Whimstay, Inc., the marketplace leader for last-minute vacation rental bookings, announces today that it has secured $10 million in equity financing. The investment will fund key new hires and the development of new products and features focused on search experience, guest engagement, more integrated dynamic pricing, flexibility for guests, loyalty and rewards programs, ancillary fintech products, and multiple conversion initiatives that will generate more bookings for property managers during periods that typically experience lower occupancy rates and RevPAR. Roughly 50 percent of vacation rental nights stay vacant every year. Whimstay is uniquely positioned to book nights that would have otherwise gone unrented. This lost revenue for property managers and owners represents a $60 billion market opportunity.
Whimstay offers travelers the best deals and significant savings on last-minute vacation rentals across North America. For property managers and owners, the company offers better economics, more control over the customer experience, robust reporting and reconciliation, reduced dependency on larger, less user-friendly, and more expensive channels, and, most importantly, generates incremental bookings, revenue, and profitability above and beyond the property manager's direct bookings and those from other channels.
"Closing our financing amidst a myriad of extremely challenging market conditions is a testament to the caliber of our amazing team, our differentiated product offering, the quality of our partner and customer relationships, the size of our market opportunity, and the confidence our investors have in our ability to strengthen our position as the leading vacation rental marketplace focused on booking last-minute stays," said Whimstay's CEO David Weiss.
"Propelled by our proprietary marketing engine, product features and functionality, and unique go-to-market strategy, we're able to attract incremental guests and generate incremental bookings for property managers and owners. We complement a property manager's overall distribution strategy by providing specific capabilities and conducting specific types of missions, all focused on booking last-minute stays. As a result, bookings on Whimstay are up 7x YTD vs. the same period last year, and March was our highest booking month in the company's history. Guest traffic and bookings are further accelerating due to our recent integration into Google Vacation Rentals, giving us access to millions of potential guests."
About Whimstay
Whimstay is a vacation rental marketplace that offers travelers the best deals on vacation rentals across North America. For property managers and owners, Whimstay books nights last-minute that would have otherwise gone un-rented, and certain property managers are now utilizing the company to fill vacancies during shoulder seasons, off-seasons, and other booking windows throughout the year that typically experience lower occupancy rates and RevPAR. From beautiful beach homes to the world's best ski retreats to cozy mountain cabins and more, Whimstay currently offers vacation rental homes and condos in the U.S., Canada, and Mexico and is adding new properties and destinations daily.