arrivia | June 16, 2022
American consumers are ready for travel, ready to redeem and ready to earn travel rewards, according to a new survey report released this week by arrivia, a leading travel loyalty and booking technology platform that serves consumer-facing companies worldwide. The report, Where travel meets loyalty, reveals that U.S. consumers are looking for value when it comes to travel and that travel rewards have the potential to deliver that value. The report also shows a significant gap between what customers expect from their rewards and what loyalty providers offer.
Between December 2021 and January 2022, arrivia surveyed 2,150 American consumers and 204 industry decision-makers about the role of travel rewards in the post-pandemic travel resurgence. Almost 50% of the consumer respondents said the ability to earn points on travel is important. In comparison, 42% have redeemed points to lower the cost of their trip and one-third expected to use their loyalty points to cover the entire cost of their journey.
These findings suggest that loyalty programs that enable members to earn and redeem travel rewards can leverage the recent surge in travel demand to capture more of their members' spend, incentivize new sign-ups and better engage with existing members.
Travel rewards are key but are often lacking.
While travel rewards programs can be effective loyalty engines, they often fall short of expectations. Both industry decision-makers and consumers agree as to why. Almost a quarter of travelers said their rewards don't seem valuable enough, while nearly a third are frustrated by the lack of redemption options, and roughly the same amount say it's difficult or complex to earn and redeem points.
Industry leaders recognize that their loyalty programs are lacking, with 27% admitting they fail to offer enough variety when it comes to travel options, and 28% report that they struggle to demonstrate the value of their rewards.
What's even more worrying for loyalty administrators is the number of respondents who say that none of their loyalty programs offer travel rewards (54%), compared to 65% of industry leaders who say these redemption options are available. This apparent disconnect means loyalty providers should emphasize marketing their travel rewards and better communicate their value.
"Loyalty providers that want to use their travel rewards program to help grow their business must give members what they want. As our survey results indicate, that means delivering the right rewards and offers to the right people at the right time, Expanding travel options, making it easier to redeem travel and providing a seamless booking experience backed by flexible technology are all important to increasing the real and perceived value of travel loyalty programs."
-Jeff Zotara, arrivia Chief Marketing Officer
Technological capability remains a barrier to closing the value gap for many loyalty program providers; 39% of loyalty programs don't allow members to book travel directly through their platform. Another 31% say booking conversion rates would improve if they could offer more exclusive discounts.
Other findings from the survey include:
63% of industry respondents plan on offering new travel rewards or benefits in 2022, including exclusive travel options, deeper discounts and experiences or activities.
30% say attracting new members to their loyalty programs is their biggest challenge
26% of travelers turn to their loyalty program platforms first when travel planning signaling that deals can influence decisions
59% of millennials say it's either extremely or very important to be able to redeem points or miles when planning a trip.
Focus on travel loyalty programs for financial services brands
Though the survey included respondents from different industries, including hospitality, travel and education, the report reveals that financial services companies have the most to gain by upping the value proposition of their travel rewards programs.
More than half of credit cardholders belong to a loyalty program that includes travel benefits, and roughly 80% belong to five or more loyalty programs. That means they are more likely to be familiar with various reward structures and more attuned to the relative value of rewards, while loyalty providers in this sector must stand out from the crowd to differentiate their programs from traditional types of travel rewards.
Offering travel rewards is a good first step; we know they resonate with cardholders and consumers, added Zotara. But if credit card companies and financial institutions want to become their customers' go-to for everyday purchases and capture more of their travel spend, they need to get to the next level by providing exceptional, exclusive discounts combined with streamlined redemption and whole-trip booking capabilities.
That's how brands can not only meet the expectations established by online travel providers but exceed them and become their customers' first thought when planning to travel.
The Where travel meets loyalty survey report can be downloaded here.
For more information about the survey or to speak with Jeff Zotara, Chief Marketing Officer at arrivia, please contact Sylvia Kindlain at email@example.com.
