DESTINATION AND TOURISM,INDUSTRY OUTLOOK

Travis Launches Bookable Links Product to Enable Influencers to Earn from Travel Brands They Love

Travis | November 25, 2022 | Read time : 01:41 min

Travis Launches Bookable Links Product
Travis, a platform that enables travel influencers to share and earn from the brands they love,  announced the launch of its Bookable Links product. The product is now available to a select group of creators — including access to over 10,000 hotels globally with notable brands such as Marriott, Intercontinental and Graduate Hotels — before wide release in 2023. Later global access launch will be available to all social media creators — with no minimum follower requirement or upfront subscription fees.

With Travis Bookable Links, influencers create bookable links of hotels they’ve stayed at, and add it to any of their social media posts or profiles. It gives their followers the option to book hotels right at the point of inspiration. When the booking is completed on Travis, creators earn a cut of the booking value.

“The majority of micro-creators and influencers who have under 100,000 followers create content for free, or depend on one-off brand deals to earn income, With our Bookable Links product, we provide a new path for revenue for these creators, while streamlining the process that aspiring travelers can take to visit their top destinations.”

-Nicole Tj, cofounder of Travis

Creators are changing how consumers discover travel by increasingly influencing vacation preferences and spending decisions. However, the tools and infrastructure that enables them to earn off their influencer efforts is lacking. Travis’ internal research with micro-creators shows that while paid brand deals make up 90% of creator income, only 10% of influencer content is actually paid for. Travis stepped in to empower creators with a way to earn passive, recurring income from the other 90% of their content.

In a world where typical influencers have started losing influence because everyone knows what #ad means, creators have a tricky line to walk between trust and profitability, says TikTok travel influencer Marissa Klurstein. “As a travel creator, it seems about time there's a way to share the places we really love and in return get rewarded for our honesty, experience and good taste.

Co-founders Nicole Tj and Thomas Lo are ex-creators themselves, with experience managing influencer campaigns, and extensive expertise working with tourism and travel organizations over the last 10 years. With their unique insight to the challenges faced by both creators and brands across the travel industry, and avid travelers themselves — they are building Travis with the mission to empower anyone to become a travel creator.

Spotlight

Sustainability has risen to the top of the CEO agenda and leaders across industries are stepping up action.1 In travel, many companies are already in the process of setting ambitious sustainability goalsand developing corresponding strategies, including
the transition to net zero. 2 However, to achieve these goals and transition to a more sustainable future, travel and tourism (T&T) companies mustsuccessfully develop products that enable more sustainable travel choices.


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COMMERCIAL TRAVEL,INDUSTRY OUTLOOK

Samsonite Confirms Multi-Year PIM Renewal with Digital Wave Technology

Samsonite | December 05, 2022

Digital Wave Technology is pleased to announce a multi-year PIM contract renewal with Samsonite, global lifestyle bag and travel luggage company. Samsonite initially selected Digital Wave in 2018 to support ongoing e-commerce growth in Asia."Digital Wave’s solutions have been integral as we’ve expanded our distribution and worked to make customer experience seamless across different channels, regions, and languages,” commented Sheldon Chan, Vice President, Digital & E-Commerce, Samsonite Asia Pacific & Middle East. “We decided to continue working with the Digital Wave team because of the ease of managing our storefronts and the highly customizable workflow.” Samsonite manages 42 storefronts in Digital Wave’s solution. The e-commerce for each storefront utilizes Digital Wave’s workflow to enable quick speed to market and strict governance to guarantee that consumers receive correct, complete product information. “Samsonite initially chose us to drive an ambitious global e-commerce strategy. The company was entering new markets, dealing in different currencies, etc.,It’s a great compliment to have secured a contract renewal, and we’re particularly delighted to continue working with Samsonite’s incredible team.” -Dan DeHart, Vice President, Professional Services, Digital Wave Technology About Digital Wave Technology Digital Wave Technology assists brands and retailers in accelerating omnichannel growth and direct-to-consumer digital sales, marketing, and merchandising. Digital Wave’s innovative Product Platform unifies the entire product journey from item creation, product information enrichment, management, and syndication (PIM/MDM), planning, pricing, and merchandising. The only product solution platform built with full AI, automation, and configurable workflow, Digital Wave allows brands and retailers to centralize, organize, enrich, merchandise, and publish product content easily and efficiently. The results? Improved speed-to-market and increased channel distribution of new items, lower returns and labor costs, improved collaboration among internal teams and suppliers, and a more compelling customer experience. Learn more about how Digital Wave can significantly impact your company’s bottom line at https://www.digitalwavetechnology.com. About Samsonite Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich design heritage to create unparalleled products that fulfill the on-the-go lifestyle needs of the business professional.Learn more about Samsonite at https://shop.samsonite.com/home

