MARKETERS SHOULDN’T HAVE TO BE DATA SCIENTISTS

Madison Logic | August 20, 2019

Over the past decade, the rise of Data-Driven Marketing and Account-Based Marketing (ABM) have both followed steep trajectories, and that’s no coincidence. After all, the best ABM programs are the ones built on rich data and insights. However, the meteoric rise of data-fueled ABM has had an unintended side effect inside the marketing organization: Marketers now have to become data experts or hire them in droves. As the complexity of analyzing and employing data for ABM increased, marketers started to get lost in the numbers. While building B2B marketing teams with greater data-savvy and talent is a wise move, Marketing Executives must be careful not to overcorrect when it comes to rebalancing the skill sets within their organizations. Furthermore, they must ensure that the data talent they do have in-house is being effectively leveraged, rather than wasted on mundane data organization tasks. The simple fact is that data solutions exist within the market that can greatly simplify the process of combining sources, deriving insights and putting those insights to work in campaigns. B2B marketers should not have to become Data Scientists, and the Data Scientists they work with should be spending their time delivering real value to the bottom line. To do this, teams need to be armed with data tools that allow them to do what they do best: draw insights, build relationships and tell the right stories to the right people.

Spotlight

This infographic lists the very important things that we usually tend to forget when we pack our bags. To make your travel stress free we have given 10 points to remember before traveling. These points were carefully drafted by the team of choosevilla and as the company specializes in crafting unique holiday options for or esteemed guests this will surely help.


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HOSPITALITY TRENDS

Choice Hotels International to Acquire Radisson Hotel Group Americas

Choice Hotels International, Inc | June 14, 2022

Choice Hotels International, Inc. (NYSE: CHH) and Radisson Hotel Group announced that Choice Hotels has entered into a definitive agreement to acquire the franchise business, operations and intellectual property of Radisson Hotel Group Americas for approximately $675 million. The addition of Radisson's nine hotel brands in the Americas is the latest chapter in Choice's successful strategy to expand its growth opportunities by bringing the company's best-in-class franchising platform to adjacent hotel segments and to a new set of hotel owners. The added 624 hotels with over 68,000 rooms expand Choice Hotels' presence in the upscale and core upper-midscale hospitality segments, particularly in the West Coast and Midwest of the United States.The acquisition of some of the industry's most recognized brands extends Choice Hotels' customer reach in the upscale segments, as well as to more business travelers and a broader demographic within Choice's core leisure segment. The combination strengthens Choice's ability to provide a more holistic product offering across segments and continue to capitalize on consumer trends expected to fuel future demand for travel such as remote work, increasing retirements and road trips. The transaction brings Choice's industry-leading RevPAR (revenue per available room) growth performance to a new set of franchisees and hotel investors and provides new growth opportunities to expand Choice Hotels' presence to additional locations in Canada, Latin America and the Caribbean. Consistent with Choice Hotels' long-term strategy of growing in higher revenue segments, the Radisson brands typically have larger room counts and are located in higher RevPAR markets, driving higher royalty revenue per hotel. "Choice has a well-established history of smart acquisitions in new segments where our world-class franchising engine can spur future growth. This transaction brings together two highly complementary businesses, enhancing our guest offerings in the core upper-midscale hospitality segments, while extending our reach into the upper upscale and upscale full-service segments and in higher revenue geographic markets. We are confident that guests and franchisees will significantly benefit by combining these two exceptional sets of brands." -Patrick Pacious, President and Chief Executive Officer of Choice Hotels The transaction unlocks significant potential value for the Radisson brands in the Americas. Choice Hotels has a deep familiarity with the Americas franchisee community and will bring a strong commitment to driving the success of Radisson franchisees, many of whom already have franchise agreements with Choice Hotels. Pacious continued, "Our long track record of establishing mutually beneficial relationships with our franchisees has resulted in a best-in-class voluntary retention rate, and those franchisees are the source of a majority of our new hotel development. Our existing and new hotel owners will benefit from the improved business delivery capabilities of the combined companies, including our award-winning loyalty program, proprietary tools and emerging technologies that will enable them to capture more business, lower their hotel operating costs, reach new customers and respond to evolving industry trends." Federico J. González, CEO of Radisson Hotel Group, said, Since the introduction of our strategic transformation plan in 2017, Radisson Hotel Group has been committed to the global success of the Radisson brands and expanding the overall footprint of our global operations. We have achieved strong results, doubling the number of rooms signed per year in EMEA and APAC, confirming Radisson Blu as the largest upper-upscale brand for over 10 years and establishing Radisson as the upscale brand with the largest growth in EMEA. We are confident that Choice Hotels is the owner with the right long-term strategy, resources and management team to successfully accelerate the growth of the Radisson business in the Americas. Radisson Hotel Group will continue to leverage the strength of operational excellence to set our business in EMEA and APAC on a significant growth path with the aim of doubling the portfolio in those markets by 2025. Together with Choice, we will work to ensure that customers continue to experience the highest levels of service and a superior brand experience. "Our associates have been working hard to solidify the power of our brands, build a better commercial engine and offer best-in-class solutions to franchisees and customers. We are very pleased that the Radisson family of brands in the Americas will join Choice Hotels. We believe that this acquisition will drive growth in a highly competitive market and enable stronger performance for our franchisees."About Choice Hotels® -Tom Buoy, interim CEO of Radisson Hotel Group Americas Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With nearly 7,000 hotels, representing nearly 600,000 rooms, in 35 countries and territories as of March 31, 2022, the Choice® family of hotel brands provides business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit www.choicehotels.com. About Radisson Hotel Group Americas Radisson Hotel Group Americas represents Radisson Hotels operations and brands in the United States, Canada, Latin America and the Caribbean. The Radisson Hotel Group Americas portfolio of brands includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Radisson Inn & Suites, Park Plaza, Park Inn by Radisson and Country Inn & Suites by Radisson, brought together under the overarching Radisson Hotels Americas name. For more information visit www.radissonhotelsamericas.com About Radisson Hotel Group Radisson Hotel Group is one of the world's largest and most dynamic hotel groups with nine distinctive brands, more than 1,700 hotels in operation and under development, more than 260,000 rooms and a footprint spanning over 120 countries and territories. 100,000+ global team members work for the Radisson Hotel Group and at the hotels licensed to operate in its systems. The Group's overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.

