Hospitality Management

Sonder Holdings Inc. Launches Powered by Sonder, its First Dedicated Hotel Collection

Sonder-Holdings-Inc-Launches-Powered-by-Sonder

Sonder Holdings Inc a leading next-generation hospitality company that is redefining the guest experience through technology and design, has launched its first hotel collection, Powered by Sonder.

Powered by Sonder is a collection of uniquely designed boutique hotels, powered by Sonder’s technology and operated by Sonder. These hotels are infused with local flair, and have their own distinctive design aesthetic.

In common with Sonder’s wider portfolio of hotels and multi-unit apartment properties, Powered by Sonder hotels are located in the center of key travel destinations and provide app-enabled modern service, thoughtful amenities, and consistent high quality.

23 Sonder hotels across 13 markets are part of the Powered by Sonder collection, with new properties expected to be added. Among them are Atala in Paris, Chambers in New York City, and Yelo Jean Médecin in Nice.

“Hotels make up a significant and growing part of our portfolio. The Powered by Sonder collection offers authentic, local stays in the heart of vibrant neighborhoods – at global scale and with the consistency and quality that our guests expect. Each hotel has a strong design perspective, which is distinct from Sonder’s core design aesthetic, while featuring our seamless, app-driven service. Many have unique features for our guests to discover, including on-site food and beverage outlets,” said Francis Davidson, Co-Founder and CEO at Sonder.

Powered by Sonder hotels can be booked on Sonder.com, in the Sonder app, and via online travel agent partners in the same way as Sonder’s wider portfolio.

“Hotels in the Powered by Sonder collection benefit from our proprietary technology and operational expertise, and existing boutique hotels can be efficiently integrated into our portfolio. We’re continuing to expand and diversify our portfolio, with hotels and resorts in both our Powered by Sonder and wider collection, in addition to multi-unit apartment properties,” said Martin Picard, Co-Founder and Chief Real Estate Officer at Sonder.

Sonder operates in 40+ markets across ten countries, and has approximately 18,200 live and contracted units worldwide as of Q1 2023. The company distinguishes itself in the hospitality industry through modern design and by using technology to deliver a frictionless guest experience at a lower cost structure. The Sonder app puts guests in full control of their stay – from booking, to interacting with guest services, to check-out – via their own mobile device.

Sonder recently announced expansion in EMEA and Florida, and shared that over a third of its properties are in the top 10% of Tripadvisor listings.
 

About Sonder

Sonder is revolutionizing hospitality through innovative, tech-enabled service and inspiring, thoughtfully designed accommodations combined into one seamless experience. Launched in 2014, Sonder provides a variety of accommodation options — from spacious rooms to fully-equipped suites and apartments found in over 40 markets spanning ten countries and three continents. The Sonder app gives guests full control over their stay. Complete with self-service features, simple check-in and 24/7 on-the-ground support, amenities and services at Sonder are just a tap away, making a world of better stays open to all.

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Auberge Resorts Collection Announces Strategic Partnership with Bdt & Msd Partners

PR Newswire | February 02, 2024

The Friedkin Group announced today that the company has entered into a strategic partnership with BDT & MSD Partners ("BDT & MSD"), a merchant bank built to serve the distinct needs of business owners and strategic, long-term investors. BDT & MSD, through its affiliated hospitality investment vehicle, will make a minority investment in Auberge Resorts Collection, the manager of the award-winning portfolio of luxury hotels, resorts, residences and private clubs set in some of the world's most desirable locations. In addition, BDT & MSD's hospitality vehicle intends to invest significant capital towards acquiring and developing luxury hotel and residential assets that will be branded and managed by Auberge Resorts Collection. The partnership reflects BDT & MSD's belief in Auberge Resorts Collection's unique brand positioning and focus on creating one-of-a-kind luxury hospitality experiences. The investment will support Auberge's continued strategic growth in the Americas, Europe and beyond, with a focus on gateway urban markets and high-profile experiential destinations. "This partnership further solidifies Auberge Resorts Collection's position as the leading name in boutique luxury hospitality and marks a new and exciting era for our world-class portfolio," said Dan Friedkin, chairman of Auberge Resorts Collection and chairman and CEO of The Friedkin Group. "BDT & MSD's differentiated, long-term capital and expertise in luxury hospitality investments makes them a perfect strategic partner and will allow us to further grow the strength of the Auberge brand." "Auberge is a world-class manager of distinctive luxury hotel properties, with an exceptional track record of delivering curated guest experiences in the world's leading hospitality markets. We are excited to be a part of its future and look forward to partnering with Auberge's talented team to build on its differentiated strengths and accelerate further growth," said Coburn Packard, partner & head of real estate at BDT & MSD. Since becoming part of The Friedkin Group in 2013, Auberge Resorts Collection has grown into the leading name in boutique luxury hospitality, comprising 27 unparalleled properties across the U.S., Latin America and Europe, with a development pipeline of over a dozen hotels and two additional hotels planned to open in Florence and South Carolina this year. While each property is unique, all share a crafted approach to luxury and bring the essence of the location to life through one-of-a-kind design that reflects the destination, exceptional cuisine and dining experiences that attract both the local community and global traveler, innovative spas and wellness retreats and highly personalized service.

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