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DESTINATION AND TOURISM,HOSPITALITY TRENDS

There’s No Place Like Hotels this Festive Season, Hyatt Global Survey Finds

Hyatt | December 06, 2022

Travelers are prioritizing experiences and connections this festive season with rooms revenue pacing 30% ahead of 2019 for resort locations worldwide. With leisure travel continuing to soar, Hyatt Hotels Corporation (NYSE: H) shares the most compelling travel trends for global guests and suggestions on how to make the most of festive season travel. Hotels and Resorts Prove To Be Preferred Over a Home Rental Spreading joy and delight, hotels and resorts are delivering on the festive spirit this time of year with seasonal décor, food, music and more. According to a global survey commissioned by Hyatt and conducted by OnePoll, nearly two-thirds of people traveling with families prefer to stay at a hotel or resort rather than a home rental. Allowing guests to maximize their travels and focus on spending quality time with loved ones, many Hyatt hotels and resorts around the world offer luxury amenities, on-site dining options, 24-hour room service, concierge services, wellbeing experiences and more. In addition to offering the necessities, Hyatt hotels and resorts around the world participate in seasonal celebrations that make it easy for the entire family to get into the festive spirit through exciting experiences including: A Christmas concert under the stars at Grand Hyatt San Antonio River Walk, allowing guests and locals to enjoy a night of cocktails and to hear some of the greatest festive season hits live. A New Year’s Eve “Sail Away Party” at Hyatt Regency Brisbane, featuring welcome cocktails, a beverage package, roving canapes, food stations, live entertainment, a photobooth and a glass of sparkling champagne at midnight. The opportunity to bask in everything New York City has to offer and ring in the new year with spectacular views and close proximity to the iconic Times Square Ball Drop at the new Grayson Hotel, part of The Unbound Collection by Hyatt. Multi-Generational Families Seek Togetherness and Reunite with Loved Ones Through Travel This year, many parents and grandparents will gather with their families for the holidays, with 94% of adults ages 45+ who responded are planning to travel in December and 58% in January, indicating that connecting with loved ones is top of mind for travelers. Travelers seeking to participate in meaningful and immersive experiences while creating lasting memories can look to all-inclusive resorts, such as Hyatt Ziva Riviera Cancun in Mexico and Dreams Karibana Cartagena Golf & Spa Resort in Colombia, which invite guests of all ages to connect with one another. Those looking for the perfect destination for the entire family to gather and carry on seasonal traditions can consider The Lodge at Spruce Peak in Stowe, Vermont. This Destination by Hyatt property offers something for everyone – from the all-natural spa for adults to crafting workshops and a game room for kids. Say Goodbye to Wrapped Presents: Travel and Unique Experiences Top Consumers’ Wish Lists While some people enjoy a traditional gift, experiences create memories – which is why 61% of respondents noted they would be excited to receive travel or an experience such as a vacation, plane tickets, spa and meditation session or a cooking class as a gift this year. When it comes to gift giving, consider an unforgettable travel adventure or an immersive experience this festive season. Hyatt’s new FIND experiences platform allows World of Hyatt members to explore – and gift – more than 200 exclusive experiences around the globe including: Cliffside Dining at Alila Jabal Akhdar (Oman) An Off-road Volcano Adventure at Hyatt Regency Yogyakarta (Indonesia) Dinner Under the Stars at Zoëtry Agua Punta Cana (Dominican Republic) A Day with Chef Nino Redruello at Thompson Madrid (Spain) Global, Dream Getaways are Making a Comeback with Japan, Canada and Italy Being Some of the Most Popular Destinations With leisure travel continuing to increase and many borders now open around the world, consumers are prioritizing once-in-a-lifetime trips with unique experiences and opportunities to connect. According to the survey, 62% of respondents agree that the festive season is a great time to cross off a bucket list destination with some of the most popular destinations being Japan, Canada and Italy. Travelers can check off their bucket list items at these new and recently renovated Hyatt hotels in some of the most sought-after destinations with the family, as a couple’s getaway or for a solo adventure: Fuji Speedway Hotel (Shizuoka, Japan): Against the breathtaking backdrop of Mount Fuji and as part of The Unbound Collection by Hyatt brand, Fuji Speedway Hotel is a unique and unconventional hotel offering indulgent hospitality