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INDUSTRY OUTLOOK

How Trip.com Users are Embracing the CHOOOSE CO2 Emissions Offsetting Program

Trip.com's | August 02, 2022

Now that Trip.com's CO2 emissions offsetting partnership with CHOOOSE has been in operation for almost two months, Trip.com wanted to take a moment to assess how the collaboration was progressing and to take an in-depth look at the audiences that are buying emissions offsetting options today. With some interesting revelations to come out of the analysis, below we discuss our findings.CO2 Emissions offsetting options are most popular among UK and European travellersSince June 2022, Trip.com has been offering CO2 emissions offsetting options across almost all flight inventory. According to our recent data, users in the UK were purchasing emissions offsetting products on flights in larger numbers than any other country, with these options being 10% more popular amongst UK users than those from Germany, the next highest adopters of this eco-conscious option. US users took third place, with 11% choosing CO2 emissions offsetting on their flights, followed by 8% of users in the Netherlands, 5% of users from Japan and Australia and 4% from Singapore and Korea. In terms of overall emissions offsetting purchases, 54% of users who offset their flights emissions were based in Europe, 24% of purchases were made by users from the APAC region (covering East Asia, SE Asia and Australia) and 12% were made by users based in the Americas. Emissions offsetting options tend to be purchased for short-haul trips On average, Trip.com users paid 4% of the original airfare for the emissions offsetting product. In terms of travel distance, 71% of users who purchased emissions offsetting did so for short-haul trips (less than three hours), compared to 16% of customers who purchased offsetting for mid-haul flights (three to six hours) and 13% who purchased for a long-haul trip (more than six hours). Emissions offsetting is most popular among Gen Z and Millennials Our data shows that emissions offsetting products are most popular among Gen Z and Millennials, the youngest generations who have the most to benefit from these types of initiatives. The products were most popular among 24-33 year olds, with 41% of total offsetting products purchased by this age bracket, followed by 18-23 year olds at 21% and 34-43 year olds accounting for 20% (encompassing geriatric Millennials and some users from Gen X). How Trip.com x CHOOOSE supports emissions offsetting projects For those who are interested in purchasing offsetting products with Trip.com and CHOOOSE, they'll be pleased to hear that their contribution goes towards four major sustainability programmes that deliver measurable benefits to the planet and developing communities. These include a project which supports the building of two waste-to-energy facilities at landfill sites in Turkey, two Reducing Emissions from Deforestation and forest Degradation (REDD+) projects in Cambodia and Brazil, and the Breathing Space improved cooking stoves programme in India, which offsets traditional high-emission cooking stoves with more energy efficient options. "We are excited to see that users from over 35 different Trip.com sites are now actively offsetting their flight's CO2 emissions when booking with us, Trip.com Group will continue to encourage users to travel more responsibly through offering various sustainable travel options." -Yudong Tan, CEO of Flights Business Group at Trip.com Group. With so many great reasons to offset the CO2 emissions with Trip.com and CHOOOSE, we look forward to reviewing the success of the collaboration further later this year

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BUSINESS TRAVEL

Viva Aerobus joins Sabre's global distribution system to help accelerate growth and propel increased agency sales

