry properties represent the gold standard of independently owned inns, bed and breakfasts, and boutique hotels. Our quality assurance program is the most comprehensive in the industry, giving travelers assurance of consistent quality and comfort at each property. "We are proud to celebrate this milestone anniversary, Our diverse collection of properties share a passion for exceptional hospitality which has carried our organization through the last 50 years. We look forward to continuing to inspire travelers for the next 50 years and beyond." -Mark Reichle, CEO of Select Registry Discover the Select Registry difference and learn why we have been trusted by travelers and serving innkeepers for over 50 years. Watch a video commemorating the 50th anniversary of this distinguished collection of inns. About Select Registry: For 50 years, Select Registry Distinguished Inns of North America has set the standard for excellence in personal hospitality at independently owned inns and bed and breakfasts. Today, our upscale properties include over 250 boutique properties. They're located everywhere from backcountry roads to big-city neighborhoods, along coastlines, and in heartlands across the United States. Learn more at www.SelectRegistry.com.

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BUSINESS TRAVEL

Viva Aerobus joins Sabre's global distribution system to help accelerate growth and propel increased agency sales

Sabre Corporation and Viva Aerobus | May 20, 2022

Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, announced a new distribution agreement with Viva Aerobus, Mexico´s ultra-low-cost carrier, which will help enable the airline to power future revenue growth through agency sales. Viva Aerobus can now distribute its flights and services through Sabre's global distribution system (GDS), providing more content and choices through a single source for greater convenience, agility and efficiency. With this agreement, Sabre-connected agencies will enjoy e-ticketing and enhanced merchandising capabilities, allowing travel agents to easily view, compare, and sell Viva Aerobus' flights across the network. With the implementation of Sabre's branded fares technology, Viva Aerobus will now be able to provide their customers greater flexibility to choose the products and services that best fit their needs. "Viva Aerobus is an airline in constant expansion with solid plans for growth in fleet, routes and flights. Partnering with a trustworthy and innovative technology company like Sabre is key to both achieve our growth plans, as well as to increase operational efficiencies, We are confident that Sabre is the right partner to support our long-term goal, which is to provide travelers with the lowest fares and a personalized experience where they only pay for what they really need." -Andrea Rodríguez, Sales Director at Viva Aerobus With more than 15 years of experience, more than 80 million passengers transported and more than 3,500 employees, Viva Aerobus operates over 130 domestic routes within Mexico and international routes to destinations in Colombia, Cuba and the United States. Its value proposition combines customer-oriented service, flexibility and low fares. As a result of this service, Viva Aerobus has positioned itself as one of the three main airlines in Mexico. Currently, Viva has the newest fleet in Mexico and the third youngest in all North America, offering the highest standards in terms of safety, efficiency and reliability. "We are thrilled to partner with Viva Aerobus to help them reach their growth goals as the industry continues to recover, We are committed to partnering with airlines and agencies in creative ways to deliver the retailing and distribution solutions that meet our customers' needs on both sides of the travel marketplace." -Gary Stone, Vice President Select Airline Accounts, Sabre Travel Solutions Sabre's broad suite of flexible and scalable software solutions helps airlines to operate how they want to and adapt their business to changing needs and requirements. Sabre's solutions optimize day-to-day airline operations and ultimately help carriers solve their biggest challenges – helping drive increased revenue and reduced costs, while delivering better travel experiences. About Sabre Corporation Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveler experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre's technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit www.sabre.com. About Viva Aerobus Viva Aerobus is Mexico's ultra-low-cost airline. It started operations in 2006 and today it operates the youngest Latin American fleet with 56 Airbus: 40 Airbus A320 and 16 Airbus A321. With a clear vision to give all people the opportunity to fly, Viva Aerobus has democratized the airline industry with the lowest fares in Mexico and the lowest cost structure in America, making their flights the best value offer. For more information please visit: www.vivaaerobus.com/en

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HOSPITALITY TRENDS

Manifest Announces Hospitality Partnerships, Expanding Trip Options for Members

Manifest | May 04, 2022

Manifest, the exclusive, lifestyle and travel club that provides custom-crafted getaways to unique destinations within the U.S. and abroad with the option of pairing trips with private plane service, announced several new hospitality partners that will expand access and trip options for its members including Canyon Ranch, Rothschild Safaris, Luxury Gold, Belmond Hotels and Classic Journeys. Manifest has secured unique access and benefits for its members with these new partners, ultimately adding even more value to membership. "We strive to bring our community of like-minded travelers a variety of unique experiences and these new partnerships expand our offerings in the areas of wellness, exotic adventure, and iconic summer destinations,” -Manifest CEO Jeff Potter At Canyon Ranch, the luxury wellness lifestyle brand that operates two destination health spa resorts (Tucson, Ariz., and Lenox, Mass.) and one retreat property (Woodside, Calif.), Manifest members gain exclusive access and receive a VIP welcome gift upon arrival and a room upgrade (pending availability). “Canyon Ranch is excited to partner with a celebrated travel partner like Manifest to provide our guests with seamless, world-class service and exclusive benefits while they travel to our destination resorts,” -Naomi Rose, Director of Partnership Accounts at Canyon Ranch. Manifest members will be able to book once-in-a-lifetime safaris in conjunction with Manifest partner, Rothschild Safaris, who frequently appears as a top Safari Outfitter on Travel + Leisure’s “World Best” list. Rothschild has custom-curated three different African safaris for Manifest members, a Three Country Luxury Safari Adventure in Southern Africa; a Classic South Africa Safari Adventure and Cape Town Wine Country; and The Great Migration – an Epic East Africa Luxury Safari. We are very excited to partner with Manifest to create extraordinary, custom safaris throughout Africa,” said Leora Rothschild, Owner of Rothschild Safaris. “Luxury travel to Africa has incredible momentum, and we believe this partnership with be beneficial for both companies. Manifest members will also gain new access to in-destination tours. Through a Luxury Gold partnership, Manifest members will be able to book Luxury Gold tours, both domestically and internationally, through the Manifest website and will receive the “best rate guarantee.” Through a similar partnership with Classic Journeys, Manifest members will be able to book the company’s classic walking tours through the Manifest website. Classic Journeys is thrilled to forge a partnership with Manifest, said Edward Piegza, Founder of Classic Journeys. “Their personal touches and authentic experiences are in perfect step with the Classic Journeys approach. Finally, Manifest has partnered with luxury boutique hotelier, Belmond Hotels, to offer Manifest members access at their Anguilla and St. Martin properties, which includes high-touch experiences in-destination such as private sailing and snorkeling trips, as well as complimentary Manifest flight desk support. The Manifest experience is seamless for members – from private car transportation to/from the airport both at home and in-destination to the ease of private air travel; from high-touch service on the ground to pre-planned activities that reflect the soul of the destination, in addition to plenty of free time to explore members’ own interests. Manifest designs, curates and manages logistical components of planned activities for each experience, which range from three to seven days in length and range in price depending on the activity, location, and length of stay. About Manifest Based in Denver, Colorado, and founded by Jeff Potter, the former CEO of Frontier Airlines, Exclusive Resorts and Surf Air, Manifest is an exclusive, lifestyle and travel club that provides custom-crafted getaways to unique destinations in the U.S. and abroad with the option of pairing trips with private plane service. For more information, visit www.manifestescapes.com.

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