and a chance to visit the iconic Fuji Speedway race circuit and motorsports museum. Park Hyatt Toronto (Ontario, Canada): The reimagined Park Hyatt Toronto welcomes guests back to the luxurious Yorkville neighborhood where guests can tour world-renowned museums and art galleries, enjoy a treatment at Stillwater Spa or deliciously crafted cocktails overlooking the Toronto skyline from the Writers Room Bar. The Tribune (Rome, Italy): As the first hotel in Italy in the JdV by Hyatt brand, The Tribune is nestled among some of the best-known museums, shops and cafes and is within walking distance to some of the city’s major tourist attractions, such as the Spanish Steps and the Trevi Fountain. Loyalty Programs Reign Supreme During the Festive Season as Travelers Try to Make the Most of Budgets Loyalty programs, such as World of Hyatt, provide travelers with more ways to save and more reasons to gather all year round, especially during the festive season. Sixty-two percent of survey respondents said they would use a travel rewards program that lets them earn and redeem points, offers discounts and features unique experiences and 51% said if there was an impressive travel rewards program offer, they would change their travel plans or go out of their way to earn and redeem points. World of Hyatt members can make the most of their upcoming stays and festive get-togethers with valuable offers such as ‘Earn 3x Points on Dining,’ which allows members to earn 3X points on dine-in, delivery or takeout through Dec. 20, 2022, at participating hotel restaurants worldwide. Temperature Continues to Drive Seasonal Travel Plans: Snow is the Number One Preference While some travelers may seek a reprieve from the cold in sunny destinations, 56% of respondents agree that it doesn’t feel like the festive season without snow. Travelers looking for destinations with the best chance of snowfall can pursue their wintry dreams and experience all that the season has to offer at Hyatt properties including Grand Hyatt Vail and Park Hyatt Niseko Hanazono in Japan. Those that are already located in colder climates and like to race to the sunshine this time of year can look to warm-weather destinations and enjoy tropical adventures at properties such as Andaz Costa Rica Resort at Peninsula Papagayo and Alila Kothaifaru Maldives. The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates. About Hyatt Hotels Corporation Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of September 30, 2022, the Company’s portfolio included more than 1,200 hotels and all-inclusive properties in 72 countries across six continents. The Company's offering includes brands in the Timeless Collection, including Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Hyatt Residence Club®, Hyatt Place®, Hyatt House®, and UrCove; the Boundless Collection, including Miraval®, Alila®, Andaz®, Thompson Hotels®, Hyatt Centric®, and Caption by Hyatt; the Independent Collection, including The Unbound Collection by Hyatt®, Destination by Hyatt™, and JdV by Hyatt™; and the Inclusive Collection, including Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Vivid Hotels & Resorts®, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Unlimited Vacation Club®, Amstar DMC destination management services, and Trisept Solutions® technology services. For more information, please visit www.hyatt.com. About World of Hyatt World of Hyatt is Hyatt’s award-winning guest loyalty program uniting participating locations in the Park Hyatt®, Miraval®, Grand Hyatt®, Alila®, Andaz®, The Unbound Collection by Hyatt®, Destination by Hyatt™, Hyatt Regency®, Hyatt®, Hyatt Ziva™, Hyatt Zilara™, Thompson Hotels®, Hyatt Centric®, Caption by Hyatt, JdV by Hyatt™, Hyatt House®, Hyatt Place®, UrCove, and Hyatt Residence Club® brands as well as resort and hotel brands under the AMR™ Collection, which are joining World of Hyatt in phases and include Secrets® Resorts & Spas, Dreams® Resorts & Spas, Breathless Resorts & Spas®, Zoëtry® Wellness & Spa Resorts, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas. Members who book directly through Hyatt channels can enjoy personalized care and access to distinct benefits including Guest of Honor, confirmed suite upgrades at time of booking, diverse wellbeing offerings, mobile key, and exclusive member rates. With more than 30 million members, World of Hyatt offers a variety of ways to earn and redeem points for hotel stays, dining and spa services, wellbeing focused experiences through the FIND platform; as well as the benefits of Hyatt’s strategic loyalty collaborations with American Airlines AAdvantage®, Small Luxury Hotels of the World™, Lindblad Expeditions and MGM Resorts International. Travelers can enroll for free at hyatt.com, download the World of Hyatt app for android and IOS devices and connect with Hyatt on Facebook, Instagram and Twitter.

