Travel Technology

Plusgrade Expands Ancillary Revenue Solutions with UpStay Acquisition

Plusgrade Expands Ancillary Revenue Solutions with UpStay

Plusgrade, the global travel industry's premier provider of ancillary revenue solutions, recently announced the acquisition of UpStay, a growing upgrade and ancillary revenue solutions provider for the hospitality industry. UpStay supports hundreds of hotels throughout 17 countries by aiding hoteliers in growing ancillary revenue by delivering numerous value-added revenue streams to their guests.

Since its inception in 2019, UpStay has been acknowledged for its innovative technology, receiving the 2021 People's Choice Innovation Award (Phocuswright Travel Awards) and the 2022 World's Best Hotel Tech Startup (World Travel Tech Awards).

Plusgrade's acquisition of Points, the global leader in powering loyalty commerce, brought together two of the largest ancillary revenue solutions under one umbrella. Now, the company has initiated a new phase of rapid expansion. By adding UpStay, which provides hotel upgrades and other ancillary revenue solutions, to its portfolio, enhances its ability to deliver comprehensive and diverse services to its global customer base.

This move positions Plusgrade to make a more significant impact on travel businesses worldwide, ultimately leading to increased customer satisfaction. UpStay will be incorporated into the Plusgrade brand over the next few weeks and will operate as Plusgrade going forward.

Ken Harris, CEO of Plusgrade, shared, "The acquisition of UpStay is another step forward for our vision and mission of becoming the Global Ancillary Revenue Powerhouse." He adds, "We have been accelerating this mission through a series of innovations, launches and acquisitions, and have come into 2023 as a powerhouse for the global travel industry. We are thrilled to have the UpStay team join us, and look forward to tapping into their expertise and innovative technology to bring even more value to our now 200+ airline, hospitality, cruise, rail and financial services partners around the world."

(Source – PR Newswire)

About Plusgrade

Plusgrade offers a portfolio of premium ancillary revenue solutions that power the travel industry. With over 200 clients from various sectors, including airline, cruise, passenger rail, hospitality, and financial services, the company creates new, meaningful revenue streams by delivering exceptional customer experiences. As an ancillary revenue powerhouse, it has created new revenue opportunities worth billions of dollars across its platform, enhancing travel experiences for millions of passengers and guests. Founded in 2009 with headquarters in Montreal, the organization has a global presence with offices located worldwide.

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