The Amazing Ways TUI Uses Blockchain To Revolutionize The Travel Industry
Forbes Magazine | December 07, 2018
Blockchain is the latest innovation to take over vacation planning. It's expected to disrupt the industry as much as when Expedia, Airbnb, and Priceline took vacation planning online. German company TUI Group, the world’s largest tourism company, is also the world’s pioneer to integrate blockchain into the travel industry. In fact, the company’s chief executive, Friedrich Joussen, has such belief in the technology and its probability of replacing the services of companies such as Expedia, that TUI Group sold Hotelbeds in 2016 for $1.6 billion to get the company out of the travel aggregator business.