Victoria launches ‘Your Happy Space’ tourism campaign

Supporting tourism businesses and boosting regional jobs, the tourism campaign ‘Your Happy Space’ was launched yesterday in Victoria by Minister for Tourism, Sport and Major Events Martin Pakula.Led by Visit Victoria, the winter campaign has been developed with input from industry and market research and will be featured on television, radio, social media, digital platforms and outdoor advertising.“Forty per cent of our tourism workforce is outside Melbourne and alongside our investments to make regional Victoria a great place to visit, we’re proud to be encouraging Victorians to get out and explore the state,” Pakula said.The winter activity for Your Happy Space is part of Visit Victoria’s work to grow visitor spending to $36.5 billion by 2025, which will create thousands of local jobs.