Olo Inc., a renowned open SaaS platform for restaurants that facilitates hospitality at every guest touchpoint, recently announced the availability of Borderless functionality for all customers of Olo Pay. This unlocks the advantages of streamlined payment across a larger set of 600 brands in Olo's network to improve the checkout experience for guests. This feature and several other product innovations are now available to aid its restaurant clients in providing superior hospitality.
Borderless, which was offered only to customers using Olo Pay's white-label interface Serve, is now available to all Olo Pay customers, including those with custom ordering websites and apps, allowing more brands to increase revenue and gain actionable guest data. For example, its capabilities eliminate the need for guests to remember passwords or enter credit card information at every transaction, simplifying the checkout process. It also lets restaurants increase guest retention, basket conversion, and visit frequency, improves the guest experience and de-identifies guest data to guide high-level business decisions.
Olo also introduced QR Code Ordering and Geolocation Partner Notifications this quarter. The new QR code ordering capability lets guests update their table numbers quickly and easily from their mobile device, allowing them to dine where they want and connecting guests to servers, thereby enhancing on-premises dining.
Expo, Olo's tablet-based software solution for restaurant front-of-house workflow, now displays guest arrival and approaching notifications for restaurants using Geolocation Partner Notifications. The feature's automation solves the need for multiple tablets and facilitates quick and fresh food preparation for guests.
About Olo
New York-based Olo is a major on-demand commerce platform driving the digital transformation of the restaurant industry. The platform provides the infrastructure to capture consumer demand and manage orders across all channels. Through integrations with over 300 technology partners, its customers can create digital experiences with the industry's most robust and adaptable restaurant commerce ecosystem. Over 500 restaurant brands utilize Olo to increase digital sales, maximize profitability, and maintain direct customer relationships.