Arrivia is a travel technology company that provides travel loyalty, booking and marketing solutions to consumer-facing companies that want to deliver exceptional value to their customers, uncover new revenue streams and drive growth through exciting travel rewards and member benefits. The company's Travel Privileges platform opens up the world of travel for companies like American Express, USAA and Marriott Vacation Club by offering their customers more value through exclusive pricing and encouraging discovery with relevant and personalized options that inspire travel and consumer loyalty. To learn more about how arrivia helps companies drive growth, incentivize sales, boost affinity and reward high-value customers, visit www.arrivia.com.
WorldHotels | July 12, 2022
WorldHotels Collection announced today the expansion of its hotel offerings in premier destinations across Europe. The addition of these exquisite properties is part of the company's larger effort to strategically expand its footprint in key destinations across the globe.
The latest WorldHotels openings include: The Crown London in London, UK; Woughton House Hotel in Milton Keynes, UK; The Riverside Hotel in Salisbury, UK; and Hotel Mulino di Firenze in Florence, Italy. Below are descriptions of the four new WorldHotels properties:
The Crown London, London, UK is where English heritage meets contemporary design. Located just 18 minutes from the heart of London's center, this Victorian style hotel features flawless suites with stained-glass windows and fireplaces. This modern space is designed to be the perfect sanctuary a short distance away from the hustle and bustle of the city. The property features a contemporary restaurant and a longstanding landmark London pub. Other amenities include a well-equipped fitness center, swimming pool and conference venue.
Woughton House Hotel, Milton Keynes, UK is located in a beautiful tranquil setting, unique to the Milton Keynes area. Built in 1844, this Georgian manor house is the perfect getaway and wonderful hotel for all celebrations. The grounds are surrounded by greenery and Ouzel Valley Park, which provides guests with endless photo opportunities. Amenities include premium bedding, continental breakfast and Cosy's lounge bar. There are also multiple dining and entertainment options just a short distance from the hotel.
The Riverside Hotel, Salisbury, UK presents five-star luxury located in the heart of charming and historic Salisbury, which is best known for its timeless appeal and charm. A contemporary manor house, The Riverside Hotel is filled with character, and is on the grounds of the Avon and Nadder rivers, overlooking the stunning Salisbury Cathedral. Amenities include food and beverage options at the beautiful Brasserie at Riverside and specialty champagne cocktails on the terrace at Mark's Bar. The hotel is just a quick walk to the heart of the city, where guests can explore the historic Salisbury Cathedral, Britain's tallest spire and the best-preserved copy of the Magna Carta. The famous Stonehenge is also just a short drive away.
Hotel Mulino di Firenze, Florence, Italy is a beautiful romantic property within close proximity to Florence's major landmarks, allowing guests to discover both the city and the countryside. Located on the Arno River in Tuscany, the property offers guests exclusively Tuscan stays amongst nature, art, and the food and wine of the region. Guests will enjoy dining at Grano D'Oro Restaurant, which overlooks the Arno and offers outdoor terrace seating in the summer. For visitors seeking tranquility, the Spa features wellness and personized beauty treatments reserved exclusively for hotel guests. The summer is also the perfect time to access the hotel's solarium area swimming pool complete with deckchairs, sun loungers and umbrellas.
"As we continue to grow our offerings across the globe, we remain focused on delivering unforgettable guest experiences to today's travelers and these properties are no exception, With travelers setting out to discover the world once more, we are excited to welcome them at our hotels and resorts."
-Ron Pohl, President of WorldHotels.
With the recent appointment of Ron Pohl to serve as the organization's global President, the organization is focused on driving superior revenue to its hoteliers, expanding its portfolio of offerings in premier global destinations, building brand awareness, strengthening its loyalty program and providing exceptional experiences for its guests.
"These four hotels are welcome additions to our portfolio of exquisite independent hotels, We are committed to providing guests with authentic and curated experiences at our hotels and resorts around the world."
