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Middle East Brings Travel Momentum for Sojern

Sojern

Sojern, a travel marketing platform, shared data emphasizing that the Middle East brought travel momentum in 2022. After the Covid19 pandemic, it is trying its best to recover income from the tourist markets in UAE and KSA, reaching more travelers for 2023.

Recent travel reports suggest that demands for regional hotels are increasing in middle eastern countries than in 2019. There was a sudden increase in travel booking for the region in Dubai's 2020 Expo and World Cup 2022. Its latest lodging data validates this condition and states that the revenue generation from this region is higher than those in 2019 are from this area. The inbound travel demand is rising from African, Latin American (LATAM) and Asia-Pacific (APAC) markets, and KSA has the most increase in demand.

Based on the data of February, it foresees that flight searches are increasing year on year (YoY) worldwide, with approximately 36% from US & Canada, 48% from EMEA, 30% from LATAM,72% from APAC, and 23% from Caribbean. The FIFA World Cup 2022 event enhanced its travel business and is gradually returning to its glory.  

Managing Director of MEA&I Sojern, Stewart Smith said, "With our latest data showing that travel intent to the Middle East is holding strong, it's heartening to see that the World Cup has given the region a boost." He added, "Long flight times and potential misconceptions regarding the region as a travel destination may continue to drive relatively cautious travel planning. However, a flurry of ongoing events in the region combined with sustained and powerful marketing strategies from newer gulf destinations such as Kingdom of Saudi Arabia will continue to influence valuable US travelers and other global visitors. Never underestimating the power of data, activating multichannel activation at scale and ensuring marketing is always on will help set hoteliers and destination marketers up for success in this pivotal time for tourism."

(Source – Cision PR Newswire)

About Sojern

Headquartered in San Francisco, California, Sojern, an advertising solutions provider for the travel industry, offers services for online advertising, travel marketing, Facebook marketing, hotel marketing, travel advertising, ad tech, hotel advertising, tourism marketing, co-op marketing, attraction marketing, tourism advertising, multichannel, display advertising, digital marketing, social media advertising, metasearch, programmatic display, programmatic video, dynamic ads, search engine marketing, and connected TV. With artificial intelligence and traveler intent data, it provides multichannel marketing solutions for direct demand drive. In addition, it connects hotels, travel spots, tourism boards and travel markets for customer engagement and worldwide coverage.

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