Hospitality Trends

Placemakr Launches Its First Luxury Condo Hotel Project With Placemakr South Gulch in Nashville, TN.

Placemakr-Launches-Its-First-Luxury

Placemakr, a flexible-use multifamily and hospitality property operator and investor, today announced its expansion into the condo hotel market in partnership with CA South, a Nashville-based real estate development company. Placemakr will operate the majority of the building as high-end furnished rentals for CA South's latest luxury condo development project, Hyve.

Hyve is a collection of 83 premier short-term rental-eligible residences in the heart of Pie Town, offering impeccable finishes and amenities within close proximity to the Convention Center, Broadway, and SoBro in Downtown Nashville. The property was designed by Alex Pettas Architecture and Barnett Design Studio. Placemakr will act as both property manager and hospitality operator of Hyve units, providing the company's signature blend of home and hospitality to the property. This partnership will create a powerful combination of excellence in design and experience for owners and guests. 

"At Placemakr we are constantly striving to push the boundaries and exceed expectations within the real estate and hospitality fields. We are excited to announce this expansion, alongside the new and exciting function of our business," said Jason Fudin, CEO and Co-founder at Placemakr. "This is the first opportunity for individual condo owners and investors to own a Placemakr property, and we are thrilled to be breaking new ground in the high-end luxury condo market. This venture further demonstrates our commitment to innovation and our dedication to providing exceptional value to our partners."

Hyve has cultivated a number of unique partnerships with designers and brands including frenchCALIFORNIA, ThirdHome, and The Home Edit. Specifically, Hyve features 20 units designed and furnished by frenchCALIFORNIA, an AD Pro Directory founding member.

As another innovative collaboration, Hyve allows for complimentary access to ThirdHome's luxury vacation platform. Lastly, The Home Edit will be offering buyers the opportunity to have their spaces organized and designed by The Home Edit team.

"This project is a first of its kind for Nashville and represents a new wave of quality and design for the city. Placemakr is the perfect partner to oversee operations of the property and create this unique opportunity for our buyers," said Megan Aubale Epstein, CEO and Founder of CA South. "We greatly respect and admire the Placemakr brand and the professionalism they bring to everything they do.  Hyve provides exceptional value and an innovative approach for participants seeking to participate in this unique Nashville hotel-flexible living product."
 

About Placemakr

Placemakr is a flex-use hospitality and residential operator, and real estate investor. Its tech-enabled operating platform allows the company to blur the line between hospitality and home, delivering the best experiences of both in a single building. Placemakr's curated spaces in hand-picked neighborhoods allow its guests and residents the flexibility to stay for a night, a year, or anywhere in between.

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Auberge Resorts Collection Announces Strategic Partnership with Bdt & Msd Partners

PR Newswire | February 02, 2024

The Friedkin Group announced today that the company has entered into a strategic partnership with BDT & MSD Partners ("BDT & MSD"), a merchant bank built to serve the distinct needs of business owners and strategic, long-term investors. BDT & MSD, through its affiliated hospitality investment vehicle, will make a minority investment in Auberge Resorts Collection, the manager of the award-winning portfolio of luxury hotels, resorts, residences and private clubs set in some of the world's most desirable locations. In addition, BDT & MSD's hospitality vehicle intends to invest significant capital towards acquiring and developing luxury hotel and residential assets that will be branded and managed by Auberge Resorts Collection. The partnership reflects BDT & MSD's belief in Auberge Resorts Collection's unique brand positioning and focus on creating one-of-a-kind luxury hospitality experiences. The investment will support Auberge's continued strategic growth in the Americas, Europe and beyond, with a focus on gateway urban markets and high-profile experiential destinations. "This partnership further solidifies Auberge Resorts Collection's position as the leading name in boutique luxury hospitality and marks a new and exciting era for our world-class portfolio," said Dan Friedkin, chairman of Auberge Resorts Collection and chairman and CEO of The Friedkin Group. "BDT & MSD's differentiated, long-term capital and expertise in luxury hospitality investments makes them a perfect strategic partner and will allow us to further grow the strength of the Auberge brand." "Auberge is a world-class manager of distinctive luxury hotel properties, with an exceptional track record of delivering curated guest experiences in the world's leading hospitality markets. We are excited to be a part of its future and look forward to partnering with Auberge's talented team to build on its differentiated strengths and accelerate further growth," said Coburn Packard, partner & head of real estate at BDT & MSD. Since becoming part of The Friedkin Group in 2013, Auberge Resorts Collection has grown into the leading name in boutique luxury hospitality, comprising 27 unparalleled properties across the U.S., Latin America and Europe, with a development pipeline of over a dozen hotels and two additional hotels planned to open in Florence and South Carolina this year. While each property is unique, all share a crafted approach to luxury and bring the essence of the location to life through one-of-a-kind design that reflects the destination, exceptional cuisine and dining experiences that attract both the local community and global traveler, innovative spas and wellness retreats and highly personalized service.

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