Singapore Tourism Board partners Alibaba Group and Traveloka to shore up visitor numbers

On Tuesday, the Singapore Tourism Board (STB) cemented two strategic partnerships with Alibaba Group and Traveloka at the Tourism Industry Conference held in the city-state. The deals will help STB develop a digital strategy to bolster Singapore’s tourist numbers and engage visitors in new ways.One deal will see Alibaba’s key business units—including the online travel platform Fliggy, Alipay, video-streaming service Youku, ticketing platform Damai, and Alibaba Cloud—working with STB to generate insights on travelers’ consumption behaviors in Singapore. The three-year agreement serves as a follow-up to an existing pact that the two entities formulated in 2017.