-Wytze Van den Berg, Vice President International Operations – EMEA
Guests can enjoy the benefits of leading loyalty program, WorldHotels Rewards, when staying at these properties. Learn more about WorldHotels Rewards and register to Earn Double Points on your next stay.
About WorldHotels Collection
WorldHotels™ Collection is a privately held hotel soft brand within the BWH Hotel Group® global network. Founded by independent hoteliers dedicated to the art of hospitality, and celebrating its 50th year anniversary in 2021, WorldHotels offers one of the finest portfolios of independent hotels and resorts around the globe, expertly curated to inspire unique, life enriching experiences that connect people and places. WorldHotels is comprised of four unique collections, each with its own personality and style to appeal to the needs of today's traveler. The collections include: WorldHotels Luxury, WorldHotels Elite, WorldHotels Distinctive and WorldHotels Crafted. For more information visit WorldHotels.com.
TRAVEL TECHNOLOGY,DESTINATION AND TOURISM
lastminute.com | July 01, 2022
a global technology consultancy that integrates strategy, design and engineering to drive digital innovation, announced a strategic collaboration with lastminute.com, the European Travel-Tech leader in dynamic holiday packages.
lastminute.com will partner with Thoughtworks at a time when its business is rapidly resuming after the pandemic, and it is now back at full speed in delivering on its ambitious growth plans. To achieve this, its developer teams are evolving and growing in numbers, all in a very short timeframe and in a dynamic and complex technology landscape.
Thoughtworks will support lastminute.com in this exciting transformation phase, to continue to meet the rapid pace of change in the travel industry most effectively and create even more customer-centric experiences.
“At lastminute.com, we see ourselves as a tech company that travels. Every month we reach 60 million users via our websites and app and for us it is a business imperative to always make sure our clients have the best customer experience. The travel industry is continuously evolving and the global move to digitalization means we’ll increasingly grow our traffic, as more and more users search for and book their travel experiences online, The purpose of Thoughtworks, as stated on their website, is ‘To create an extraordinary impact on the world through our culture and technology excellence’. This is very much in line with my vision for our technology department, and I cannot wait to harness their thought leadership in software engineering to bring us one step closer to technology excellence.”
-Corrado Casto, chief technology officer at lastminute.com
The lastminute.com and Thoughtworks engineering teams will work side-by-side in a co-delivery setup on the most business-critical technologies and architectural challenges. The co-delivery work will be supported by coaching, training and mentoring sessions aimed at boosting lastminute.com’s ability to deliver engineering excellence and their ways of working.
“In the face of unpredictability and constant change, modern digital businesses such as lastminute.com have an advantage. They have learned to demand new levels of business agility and to continuously innovate, We’re excited to partner with lastminute.com as they continue to drive technology excellence and help people fulfill their aspirations as they return to traveling.”
-Gautam Srusti, managing director at Thoughtworks Italy
lastminute.com is the European Travel-Tech leader in dynamic holiday packages. The company operates a portfolio of well-known brands such as lastminute.com, Volagratis, Rumbo, weg.de, Bravofly, Jetcost, Crocierissime and Hotelscan, with a vision to design the future of travel & tourism using digital technology as an enabler. The business is run in 17 languages and 40 countries, with more than 1,500 employees spread worldwide developing owned products and services aimed at powering the entire traveler journey for millions of people. lastminute.com N.V. is a publicly traded company listed under the ticker symbol LMN on SIX Swiss Exchange.
Thoughtworks is a global technology consultancy that integrates strategy, design and engineering to drive digital innovation. We are 11,000+ people strong across 49 offices in 17 countries. Over the last 25+ years, we’ve delivered extraordinary impact together with our clients by helping them solve complex business problems with technology as the differentiator.