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HOSPITALITY TRENDS

Hyatt Continues Asset-Light Growth Strategy with Plans to Acquire Dream Hotel Group

Hyatt Hotels Corporation | November 30, 2022

Hyatt Hotels Corporation (NYSE: H) and Dream Hotel Group announced an agreement for a Hyatt affiliate to acquire Dream Hotel Group’s lifestyle hotel brand and management platform including the Dream Hotels, The Chatwal Hotels and Unscripted Hotels brands, with properties in some of the world’s most prominent hotel markets across the Americas, Europe and Asia.This asset-light acquisition will include a portfolio of 12 managed or franchised lifestyle hotels, with another 24 signed long-term management agreements for hotels expected to open in the future. Upon closing, this expansion will add over 1,700 rooms to Hyatt’s lifestyle portfolio and increase Hyatt’s room count in New York City by more than 30%. This acquisition continues Hyatt’s asset-light growth strategy following its transactions to acquire Two Roads Hospitality in 2018 and Apple Leisure Group in 2021 – and, most recently, Hyatt’s collaboration agreement with German Lindner Hotels AG, to further grow Hyatt’s brand footprint in Europe. Upon closing, Hyatt will pay a base purchase price of $125 million, with up to an additional $175 million over the next six years as properties come into the pipeline and open. Stabilized management fees associated with the base purchase price of $125 million are anticipated to be approximately $12 million and, to the extent the contingent purchase price of $175 million is paid, additional stabilized management fees are anticipated to be up to approximately $27 million. The total base purchase price plus the contingent purchase price represents an attractive acquisition multiple in the high-single digits on projected stabilized earnings. Dream Hotel Group properties are known for their vibrant dining and nightlife experiences including hotspot restaurants, lavish entertainment venues and exclusive night clubs built on strategic collaborations with innovative and award-winning industry leaders. The acquisition will extend Hyatt’s brand footprint in key markets, including Nashville, Hollywood, South Beach, Durham, several locations in New York City and one in the Catskills. Signed contracts represent additional strategic destinations including Las Vegas, Saint Lucia and Doha. “We have tremendous respect for what Dream Hotel Group founder Sant Singh Chatwal and Chief Executive Officer Jay Stein and their team have created and are grateful for the trust being placed in us by Dream Hotel Group to care for their brands and carry their success forward into the future, We look forward to continuing our growth journey with more than 600 new Hyatt family members who will further elevate our lifestyle expertise and expand the success of our dedicated lifestyle division. We are excited to offer even more inspiring experiences and celebratory programming to our guests and loyalty members and bring the value of the Hyatt network to a growing number of discerning hotel owners and developers around the world.” -Mark Hoplamazian, president and chief executive officer, Hyatt Hyatt has a proven track record of preserving what makes lifestyle hotels special and is the ideal new home for our growing Dream Hotel Group brands, said Sant Singh Chatwal, chairman and founder, Dream Hotel Group. As an owner of Dream Hotel Group