Hospitality Trends

Sonder Holdings Inc. More Than Doubles Footprint in Boston with Addition of 264-key Hotel

Sonder-Holdings-Inc-More-Than

Sonder Holdings Inc, a leading next-generation hospitality company that is redefining the guest experience through technology and design, today opened The Arcadian, its sixth live property in Greater Boston. It becomes the largest hotel in Sonder’s portfolio, and one of its highest key-count properties alongside Battery Park in New York City and Business Bay in Dubai.

Sonder is now operating The Arcadian hotel, which has 264 rooms and occupies a prime location in Brookline. The property is close to Boston University and Fenway Park stadium, with easy access to Harvard University, Boston College, and several leading medical institutions. It is the perfect base for exploring the city and discovering hidden local spots.

“We’re excited to operate this large hotel in an unbeatable location, more than doubling our key count in Greater Boston. Our signature design-forward, tech-enabled experience appeals to the next generation of travelers, and will help us maximize the potential of this incredible asset. We bring deep operating experience with over 40 markets worldwide, and look forward to welcoming business and leisure guests in the heart of Brookline,” said Gregg Klein, Regional General Manager at Sonder.

The Arcadian features food and beverage on site, parking, and a fitness center. It joins Sonder’s five existing properties in Greater Boston, including the 907 Main hotel in Cambridge and The Pierce serviced apartments in the Fenway-Kenmore neighborhood.

“Sonder leases, manages and operates hotel and multi-unit apartment buildings in prime locations. Properties which already align with Sonder’s brand can be quickly and efficiently integrated into Sonder’s portfolio. This enables property owners to start benefiting from Sonder’s operational expertise, brand and distribution, revenue management technology, and RevPAR initiatives to maximize NOI. Additionally, Sonder works with property owners on ground-up new developments, as well as conversions from office to hospitality use,” said Jenna Jacobson, Regional Director of Real Estate at Sonder.

Sonder operates in 40+ cities across ten countries and has approximately 18,200 live and contracted units worldwide as of Q1 2023. The company distinguishes itself in the hospitality industry through modern design and by infusing technology into its guest experience. This app-driven experience puts guests in full control of their stay. They can access everything they need – from booking, to interacting with guest services, to check-out – via their own mobile device from anywhere and at any time, using the Sonder app.

In Q1 2023 Sonder reported 50% year-over-year revenue growth, as the company continued on its path to achieving sustainable cash flow positivity. Sonder continued to expand its corporate travel business, including signing new GDS partnerships and working with leading travel management companies. The company rolled out improved pricing algorithms allowing it to better capture demand throughout the booking window, and continued to implement its elevated merchandising strategy with a reimagined art direction and photography leading to a conversion uplift.
 

About Sonder

Sonder is revolutionizing hospitality through innovative, tech-enabled service and inspiring, thoughtfully designed accommodations combined into one seamless experience. Launched in 2014 and headquartered in San Francisco, Sonder provides a variety of accommodation options from spacious rooms to fully-equipped suites and apartments found in over 40 markets spanning ten countries and three continents. The Sonder app gives guests full control over their stay. Complete with self-service features, simple check-in and 24/7 on-the-ground support, amenities and services at Sonder are just a tap away, making a world of better stays open to all.

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Auberge Resorts Collection Announces Strategic Partnership with Bdt & Msd Partners

PR Newswire | February 02, 2024

The Friedkin Group announced today that the company has entered into a strategic partnership with BDT & MSD Partners ("BDT & MSD"), a merchant bank built to serve the distinct needs of business owners and strategic, long-term investors. BDT & MSD, through its affiliated hospitality investment vehicle, will make a minority investment in Auberge Resorts Collection, the manager of the award-winning portfolio of luxury hotels, resorts, residences and private clubs set in some of the world's most desirable locations. In addition, BDT & MSD's hospitality vehicle intends to invest significant capital towards acquiring and developing luxury hotel and residential assets that will be branded and managed by Auberge Resorts Collection. The partnership reflects BDT & MSD's belief in Auberge Resorts Collection's unique brand positioning and focus on creating one-of-a-kind luxury hospitality experiences. The investment will support Auberge's continued strategic growth in the Americas, Europe and beyond, with a focus on gateway urban markets and high-profile experiential destinations. "This partnership further solidifies Auberge Resorts Collection's position as the leading name in boutique luxury hospitality and marks a new and exciting era for our world-class portfolio," said Dan Friedkin, chairman of Auberge Resorts Collection and chairman and CEO of The Friedkin Group. "BDT & MSD's differentiated, long-term capital and expertise in luxury hospitality investments makes them a perfect strategic partner and will allow us to further grow the strength of the Auberge brand." "Auberge is a world-class manager of distinctive luxury hotel properties, with an exceptional track record of delivering curated guest experiences in the world's leading hospitality markets. We are excited to be a part of its future and look forward to partnering with Auberge's talented team to build on its differentiated strengths and accelerate further growth," said Coburn Packard, partner & head of real estate at BDT & MSD. Since becoming part of The Friedkin Group in 2013, Auberge Resorts Collection has grown into the leading name in boutique luxury hospitality, comprising 27 unparalleled properties across the U.S., Latin America and Europe, with a development pipeline of over a dozen hotels and two additional hotels planned to open in Florence and South Carolina this year. While each property is unique, all share a crafted approach to luxury and bring the essence of the location to life through one-of-a-kind design that reflects the destination, exceptional cuisine and dining experiences that attract both the local community and global traveler, innovative spas and wellness retreats and highly personalized service.

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