Hyatt Hotels Corporation | July 06, 2022
Hyatt Hotels Corporation (NYSE:H) is proud to announce Caption by Hyatt Beale Street Memphis opened its doors marking the launch of Hyatt’s new lifestyle brand, Caption by Hyatt. Located on the corner of world-famous Beale Street and Front Street, the 136-room hotel offers guests a select-service neighborhood experience that sparks conversation and grounded by the people and place of one of Memphis’ most sought-after areas.
With spectacular views of the Mississippi River and city skyline, the hotel is a centrally located hub near signature Memphis experiences like the Orpheum Theater, the Memphis Rock n’ Soul Museum, FedEx Forum, and Sun Studios. Using upcycled and community-inspired design, the property weaves eclectic contemporary aesthetics into the urban industrial history of the area. The hotel is integrated into the historic William C Ellis & Sons Ironworks and Machine Shop as part of the One Beale mixed-use development, preserving the existing riverside brick and cast-iron façade that dates back to 1879. This commitment to sustainability is reflected in the property’s layering of colors, textures, recycled materials, and emphasis on community. The hotel highlights the culturally resonant artwork of local artists with an intriguing and inspiring interior mural by Frances Berry and a momentous exterior mural by Juan Rojo.
“Caption by Hyatt Beale Street Memphis is a first-of-its-kind property that offers conscientious travelers a true Memphian lifestyle experience, By creating a welcoming space for both locals and travelers to be themselves and feel connected to the community, we are proud to create a space that shares a taste of all the local culture and cuisine there is to savor.”
-Sarah Titus, area general manager, Hyatt.
Community Connections: Talk Shop at Ellis & Beer Garden
A signature marquee on Front Street welcomes guests into Talk Shop at Ellis, serving as the Caption by Hyatt brand’s remixed and reimagined hotel lobby experience. The inviting space with floor to ceiling windows creates a lively, bright and versatile all-day lounge and workspace for locals and guests to enjoy craft coffee or cocktails, work remotely, or casually meet up for an impromptu hangout with friends. This intentional culinary and social space highlights regional favorites through an all-day menu, the Hearth Bar’s assortment of freshly baked breads and tasty spreads, and the locally sourced 24-hour grab-and-go market.
The indoor lounge area spills out into a 1,500-square-foot patio and beer garden adorned with open fire pits and exposed brick. A living plant wall with bench seating offer picturesque hangout moments. Exclusively at the beer garden, guests can get a taste of the Wm C. Pilsner, an exclusive beer locally crafted in collaboration with Grind City Brewing. Together with other Memphian beverage purveyors like Mempops, Wrapzody, Muddys and Raw Girls, Talk Shop at Ellis delivers an unmistakably Memphian neighborhood experience to both travelers and local Memphians.
A rotating events calendar at the welcome area serves as a space for travelers and locals alike to discover and share their own experiences be it a gallery opening, open-mic night, book clubs, or spoken word happening in the area. Guests can connect with the emcee, who is the all-encompassing host and guide to the Caption by Hyatt experience.
Flexible Meetings & Events Spaces
The Gathering Space, which is a 350-square-foot glass-enclosed space that lives inside Talk Shop at Ellis, serves as a first-come, first-serve private meeting or event space with a large community table. When the space is not booked for private use, the meeting table turns into a billiards table for guests to enjoy.
Through the back doors of Talk Shop at Ellis, guests are welcomed by a 1,000-square-foot courtyard area filled with greenery, where wooden benches offer an outdoor lounge space to enjoy the local provisions offered inside. The area is surrounded by beautifully preserved façades of the historic William C. Ellis Building, and includes an elevated soundstage met with a large screen on the backdrop, doubling as a community event space for live performances, movie nights, and more.