properties, I look forward to the next part of our journey and am confident there is a bright future ahead for our hotels, owners, guests and team members as part of the Hyatt family. The transaction is anticipated to close in the coming months, subject to customary closing conditions. Following completion of the transaction, Hyatt will work to welcome the new properties into the World of Hyatt loyalty program, bringing more stay occasions and destinations to its member base. World of Hyatt members are some of the most valuable travelers in the industry who spend more and stay more, generating high-quality revenue for the owners of Dream Hotel Group properties. Dream Hotel Group founder Sant Singh Chatwal will continue his commitment as an owner of four open and two future hotels that are expected to join the Hyatt portfolio. Dream Hotel Group CEO Jay Stein will join Hyatt as Head of Dream Hotels to guide the integration of the Dream Hotel Group brands into the Hyatt portfolio, ensuring the unique DNA of each brand is preserved while leveraging Hyatt’s capabilities to optimize property performance. Additionally, Dream Hotel Group’s Chief Development Officer David Kuperberg will join Hyatt as Head of Development – Dream Hotels; Chief Operating Officer Michael Lindenbaum will join Hyatt as Global Head of Operations – Dream Hotels. In connection with the transaction, Moelis & Company LLC served as financial advisor to Hyatt and Latham & Watkins LLP acted as its legal advisor. The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates. About Hyatt Hotels Corporation Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of September 30, 2022, the Company’s portfolio included more than 1,200 hotels and all-inclusive properties in 72 countries across six continents. The Company's offering includes brands in the Timeless Collection, including Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Hyatt Residence Club®, Hyatt Place®, Hyatt House®, and UrCove; the Boundless Collection, including Miraval®, Alila®, Andaz®, Thompson Hotels®, Hyatt Centric®, and Caption by Hyatt; the Independent Collection, including The Unbound Collection by Hyatt®, Destination by Hyatt™, and JdV by Hyatt™; and the Inclusive Collection, including Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Vivid Hotels & Resorts®, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Unlimited Vacation Club®, Amstar DMC destination management services, and Trisept Solutions® technology services. For more information, please visit www.hyatt.com. About Dream Hotel Group Dream Hotel Group is a hotel brand and management company with a rich, 35-year history of managing properties in some of the world's most highly competitive hotel environments, including New York, Los Angeles, Miami, Bangkok and most recently Nashville. Home to its Dream Hotels, Unscripted Hotels, The Chatwal and new By Dream Hotel Group brands, Dream Hotel Group encompasses three business lines: Proprietary Brands, Hotel Management, and Dining & Nightlife. The company is committed to the philosophy that forward-thinking design, service and guest experiences should be available across all market segments. Dream Hotel Group is dedicated to offering travelers an authentic connection to their chosen destination through a truly original approach. For more information on Dream Hotel Group and its brands, visit www.DreamHotelGroup.com and follow @dreamhotelgroup on Twitter and LinkedIn.

