DESTINATION AND TOURISM,INDUSTRY OUTLOOK
Travis | November 25, 2022
Travis, a platform that enables travel influencers to share and earn from the brands they love, announced the launch of its Bookable Links product. The product is now available to a select group of creators — including access to over 10,000 hotels globally with notable brands such as Marriott, Intercontinental and Graduate Hotels — before wide release in 2023. Later global access launch will be available to all social media creators — with no minimum follower requirement or upfront subscription fees.
With Travis Bookable Links, influencers create bookable links of hotels they’ve stayed at, and add it to any of their social media posts or profiles. It gives their followers the option to book hotels right at the point of inspiration. When the booking is completed on Travis, creators earn a cut of the booking value.
“The majority of micro-creators and influencers who have under 100,000 followers create content for free, or depend on one-off brand deals to earn income, With our Bookable Links product, we provide a new path for revenue for these creators, while streamlining the process that aspiring travelers can take to visit their top destinations.”
-Nicole Tj, cofounder of Travis
Creators are changing how consumers discover travel by increasingly influencing vacation preferences and spending decisions. However, the tools and infrastructure that enables them to earn off their influencer efforts is lacking. Travis’ internal research with micro-creators shows that while paid brand deals make up 90% of creator income, only 10% of influencer content is actually paid for. Travis stepped in to empower creators with a way to earn passive, recurring income from the other 90% of their content.
In a world where typical influencers have started losing influence because everyone knows what #ad means, creators have a tricky line to walk between trust and profitability, says TikTok travel influencer Marissa Klurstein. “As a travel creator, it seems about time there's a way to share the places we really love and in return get rewarded for our honesty, experience and good taste.
Co-founders Nicole Tj and Thomas Lo are ex-creators themselves, with experience managing influencer campaigns, and extensive expertise working with tourism and travel organizations over the last 10 years. With their unique insight to the challenges faced by both creators and brands across the travel industry, and avid travelers themselves — they are building Travis with the mission to empower anyone to become a travel creator.
Shoopit | December 09, 2022
Innovative flight search engine and browser extension, shoopit, has released its 2022 Consumer Travel Survey. The project was undertaken to uncover the habits of UK travellers in the face of difficult economic challenges, showing that while those most affected by the ongoing cost-of-living crisis may delay their flight bookings, they still say that they’re likely to travel at least once in the next 12 months.
The survey was conducted among 2003 UK consumers who have bought a plane ticket in the last five years to determine how their travel habits have changed and where their priorities lie. The interviews were conducted by Sapio Research on behalf of shoopit in November 2022.
The key results of the survey are detailed below:
Pre-COVID-19 pandemic (pre-2019) travelling habits: In the past five years, respondents who had travelled by plane for either ‘holiday’ or ‘business’ took two trips per year. Respondents spent an average of nine nights abroad on a ‘holiday trip’, and two nights abroad on a ‘business trip’.
Post-COVID-19 pandemic travelling habits: Since the pandemic, respondents are 57% less likely to take as frequent trips abroad as they were prior to Covid-19. The survey also shows that respondents are more likely to travel shorter distances and have 51% less budget for travel expenses.
Future travelling: Over the next 12 months respondents intend to make two ‘holiday trips’ and one ‘business trip’, with individuals expecting to spend on average nine nights abroad for a ‘holiday trip’ and four nights abroad for a ‘business trip’. However, on average those who are ‘extremely affected’ by the cost of living crisis only intend to travel once in 2023.
Impact of the cost-of-living crisis on travelling: On average, respondents would consider themselves less likely to book a flight when the price increases by 17%, while for those ‘very affected’ by the cost-of-living crisis, this threshold decreases to 15%. Furthermore, 55% are less likely to travel abroad in the next 12 months and 32% have delayed booking a trip due to the cost-of-living crisis. This increases to 42% for those ‘extremely affected’ by the cost-of-living crisis.
Impact on the environment: Travellers are evermore becoming conscious of their carbon footprint with 40% of respondents most likely to book direct flights. In addition, 78% of people will not be taking business trips as opposed to only 32% prior to covid, highlighting the shift businesses have taken towards non-essential travel.
To check out the survey in more detail and to see how people’s flight booking habits have been affected by the COVID-19 pandemic and the cost of living crisis, download the full report here.