To cater to today’s guests who crave seamless, instantaneous access, the Caption by Hyatt Beale Street Memphis experience features a streamlined check-in, mobile key, and mobile-order food service. Guests can access their rooms with Room Keys in Apple Wallet, which allows World of Hyatt members to easily and securely tap their iPhone or Apple Watch to unlock guestrooms and key card-protected common areas without having to open an app or handle a traditional plastic room key. Powered by modern technology with an emphasis on the conscious traveler, any additional information, features, and experiences can be found in the World of Hyatt app or via QR codes.
Vibrant Design and Accommodations
The functionally designed guestrooms at Caption by Hyatt Beale Street Memphis display bold, irreverent interiors that reflect the culture of urban street-art with soothing hues of blues and bold yellows, bringing to life the spirit of Memphis. Guests enter thoughtfully designed living spaces with repurposed materials, unpretentious comforts, and an in-room work/play lounge with a worktable, task lighting, and power outlets that is separated from the sleeping area. Industrial barn-inspired doors slide open to reveal the spacious, well-lit bathrooms treated with custom Memphis-themed wallcoverings, enclosed walk-in rain showers, large vanities, and plenty of counter space. Eight riverfront suites present guests with double vanities and offer a large living area with a pullout couch that lead to step-out balconies with expansive views of the Mississippi River and iconic M Bridge.
Located on the second floor, the sun-kissed fitness facilities open to floor-to-ceiling windows facing Front Street, overlooking the beer garden below. The expansive gym is fitted with modern and updated equipment for a full body workout, including a cable machine, free weights, a row machine, cycling machines and treadmills. The space is covered in colorful green wall coverings highlighted by pops of color, leading into a soothing functional movement studio ideal for yoga, barre, or Pilates.
Access to Hyatt Centric Beale Street Memphis
Guests staying at Caption by Hyatt Beale Street Memphis have access to the neighboring Hyatt Centric Beale Street Memphis’ amenities and meeting spaces, including the full-service restaurant, CIMAS, and Beck & Call, the rooftop bar that overlooks the Mississippi River and M Bridge. For more information or to book a reservation, visit http://captionbyhyattmemphis.com.
Following the opening of Caption by Hyatt Beale Street Memphis, the Caption by Hyatt brand is expected to make its debut in additional metropolitan and downtown markets including Shanghai, Osaka, Tokyo and Saigon. For more information on Caption by Hyatt, visit captionbyhyatt.com.
The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.
About Caption by Hyatt
The Caption by Hyatt brand redefines what hospitality looks like in the modern world. Designed to be truly of the community—not just in it—the people make the place throughout each Caption by Hyatt hotel. Caption by Hyatt hotels hire local, buy local, and vibe local. Be it an open-mic night or a pop-up art installation, each space within Caption by Hyatt hotels is programmed to reflect each destination and its community. At the heart of each Caption by Hyatt hotel is Talk Shop: an all-day spot where guests can eat, drink, get some work done, hang with friends, or just chill. Caption by Hyatt hotels offer guests a place where "you can do you and be you,” with a tech-forward mindset offering digital check-in, digital keys, mobile-order food service, Staycast streaming technology and more.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of March 31, 2022, the Company’s portfolio included more than 1,150 hotels and all-inclusive properties in 71 countries across six continents. The Company's offering includes the Park Hyatt®, Miraval®, Grand Hyatt®, Alila®, Andaz®, The Unbound Collection by Hyatt®, Destination by Hyatt™, Hyatt Regency®, Hyatt®, Hyatt Ziva™, Hyatt Zilara™, Thompson Hotels®, Hyatt Centric®, Caption by Hyatt, JdV by Hyatt™, Hyatt House®, Hyatt Place®, UrCove, and Hyatt Residence Club® brands, as well as resort and hotel brands under the AMR™ Collection, including Secrets® Resorts & Spas, Dreams® Resorts & Spas, Breathless Resorts & Spas®, Zoëtry® Wellness & Spa Resorts, Vivid Hotels & Resorts®, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Unlimited Vacation Club®, Amstar DMC destination management services, and Trisept Solutions® technology services. For more information, please visit www.hyatt.com.