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DESTINATION AND TOURISM

LONELY PLANET'S BEST IN TRAVEL DESTINATIONS FOR 2023 REVEALED

Lonely Planet | November 18, 2022

Global travel authority Lonely Planet has unveiled its top destinations to visit next year with the release of Lonely Planet's Best in Travel 2023. Lonely Planet's annual marquee moment celebrates its expert predictions for where to go in the year ahead. Best in Travel 2023 is Lonely Planet's 18th annual collection, featuring 30 must-visit destinations around the globe. As part of its larger ambition to deliver an engaging product that solves proactive travel planning needs through personalized, local-led guidance, Lonely Planet has reimagined Best In Travel for 2023. This year's list centers expert local perspectives at the heart of each destination, and is sorted by the type of trip best had there: eat, journey, connect, learn and unwind. This shift in the list's organization signals Lonely Planet's reinvigorated dedication to aiding travelers in navigating the world in the ways most meaningful to them. Lonely Planet's Best in Travel 2023 offers a comprehensive set of itineraries aimed at helping travelers to explore the world — while following along with some seriously knowledgeable locally-based experts along the way. The eat category features Peru's capital Lima alongside chef Ricardo Martins, affordable world class dining in South Africa and the dining scene around Umbria, Italy, among others. Intrepid journeys include the reinstated night train between Istanbul and Sofia, Bulgaria and a long-weekend road trip through Nova Scotia, Canada's dramatic Atlantic province narrated by surfer Dean Petty. The overlooked peninsula of Halkidiki in Greece, historic Jordan told through the lens of designer Tania George, future-facing Jamaica and ever-popular Malta all offer tempting chances to unwind. Travelers looking to connect with distinctive local scenes are directed to the buzzing art-centric Accra with Surf Ghana's Sandy Alibo and musician Pure Akan, as well as Sydney, back on the map after the enforced separation of the past few years. In the learn category Lonely Planet spotlights destinations such as New Mexico with the incredible Native American hoop dancer ShanDien Sonwai LaRance, Manchester, home to one of the UK's most dynamic arts scenes, and the laid-back surf culture of El Salvador. Each year, Lonely Planet's Best in Travel 2023 lists start with nominations from Lonely Planet's vast community of staff, writers, bloggers, publishing partners and more. The nominations are then whittled down by its panel of travel experts to just 30 destinations. Each is chosen for its topicality, unique experiences, 'wow' factor and its ongoing commitment to sustainability, community and diversity. According to Lonely Planet's Senior Vice President of Content and Executive Editor Nitya Chambers the release of Lonely Planet's annual "hot list" of destinations and travel experiences comes at an exciting time to be planning travel. "2023 is shaping up to be the year to get out and explore. With much of the world firmly on the road to recovery, travelers are looking for different locations and experiences. The lists celebrate the world in all its wonderful enticing variety," Chambers continues. "Each of the itineraries in Lonely Planet's Best in Travel 2023 shows how to leave the crowds behind and truly get the heart of a destination. As always Lonely Planet's Best in Travel 2023 delivers new takes on popular destinations such as Western Australia and Japan, and unearths some lesser-known gems like the food scene in Montevideo, Uruguay, indigenous community-operated attractions in Alaska and South America's eco-tourism rising star Guyana. Lonely Planet's Best in Travel 2023 - Complete List EAT JOURNEY UNWIND CONNECT LEARN Umbria, Italy Istanbul to Sofia Halkidiki, Greece Alaska Manchester, UK Kuala Lumpur, Malaysia Nova Scotia, Canada Jamaica Albania New Mexico, USA Fukuoka, Japan Bhutan Dominica Accra, Ghana Dresden, Germany Lima, Peru Zambia Raja Ampat, Indonesia Sydney, Australia El Salvador South Africa Western Australia Malta Guyana Southern Scotland Montevideo, Uruguay National Natural Parks, Colombia Jordan Boise, USA Marseille, France ABOUT LONELY PLANET A trusted voice in travel guidance, Lonely Planet is part of the Red Ventures portfolio. Providing both inspiring and trustworthy information for every kind of traveler since 1973, Lonely Planet reaches hundreds of millions of travelers each year helping them unlock amazing experiences. Lonely Planet can be found on lonelyplanet.com, Instagram, TikTok, Facebook and Twitter, through video and in 14 languages, armchair and lifestyle books, e-books and more. Over the past 49 years Lonely Planet has printed over 145 million guidebooks covering 221 countries as well as countless other titles showcasing the wonders of the world for travelers of all types. Visit Lonely Planet at lonelyplanet.com and join our community of followers on Instagram, TikTok, Facebook, Twitter and sign up for the Lonely Planet Newsletter at lonelyplanet.com/newsletter.

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Spotlight

Sustainability has risen to the top of the CEO agenda and leaders across industries are stepping up action.1 In travel, many companies are already in the process of setting ambitious sustainability goalsand developing corresponding strategies, including
the transition to net zero. 2 However, to achieve these goals and transition to a more sustainable future, travel and tourism (T&T) companies mustsuccessfully develop products that enable more sustainable travel choices.

Resources