Hospitality Trends

Porsche and Nobu Hotel Atlanta debut immersive hospitality experience

globenewswire
Porsche Cars North America, Inc. (PCNA) and Nobu Hotel Atlanta have teamed up to create an immersive, first-of-its-kind hospitality experience for travelers from across the globe. Located just north of Porsche’s U.S. headquarters, Nobu Hotel Atlanta unveils today the new Porsche Icon Suite and Porsche Classic Room. As the first Nobu property worldwide to offer a Porsche-themed experience, the newly opened Buckhead hotel offers stunning accommodations and a host of exclusive amenities designed to give guests an unforgettable stay.

“From our sports cars to the experiences we offer, the goal is to provide an elevated experience for everyone who engages with our brand,” said Ayesha Coker, Vice President of Marketing of PCNA. “We’re thrilled to see this collaboration come to life as two luxury brands come together for Atlantans and travelers from around the world who’re seeking a unique and immersive stay while visiting Atlanta.”

Nobu Hotel Atlanta has elegantly designed a room and suite that seamlessly integrates sleek Porsche-inspired art and decor as well as exclusive memorabilia celebrating iconic Porsche moments. Guests will also find best-in-class amenities consistent with Nobu’s signature attention to detail and customized for the Porsche-minded lifestyle. Among these are a Porsche-dedicated executive conference room onsite for guests looking to host business meetings. For those who are interested in exploring the city, they can take a ride in one of the property’s all-electric Porsche Taycan house cars, expertly navigated by dedicated personal drivers.

With excitement in store at every turn, Nobu Hotel Atlanta will offer an elevated package for those looking to shift their stay into high gear with a two-night stay in the Porsche Icon Suite with breakfast for two and Nobu’s Signature Omakase dining experience. Guests will also enjoy a stylized Nobu Champagne bottle in-room and will receive a personalized Porsche bathrobe to take home. For off-site excursions within a three-mile radius, the hotel will provide its Porsche house car service upon request.     

“At the heart of every Nobu Hotels’ collaboration is a desire to thoughtfully curate compelling experiences that enhance our guest journey,” said Rachael Palumbo, VP Global Hotel Branding at Nobu Hospitality. “With 75 years’ worth of brand excellence to its name, Porsche’s reputation as an automotive legend complements our global vision of delivering the highest level of luxury hospitality at an intimate level.”


About Nobu Hotel Atlanta

Nobu Hospitality’s first Georgia hotel and restaurant are located in Atlanta’s prestigious Buckhead community. The new property features 152 rooms and suites; a Nobu restaurant with a bar and lounge; a rooftop swimming pool and deck; conference center; and a state-of-the-art fitness center with Technogym equipment. Designed by Rockwell Group, the hotel and restaurant are located within the Phipps Plaza luxury retail center, alongside Life Time® Athletic and Life Time Work®, a healthy living and entertainment destination; a 13-story, LEED-certified, Class A office building; and Citizens Culinary Market (opening soon).

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Auberge Resorts Collection Announces Strategic Partnership with Bdt & Msd Partners

PR Newswire | February 02, 2024

The Friedkin Group announced today that the company has entered into a strategic partnership with BDT & MSD Partners ("BDT & MSD"), a merchant bank built to serve the distinct needs of business owners and strategic, long-term investors. BDT & MSD, through its affiliated hospitality investment vehicle, will make a minority investment in Auberge Resorts Collection, the manager of the award-winning portfolio of luxury hotels, resorts, residences and private clubs set in some of the world's most desirable locations. In addition, BDT & MSD's hospitality vehicle intends to invest significant capital towards acquiring and developing luxury hotel and residential assets that will be branded and managed by Auberge Resorts Collection. The partnership reflects BDT & MSD's belief in Auberge Resorts Collection's unique brand positioning and focus on creating one-of-a-kind luxury hospitality experiences. The investment will support Auberge's continued strategic growth in the Americas, Europe and beyond, with a focus on gateway urban markets and high-profile experiential destinations. "This partnership further solidifies Auberge Resorts Collection's position as the leading name in boutique luxury hospitality and marks a new and exciting era for our world-class portfolio," said Dan Friedkin, chairman of Auberge Resorts Collection and chairman and CEO of The Friedkin Group. "BDT & MSD's differentiated, long-term capital and expertise in luxury hospitality investments makes them a perfect strategic partner and will allow us to further grow the strength of the Auberge brand." "Auberge is a world-class manager of distinctive luxury hotel properties, with an exceptional track record of delivering curated guest experiences in the world's leading hospitality markets. We are excited to be a part of its future and look forward to partnering with Auberge's talented team to build on its differentiated strengths and accelerate further growth," said Coburn Packard, partner & head of real estate at BDT & MSD. Since becoming part of The Friedkin Group in 2013, Auberge Resorts Collection has grown into the leading name in boutique luxury hospitality, comprising 27 unparalleled properties across the U.S., Latin America and Europe, with a development pipeline of over a dozen hotels and two additional hotels planned to open in Florence and South Carolina this year. While each property is unique, all share a crafted approach to luxury and bring the essence of the location to life through one-of-a-kind design that reflects the destination, exceptional cuisine and dining experiences that attract both the local community and global traveler, innovative spas and wellness retreats and highly personalized service.

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