Sabre Corporation and Viva Aerobus | May 20, 2022

Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, announced a new distribution agreement with Viva Aerobus, Mexico´s ultra-low-cost carrier, which will help enable the airline to power future revenue growth through agency sales. Viva Aerobus can now distribute its flights and services through Sabre's global distribution system (GDS), providing more content and choices through a single source for greater convenience, agility and efficiency. With this agreement, Sabre-connected agencies will enjoy e-ticketing and enhanced merchandising capabilities, allowing travel agents to easily view, compare, and sell Viva Aerobus' flights across the network. With the implementation of Sabre's branded fares technology, Viva Aerobus will now be able to provide their customers greater flexibility to choose the products and services that best fit their needs. "Viva Aerobus is an airline in constant expansion with solid plans for growth in fleet, routes and flights. Partnering with a trustworthy and innovative technology company like Sabre is key to both achieve our growth plans, as well as to increase operational efficiencies, We are confident that Sabre is the right partner to support our long-term goal, which is to provide travelers with the lowest fares and a personalized experience where they only pay for what they really need." -Andrea Rodríguez, Sales Director at Viva Aerobus With more than 15 years of experience, more than 80 million passengers transported and more than 3,500 employees, Viva Aerobus operates over 130 domestic routes within Mexico and international routes to destinations in Colombia, Cuba and the United States. Its value proposition combines customer-oriented service, flexibility and low fares. As a result of this service, Viva Aerobus has positioned itself as one of the three main airlines in Mexico. Currently, Viva has the newest fleet in Mexico and the third youngest in all North America, offering the highest standards in terms of safety, efficiency and reliability. "We are thrilled to partner with Viva Aerobus to help them reach their growth goals as the industry continues to recover, We are committed to partnering with airlines and agencies in creative ways to deliver the retailing and distribution solutions that meet our customers' needs on both sides of the travel marketplace." -Gary Stone, Vice President Select Airline Accounts, Sabre Travel Solutions Sabre's broad suite of flexible and scalable software solutions helps airlines to operate how they want to and adapt their business to changing needs and requirements. Sabre's solutions optimize day-to-day airline operations and ultimately help carriers solve their biggest challenges – helping drive increased revenue and reduced costs, while delivering better travel experiences. About Sabre Corporation Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveler experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre's technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit www.sabre.com. About Viva Aerobus Viva Aerobus is Mexico's ultra-low-cost airline. It started operations in 2006 and today it operates the youngest Latin American fleet with 56 Airbus: 40 Airbus A320 and 16 Airbus A321. With a clear vision to give all people the opportunity to fly, Viva Aerobus has democratized the airline industry with the lowest fares in Mexico and the lowest cost structure in America, making their flights the best value offer. For more information please visit: www.vivaaerobus.com/en

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TRAVEL TECHNOLOGY

EVmatch Announces New EV Charging Platform to Expand EV Travel Options at Vacation Rentals

EVmatch | July 18, 2022

Electric vehicle (EV) charging software and technology provider, EVmatch, announced its rollout of a vacation rental EV charging software service to expand EV charging options for travelers. Vacation rental EV charging is an amenity that is becoming increasingly attractive for a growing number of travelers. In fact, according to Newsweek, 500,000 Airbnb guests searched for "EV chargers" in host listings in the second half of 2021 alone. Additionally, a recent survey of nearly 1,600 EV charger customers conducted by Enel X found that a staggering 81% of respondents stated that access to Level 2 EV charging influences their travel plans.With summer road tripping in full swing, EVmatch is thrilled to announce its recent release of an EV charging software management platform designed specifically for vacation and short-term rental owners. The software solution allows property owners to easily install a Level 2 charging station, which adds about 25 miles of range per hour, and charge their guests for usage. The flexible software platform also allows property owners to list their charging stations on EVmatch's nationwide public network when their rentals are not in use. The software is compatible with the Enel X JuiceBox and the Wallbox Pulsar Plus and offers a reservation system, automatic payments processing, and remote control of charging equipment. "We are proud that this vacation rental product supports EV drivers to fully embrace an electric lifestyle and advances sustainability within the hospitality industry," -Heather Hochrein, Founder and CEO of EVmatch. Early EV adopters often recall the challenges of road tripping in an EV. Family trips and vacations were often stressful, requiring extensive planning, range calculations, and searching for outlets at hotels and guest homes. Luckily, this is all quickly changing due to massive investments in fast charging stations along highways through the National Electric Vehicle Infrastructure (NEVI) Formula Program and the buildout of Level 2 destination charging stations at lodging destinations and vacation rentals. EVmatch is committed to increasing EV adoption by making charging easy, reliable, and accessible. EVmatch operates a nationwide peer-to-peer EV charging network, enabling individuals and business owners to rent private charging stations, earning money and supporting their communities. Learn more and download the app at www.evmatch.com

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Spotlight

This infographic lists the very important things that we usually tend to forget when we pack our bags. To make your travel stress free we have given 10 points to remember before traveling. These points were carefully drafted by the team of choosevilla and as the company specializes in crafting unique holiday options for or esteemed guests this will surely help.

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