Shoopit is a search engine and browser extension that acts as an online shopping optimiser for flight bookings. What makes it unique is that it doesn’t just collect prices like an aggregator. Instead, it scours local versions of global websites to get the best possible prices for its users (the price you’re shown for the same seat on the same flight can vary wildly, depending on where you happen to live!) Born out of a commitment to make the internet transparent, democratic and borderless, Shoopit searches local versions of world’s most popular flight-booking websites, to find the best prices offered, allowing shoopit users to make better, informed purchases online, while at the same time making savings - regardless of where they live or what their IP address is. It launches in the UK, with backing from global online access provider, Hola.
TRAVEL TECHNOLOGY,HOSPITALITY TRENDS
Delta Hotels | December 12, 2022
Optii Solutions, the leading cloud-based hotel operations software, announced that Delta Hotels by Marriott Grand Okanagan Resort has chosen Optii as its housekeeping management platform.The Grand Okanagan Resort has partnered with Optii to enhance visibility across its 325-room property. Based in Kelowna, British Columbia, the Grand Okanagan Resort is the first Marriott property in Canada to adopt Optii.
The hotel is rolling out Optii Housekeeping to provide real-time visibility over multiple buildings and teams within its property. Through Optii, the team at Grand Okanagan will be able to access data into their daily operations and see where there may be gaps in team performance and efficiency. This enhanced visibility on team performance means hotel managers can provide instant feedback to the team and ensure the quality of cleans across all of its rooms. Optii Housekeeping also makes the training and onboarding of new members easier as it provides a single platform for the team to access cleaning protocols, updates to rosters and routes and guest requests.
Optii provides valuable insights into the hotel’s operations including status on job activities and the average time spent between room cleans. Using intelligent AI and machine learning, Optii streamlines and automates day-to-day responsibilities, freeing up time for managers and housekeepers to work on other important tasks.
Joseph Clohessy, Delta Grand Okanagan, General Manager, said: “Optii’s data insights will enable us to continuously improve our services while supporting our housekeeping staff. Having Optii centralize our operations means we can not only improve the productivity of our team and therefore the cleaning quality of each room but also ensure a better overall guest experience.”
“The Grand Okanagan Resort is a large property that will benefit from Optii’s predictive technology. At Optii, we want to improve the productivity and effectiveness of hotels while making the lives of all members of staff easier. We look forward to working with the team.”
-Katherine Grass, CEO, Optii Solutions
About Optii Solutions
Optii Solutions is a hotel operations solution that leverages smarter technologies such as artificial intelligence, analytics, messaging and mobility to improve the efficiency and effectiveness of housekeeping and service delivery departments. For further information, please visit: www.optiisolutions.com
TRAVEL TECHNOLOGY,HOSPITALITY TRENDS
The Alexander and Optii Solutions | November 17, 2022
Optii Solutions, the leading hotel operations software, today announced that The Alexander, A Dolce Hotel in Indianapolis has selected Optii as its hotel operations platform.
The Alexander has adopted the full Optii platform to support its hotel operations team to work more efficiently and effectively. The property features 209 rooms across two towers, with 157 hotel rooms, and 52 extended stay residences. This layout and room mix increases the operational complexity, especially for the housekeeping staff when it comes to turnaround times and cleaning sequences.
Kevin Green, Director of Operations, The Alexander, said: “We are always looking at how we can improve both the efficiency of our operation and the guest experience we provide. Using Optii to automate our housekeeping teams’ cleaning routes has saved us a considerable amount of time, so that guests can have earlier access to their rooms.
Overall, guest satisfaction has been high since Optii’s adoption, and less time is wasted between when a room attendant is finishing a room and starting the next clean. It’s a win-win.
“We are thrilled to have The Alexander as a customer. The dedication to sharing arts and culture with guests, really drives home what exceptional hospitality and experiences is all about. We are glad that we can play a part in removing operational challenges, so that the staff can focus on sharing the beautiful property with their guests.”
-Katherine Grass, CEO, Optii Solutions,
About The Alexander
Nestled in the CityWay area of downtown Indianapolis, The Alexander, A Dolce Hotel, pairs contemporary design with unparalleled hospitality. Blocks from both the Gainbridge Fieldhouse and Lucas Oil Stadium, the downtown Indianapolis hotel is only minutes from top attractions and local events, including museums, professional sports, and the Indiana Convention Center.
About Optii Solutions
Optii Solutions is a hotel operations solution that leverages smarter technologies such as artificial intelligence, analytics, messaging and mobility to improve the efficiency and effectiveness of housekeeping and service delivery departments. For further information about Optii, please visit: www.optiisolutions.com